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Design

The Ministry of Sound nightclub with moving walls that never was

Architecture firm OMA has revealed some previously unseen designs for a shapeshifting new music venue for London nightclub chain Ministry Of Sound. According to the firm run by Rem Koolhaas, it won a competition to design a new home for the...

Posted by: Creativepool Editorial
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Economy

OMA and Bengler's Panda app disrupts the sharing economy

OMA has teamed up with creative studio Bengler to propose an app that allows workers being exploited by digital sharing platforms like Uber and Airbnb to fight back against their employers. On show as part of the Oslo Architecture Triennale 2016,...

Posted by: Creativepool Editorial
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Design

MVRDV build a giant scaffolding staircase to heaven (almost) in Rotterdam

Modern staircases are very rarely built to inspire awe or act as conversation pieces. Indeed, we're growing so lazy and indifferent as a species that we rarely take the stairs anymore, especially when there are more convenient options available....

Posted by: Creativepool Editorial
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Technology

#TechTuesday: Elon Musk, Odd Matter Studio & an Alphabet of Light

Elon Musk sends a Dragon to Mars This week, SpaceX, the aerospace manufacturer founded by Tesla CEO Elon Musk, announced its plans to send unmanned Dragon spacecrafts to Mars by 2018. These initial missions will reportedly inform them of the...

Posted by: Benjamin Hiorns
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Design

Prada and OMA create an Infinite Palace

AMO, the research branch of the Dutch design studio OMA, recently created a unique runway for the Prada Autumn/Winter menswear show that used clever design trickery to make it appear as though the catwalk stretched on into infinity. At the...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Joseph Ford’s photography makes people disappear

Photographer Joseph Ford’s subjects include dynamite fishing, butterflies flying out of people's mouths, a railway line merging into a zipper and a crocodile attacking Lacoste sneakers, but a series that also stands out is his Knitted...

Posted by: Ryan Watson
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Features

Getting to Know... FF LA's Nicolas Berthier

French creative agency Fred & Farid Paris recently named Nicolas Berthier as creative director at its West Coast studio FF LA in the US. Having spent the last year as associate creative director for the company in Paris, Berthier has made the move...

Posted by: Creativepool Editorial
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Features

The rise of sports fans that don’t care about sports

From Cristiano Ronaldo’s own fashion line CR7 to David Beckham’s now iconic partnership with Calvin Klein, athletes have long occupied a central position in the cultural zeitgeist. The combination of athletic prowess and celebrity status...

Posted by: Brandpie
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Events

Global creative calendar: October 2019

Every year, Cannes Lions scores the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment. This latest creative calendar edition is designed to ensure you...

Posted by: The Darnell Works Agency
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Advertising

Behind the Idea: Rebuilding the world with LEGO

Last week, everyone's favourite building block LEGO launched its first brand campaign in 30 years with an ad which has received 2.5 million views on YouTube and counting. Rebuild the World was thought up by French creative agency BETC Paris and...

Posted by: Creativepool Editorial
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Features

World Cleanup Day 2019: Zero waste and plastic-free photography

Can a photo save the world? With World Clean Up Day taking place on the 21 September, explore tips by top Shutterstock photographers on how they empower environmental issues through powerful images. When UK photographer ​Kev Gregory​ made his...

Posted by: Shutterstock
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Features

Getting to Know... ENGINE's Lisa Parfitt

Lisa Parfitt is MD of ENGINE Sport & Brand Experience, a member of the European Sponsorship Association, and was recently appointed to professional network Women in Football's board. As well as being passionate about her job, Parfitt's love of sport...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Reel talk with director Noemi Hatala

Self-shooting director Noemi Hatala’s film, Where the Women Run the Nightlife, introduces the female club owners who manage four of the five major venues in Tbilisi, the capital of Georgia. It shows how they are encouraging self-expression and...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Bringing boys to men with Gillette

South Africa celebrated Women’s Day earlier this month and to coincide with the event, men’s grooming brand Gillette paid tribute to the women who are raising a new generation of men in the country. Created by Grey Africa, a video shares...

Posted by: Creativepool Editorial
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Features

Rewriting the rules of advertising

As a general rule, people don’t like rules. Especially when it’s a rule telling them not to do something. It’s our natural instinct to push the red button and rebel. Could this explain the negative reaction to the new rule against...

Posted by: Proximity London
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Trends

Why you should use an inbound marketing agency

You know what inbound marketing is, right? The idea that to attract prospects and convert them to customers, you’ve got to give them something of value first? Which could be that useful blog about the importance of knowing your buyer persona....

Posted by: Woven Agency
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Trends

Why personalisation is key for property marketers

“When it comes to video - and pretty much everything else - the more personalised the content, the higher the chances of conversion.” John Rampton, entrepreneur. What is personalised marketing? Personalised marketing is the creation...

Posted by: Woven Agency
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Design

ghd launches 15th annual Pink campaign for breast cancer awareness

Styling brand ghd has launched its 15th annual Pink campaign through creative agency Southpaw in partnership with a host of worldwide charity partners. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years...

Posted by: Creativepool Editorial
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Trends

Get to know the 12 brand archetypes

Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...

Posted by: Woven Agency
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Video Games

How it was done: Choreographing Warframe through iMessage

Great Guns director Dan Trachtenberg is a big fan of free-to-play video game Warframe, so when the opportunity came up to helm a promo for the title he was beyond excited. The result is an amazing six-minute CG film full of action including...

Posted by: Creativepool Editorial
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Features

Getting to know... Tag's David Kassler

Tag's CEO David Kassler previously spent a decade at the helm of private equity-backed companies such as EMI Music, Phones 4u and Deluxe Entertainment. Below, he shares some of the things he's learned along the way. What makes your company...

Posted by: Creativepool Editorial
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Features

3 trends from New Designers 2019

New trends in design should excite every designer. Is it a passing fad? An evolution of existing methods? Or perhaps a new era entirely. OK, that last one is a bit on the lofty side. Still, I kept the idea of a new era of design in mind when I...

Posted by: Rob Pratt
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Trends

7 major trends from Cannes Lions 2019

Now the dust has settled after another busy Cannes Lions International Festival of Creativity, it's time to take stock of some of the trends from this year's event. Here're seven major themes we observed at thenetworkone... Ugly sells I’ve...

Posted by: thenetworkone
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Features

Reviewing Cannes Lions 2019: Who won what and why?

Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...

Posted by: Julian Boulding
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Design

Desigual flips logo for good in new campaign from WE ARE Pi

Barcelona-based fashion house Desigual has permanently flipped its logo as part of a campaign developed by Amsterdam-based creative agency WE ARE Pi. The work is hung on the idea that 'forwards is boring’ and Desigual is the first...

Posted by: Creativepool Editorial
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Advertising

Danish Cancer Society film is based on 50s TV show The Little Rascals

Kids of the world come together in a new campaign for Danish Cancer Society and foundation TrygFonden to raise awareness about sun damage to Danish children. Help a Small Dane, which takes inspiration from classic 50s TV show The Little Rascals, is...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: 3D artist Elena V Miller's concepts know no bounds

Since winning a People's Choice award in the Creativepool Annual in 2017 for her Ballerina Loft - which imagines where a ballerina might live - Romanian 3D artist and visualiser Elena V Miller's work has received several Spotlight's on the...

Posted by: Creativepool Editorial
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Events

Global creative calendar: June 2019

At least for now, it’s pretty safe to assume that the organisers of major conferences and large-scale events are humans… and as we all know, even their very best-laid plans can go awry. I hope no crossed lines of communications have...

Posted by: The Darnell Works Agency
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Features

From looks to leads: 3 steps on making the most of your web traffic

There are almost 1.7 billion sites on the open web, providing internet users with endless browsing options on virtually any topic. Spoilt for choice, users often find themselves searching randomly with no clear idea what they are looking for. Even...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Bringing down the house for Lacoste

It’s been a busy week for French clothing brand Lacoste and its creative agency BETC Paris. As well as launching the second instalment of its Save Our Species campaign for Biological Diversity Day, it released a new ad capturing the deep...

Posted by: Creativepool Editorial
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Awards

Cannes Lions 2019: Essential party guide

The Cannes Lions International Festival of Creativity 2019 is less than a month away and while that may seem like plenty of time to get your calendar in order, it’ll be here before you know it. Planning your rosé sessions in the sun can...

Posted by: Creativepool
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Technology

London’s first ever robotic bartender enters the Barbican

London’s first ever robotic bartender will take up residence at the Barbican this summer as part of the venue’s AI: More than Human exhibition, running from 16 May-26 August 2019. Toni will be installed on Level G offering a variety of...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Restoring Faith for ŠKODA

When it came to launching a new campaign for automotive brand ŠKODA recently, the client pointed to the success of its work with Paloma Faith last year for inspiration as it sent sales through the roof. But the Fallon creative team on the...

Posted by: Creativepool Editorial

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