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Leaders

Ralph Appelbaum Associates take to the skies

Ralph Appelbaum Associates, the largest museum exhibition design firm in the world, recently lent their expertise to the Royal Air Force Museum in London. The new permanent exhibition will look at the planes used during the First World War, and will...

Posted by: Creativepool Editorial
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Leaders

Stella Artois Give Beautifully this Christmas

Stella Artois is a brand that likes to go big at Christmas. This could very well be because the internationally beloved lager was first created for the holiday season as a gift to the people of Leuven in Belgium, or it could be because the origins of...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett examine the Sharing Economy

In a new study by Leo Burnett as part of their Humans Being series, the “Surprising and unspoken realities” of the sharing economy in America are revealed. The research, which has been collated in a report dubbed “The Sharing...

Posted by: Creativepool Editorial
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Inspiration

The Paddington Trail: please look out for this bear, thank you...

by Ashley Morrison This Friday sees the eagerly anticipated release of the Paddington movie. I'm a colossal fan of the marmalade sandwich-loving young gentleman bear - and not only of the original five-minute animated episodes narrated by Michael...

Posted by: Ashley Morrison
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Leaders

Could you spend 28 days living in virtual reality?

British artist, Mark Farid, plans to give up a month of his life to virtual reality with a crowd-funded campaign. The plan is for Farid to remain in one room for 28 days and experience every moment through the eyes of another person (a living...

Posted by: Benjamin Hiorns
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Leaders

Facebook go to work and connect developing world

Though Facebook has already monopolised the social media market when it comes to our personal lives, it appears Mark Zuckerberg isn't content on stopping there. Sources familiar with the matter have hinted liberally at Facebook's plans to build a...

Posted by: Benjamin Hiorns
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Leaders

Grey Singapore is awarded for 'human calligraphy'

At this year's New York Festival Global Awards, the plate was swept almost clean by Grey Group Singapore, with the Asia Pacific branch of the international advertising agency taking home five Global awards, three finalist certificates and the...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Landor Stuart Sproule will be leaving TBWA for Landor Associates according to an announcement made yesterday by the global brand consulting firm. Sproule will report the Landor CEO Lois Jacobs at its New York office on Monday as the new president of...

Posted by: Benjamin Hiorns
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Leaders

Punk Rock meets Nintendo. Finally!

Jeff Hong is something of a fringe celebrity in certain corners of the internet thanks to the Brooklyn, New York-based storyboard artist's recent “Disney Unhappily Ever After” illustrations, which took Disney princesses and transplanted...

Posted by: Benjamin Hiorns
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Workshop

6 tips to network like a pro

Networking is the secret ingrediant to further your career. It allows you to make connections and build mutually beneficial relationships that will aid your development in your personal and work life. These simple tips will help you to become a...

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Leaders

Hoverboards you say? Yes Please!

Anyone who has ever seen Back to the Future Part 2 has no doubt spent the best part of the last few decades longing for the day when the likes of self-tying shoelaces and hoverboards would become a tangible reality. Well the wait is almost over (at...

Posted by: Benjamin Hiorns
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Workshop

Not a morning person? Get flexi-time

As the mornings grow darker and colder and the winter chills creep in, the desire to stay in bed wrapped in the duvet for an extra hour gets stronger. Most of us would love the opportunity to change our working patterns to suit our lifestyle better...

Posted by:
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Leaders

Former Leo Burnett employees make exciting moves in ad land

Luke Atkinson, former head of planning at Leo Burnett Sydney, will be moving to New York to serve as vice president of consumer and cultural planning for Smirnoff vodka. Atkinson left Leo Burnett earlier in the year to get married and was replaced by...

Posted by: Benjamin Hiorns
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Leaders

Snapchat move into the advertising game stateside

Over the weekend, popular picture messaging service Snapchat (which has been in the news of late due to the recent server hacks dubbed “The Snappening” by opportunistic perverts everywhere) revealed its first ads for US users, a move that...

Posted by: Benjamin Hiorns
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Leaders

The Grid: artificial intelligence websites that design themselves

I’m one of life’s big procrastinators. From buying something pretty massive like a new car to something as tiny as a runners’ water bottle for a fiver, I always want to make sure I’m doing the right thing - and getting the...

Posted by: Ashley Morrison
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Leaders

Teenagers are bored with Facebook. But why is that such bad news?

MySpace is an astonishing use of new technology, which links people to one another, and allows them to share news, views, photos and comments. It is extraordinarily popular, particularly with younger people, and is growing every day. This makes it...

Posted by: Magnus Shaw
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Leaders

BBC Music gathers 27 music stars for ambitious Beach Boys cover

In a new brand film created to promote the work of BBC Music, the BBC have created an ambitious new film that features a total of 27 current and legendary pop stars performing a new arrangement of the classic Beach Boys song “God Only...

Posted by: Benjamin Hiorns
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Leaders

BlackBerry reinvents itself with the help of a new AOR

Having lost the majority of its casual business to its more successful rivals, BlackBerry is looking to resurrect itself as a business brand, and is hiring a business to business agency to help make the transition a success. After a comprehensive...

Posted by: Benjamin Hiorns
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Leaders

Dove promote positive body image in new ad

In a new short film created by Ogilvy London and Ogilvy Paris for skincare specialists Dove, body image is discussed in a frank and illuminating manner in an effort to promote positive body image to the younger generation of women....

Posted by: Benjamin Hiorns
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Leaders

The Exceptional Journey With Courvoisier

One of the world's leading luxury cognacs announced yesterday the launch of its newest campaign: Exceptional Journey. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the Exceptional Journey campaign celebrates the...

Posted by: Creativepool
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Inspiration

We Love These Blurred Lines

Category blurring is a phrase you may have heard thrown about the office, but might not fully understand what it is exactly or how it works. Given that it's become a top tactic for leading brands across multiple FMCG categories, it would seem now is...

Posted by: bluemarlin
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Industry

Evening Hosted by CNN's Don Lemon in Beverly Hills

A big celebration of achievements of those working to champion diversity in the advertising, marketing, PR, media and entertainment industries took on place Friday 20th September in Beverly Hills, California 90210. In a night of celebration, the...

Posted by: Creativepool
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Leaders

Their First Ever Multimedia Campaign: INSPIRED BY WOMEN(TM)

The global leader in oil-infused beauty products, Moroccanoil, announced last night (17th September 2014) their new launch of INSPIRED BY WOMEN(TM) campaign. This is the brand's first-ever multimedia advertising campaign which is created to inspire,...

Posted by: Creativepool
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Leaders

Ogilvy & Mather named one of the top 100 companies by Working Mother

Yesterday, Working Mother, the magazine for career-committed mothers, announced their 100 Best Companies for “Outstanding leadership in establishing policies, programs and corporate culture that supports working moms” in 2014 by including...

Posted by: Benjamin Hiorns
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Leaders

APAC Effie Awards announce 2015 chairman

Jarek Ziebinski, the chairman and CEO of Leo Burnett Asia Pacific, has been named as chairman of the 2015 APAC Effie Awards. Next year will mark the second annual APAC Effies, which will continue to honour and celebrate the Asia Pacific region's most...

Posted by: Benjamin Hiorns
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Leaders

Credible rumours suggest that Windows 9 will launch in 2015

Windows 8 was far from the success story that Microsoft likely envisioned. By almost completely forgetting their roots and attempting to stitch together their desktop and mobile into some kind of bizarre Frankenstein's monster of an operating system...

Posted by: Benjamin Hiorns
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Leaders

Ogilvy & Mather Chicago appoints new Head of Planning

Ogilvy & Mather's growing international leadership team added another string to its bow yesterday when it was announced that Antonio Nunez will be serving as the new head of planning of the agency's Chicago office, starting this month. Nunez, who is...

Posted by: Benjamin Hiorns
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Inspiration

Three ways that brands can move from social pariah to social star

Brands have forgotten what being ‘social’ actually means and need to put more effort into ‘working the room’ on social media, says Rena Varsani, head of copy. Bear with me for a moment while I ask a patronising question: can...

Posted by: Rufus Leonard
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Leaders

Nike and AKQA unveil the world's first LED Basketball Court in Shanghai

The world of professional Basketball and 21st century sports technology in general took a dramatic leap into the future recently with the unveiling of the world's first interactive, touch-sensitive LCD basketball court in Shanghai, China. The court...

Posted by: Benjamin Hiorns

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