Leaders
RKCY/Y&R - M&S Food
RKCR/Y&R is launching the latest instalment of its award-winning M&S Food campaign with an ad that showcases the “Taste Asia” range. The TV campaign, which will be supported by press, OOH and digital activity,...
Posted by: Benjamin Hiorns
Leaders
Supple Studio - D.R.A.W Recruitment
Supple Studio has designed an identity system for D.R.A.W. Recruitment based around an interlocking “D” device and the strap line “The Art of the Perfect Fit.” The new company was formed...
Posted by: Creativepool Editorial
Leaders
Leo Burnett - McDonald's
McDonald’s has launched a dependably bold new TV spot from Leo Burnett promoting its Chicken Legend range. The spot features an incredibly intimidating Judo instructor at what appears to be a village hall and a man...
Posted by: Benjamin Hiorns
Leaders
J. Walter Thompson London - HSBC
J. Walter Thompson London has created a touching, feel-good ad for HSBC celebrating how little things can make a big difference. Demonstrating the small but powerful features of HSBC’s digital current accounts...
Posted by: Benjamin Hiorns
Leaders
TMW Unlimited - Impulse
Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand's “Live Life on Impulse” personality. Impulse challenged...
Posted by: Benjamin Hiorns
Leaders
Pentagram - Berry, Bros. & Rudd
Pentagram has designed a series of 16 bottle labels for wine seller Berry, Bros. & Rudd, exploring themes of visual puns, dingbats and conundrums. One such label for Leap in the Dark shows the word “leap”...
Posted by: Creativepool Editorial
Leaders
The Neuro virtual tailoring system looks to change the face of fashion forever
French designer Clement Balavoine has developed a workflow process to virtually design and tailor clothes using a total of three different software programmes. Called...
Posted by: Benjamin Hiorns
Leaders
Pantone and Rokkan create real world colour picking tool
Pantone has released a new app, which combines a real world colour picking tool with access to the company’s entire product and service offering. The Pantone Studio from Rokkan allows...
Posted by: Creativepool Editorial
Leaders
MEC Wavemaker
MEC Wavemaker, the content division of MEC, has boosted its UK management line up with the appointment of Danny Weitzkorn to the new role of Content Partnerships Director. Weitzkorn joins Wavemaker from Ball Street, the UK...
Posted by: Creativepool Editorial
Leaders
McCann London - Shredded Wheat
Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you will “Shred” life. We're talking the popular gym parlance here of course, not a...
Posted by: Benjamin Hiorns
Leaders
Follow their passions for Booking.com
To kick off its new integrated brand campaign, Booking.com has released the new “Food Lovers” TVC by Wieden+Kennedy Tokyo. The 30-second and 15-second launch TVC, “Food Lovers,” features...
Posted by: Creativepool Editorial
Leaders
Pentagram - Mastercard
The Mastercard logo is arguably one of the most recognisable emblems worldwide, but for the first time in 20 years, Mastercard has thrown caution to the wind by undergoing a thorough rebrand, completed by Pentagram partners...
Posted by: Benjamin Hiorns
Industry
I was honoured to be asked to share a stage with a rather fabulous line-up: Tamara Ingram, CEO Worldwide, J Walter Thompson, Lauren Connolly, EVP, Executive Creative Director, BBDO New York, Nancy Hill, President and CEO, 4A’s, Kate Stanners,...
Posted by: Becky
Leaders
Brand Union - Race Against Dementia
Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Race Against Dementia aims to fund research to find a cure for the disease and search...
Posted by: Creativepool Editorial
Leaders
Facebook brings wireless internet to the developing world
Hoping to establish itself as the social media network that cares, Facebook this week announced it is developing wireless internet access hardware and software that can be used in areas where...
Posted by: Creativepool Editorial
Leaders
Droga5 London - Glenmorangie
Droga5 London has been awarded the global creative account for the Glenmorangie whisky brand. Amsterdam-based BSUR had worked with Glenmorangie, which is owned by Europe's luxury conglomerate LVMH, since 2013. BSUR did...
Posted by: Creativepool Editorial
Leaders
B-Reel London - Gemfields
Rather slim pickings this week, as ad land rallies to nurse its collective hangover from the Cannes Lions and the Brexit vote. Up first is this quite remarkable campaign from creative agency B-Reel & B-Reel Films. Together,...
Posted by: Creativepool Editorial