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Displaying 109 - 144 of 916 results

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Leaders

#GettingToKnow Daniel Collins and his rocket ship to creative glory

Daniel Collins is an award-winning content with other 7 years of experience in the industry. Currently Strategy Director at Rocket (specialist kids, youth and parent business) and Co-Founder of The Howl Creative (content creation for entertainment...

Posted by: Creativepool Editorial
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Inspiration

Initials CX paves the way to firmly put Veezu on the map | #BehindTheBrand

Veezu, the leading private hire technology platform in the UK, recently announced its new rebrand delivered by Customer Experience Agency Initials CX. Initials CX was tasked with creating a whole new brand identity, including a new brand platform,...

Posted by: Creativepool Editorial
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Features

Christmas 2022: The best of a bad bunch | #HolidayMonth

As we leave November behind at fully embrace the Christmas season, Josh Pearce, Creative Director at Dark Horses, talks us through the festive ads that stood out among the glut of so-so offerings this year. Like looking in the fridge on December...

Posted by: Creativepool Editorial
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Leaders

When a joke goes too far – The importance of impact vs intention

timeTo is an organisation that focuses on providing regular training for agencies and employees as well as support for sexual harassment in the workplace. Within the training supplied by timeTo there is emphasis on the intention behind the...

Posted by: Creativepool Editorial
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Features

John Lewis Christmas ad 2022: An unconventional winner | #HolidayMonth

The John Lewis Christmas ad has become something of a national institution but there is also the pervasive sense that it might all have been getting a little predictable. Take a sparse, downcast cover of a classic song, add a cuddly mascot, mix in a...

Posted by: Creativepool Editorial
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Inspiration

Why is animation so effective for emotional storytelling?

Karl Doran, founder and creative director of Flow Creative - the Manchester based agency behind BBC Children in Need’s 2022 animated video campaign - discusses why video animation is so effective for communicating emotive yet positive and...

Posted by: Creativepool Editorial
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Leaders

Preparing for the creative journey and #GettingToKnow Carsten Glock

It takes quite a lot of confidence to name an agency after yourself. But GLOCK founder and CEO Carsten Glock certainly doesn’t come across as arrogant. Indeed, he never even set out to create an agency at all. But how did he get there and where...

Posted by: Creativepool Editorial
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Inspiration

Overcoming the Paralysis Paradox

We are a society entrenched in pessimism, compounded by a lack of leadership and lack of trust. The future requires long-term goals and forward thinking. We need to aim forward and work backwards. This is what was proposed at the LS:N Future...

Posted by: LEAP
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Features

How some of the biggest brands use colour psychology

Colour psychology is defined as the study of hues as a determinant of human behaviour. In simpler terms, colours can have a deep and sometimes subconscious impact on our thoughts, actions, and habits. While this concept can be applied to many aspects...

Posted by: Creativepool Editorial
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Features

The break from ads is over - How to save streaming

Here’s a surprising fact: the CW’s average viewer is 58 years old. If you’ve ever seen any of the network’s content - shows like Arrow or The 100 - you would be forgiven for finding this surprising. Nonetheless, the statistic...

Posted by: Creativepool Editorial
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Inspiration

What are you, autarkic or something?

Am Reading Orlando Figes magnum opus ‘A People's Tragedy’ (our bookshelves are a groaning legacy of leftovers, now the children have all left and left behind piles of stuff they’ve no room for - but it does leave a treasure trove of random...

Posted by: Richard
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Leaders

Aimee Luther on having the freedom to be yourself | #GettingToKnow

Aimee Luther is Managing Director at The Liberty Guild, an invitation-only curated association of “the finest communication practitioners in the world.” In this week’s getting to know, we talk to Aimee about her career so far, the...

Posted by: Creativepool Editorial
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Inspiration

The Intervention of Virtual Reality in Therapy

We have all witnessed the digital advancement prevailing in the real world. The near future is supposed to be a lot more technologically advanced. It’s because the technology of the Augmented and Virtual world has been applied to both science...

Posted by: fourthedesign 3d Visualization Animation- Multimedia design
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Inspiration

Get Lost - How a good wander can often lead to wonder

Last week, I was out and about in the countryside- and as a city boy, I was using my phone as a sat nav, as I think we all do. I had a destination, we got there, we enjoyed it. Whilst there, my phone ran out of power, (as it seems to do ever more...

Posted by: Tony Pipes
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Workshop

How much should I charge as a freelance copy editor?

“To write is human, to edit is divine.” These are the words of Stephen King, arguably one of the most successful novelists of all time and he certainly has a point. The best copy editors, after all, exist to sharpen the edges, make sense...

Posted by: Creativepool Editorial
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Industry

Creating a digital strategy for a legacy brand | #HistoryMonth

Simon Corbett, CEO at Jargon PR and Adam Smith, Managing Director of Rawnet, discuss why legacy brands need to reconsider their digital strategies and reap the benefits, and how customer-centricity will be the key to a successful digital...

Posted by: Creativepool Editorial
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Inspiration

Bringing dreams to life with Izabel Ciesinska | #MemberSpotlight

“From my earliest days in the crib, I longed for nothing more than to look at pictures and draw them.” These are the words of this week’s Member Spotlight honouree, Izabel Ciesinska, an illustrator who might very well have been born...

Posted by: Creativepool Editorial
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Features

12 unexpected graphic design trends to watch for in 2022

When everything is said and done, the graphic design trends of 2022 are a motley crew. Frasurbane and anti-design, escapism and grunge, doodles and parametric patterns are some of the themes explored. It's difficult to envision any of these diverse...

Posted by: Chris Bicourt
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Industry

Going with the virtual flow - Top marketing trends of 2022

The marketing industry is always evolving and, as a result, the average consumer expects more and more each year. Every day, a new idea is put through its paces to entice customers and encourage them to make a purchase. The brands that refuse to...

Posted by: Creativepool Editorial

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