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Features

Are we selling the benefits of graphic design hard enough?

by John Fountain. Here's something that I read this during the week and it impressed me so much that I thought I'd share it with you. Lord Smith, former Secretary of State for Culture, Media and Sport pointed out that - with 1% of the world's...

Posted by: Creativepool
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Features

What's the point of ads which don't reflect the truth?

The famous advertising agency McCann Erickson's founding motto is 'Truth Well Told'. I've always admired this as much more than a simple corporate strapline, but as a guiding principle for all creative marketing and advertising ventures. I was...

Posted by: Magnus Shaw
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Job Description: Art Director

Advertising art directors are responsible for what advertisements look like. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised. They can be involved...

Posted by: Creativepool
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Job Description: Advertising Account Executive

Advertising Account Executives are usually employed by advertising agencies. Over two-thirds of advertising staff are based in London, but there are employers in cities across the country. Agencies vary in size. Almost half employ fewer than 20...

Posted by: Creativepool
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Job Description: Advertising Account Planner

Account planners set the communication strategy for advertising campaigns. They establish the goals and objectives, target audience, message and tone in which the campaign should be delivered. Planners define how a particular strategy can help a...

Posted by: Creativepool
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Advice

Job Description - Broadcast Journalist

What is the work like? Broadcast journalists research and present news items for broadcast on radio, TV and online. Their job is to tell each story in a compelling way - combining the facts with the most apt sounds or pictures. Many journalists...

Posted by: Creativepool
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Advice

Job Description - Writer

What is the work like? Writers produce works of fiction and non-fiction. They may work on: novels short stories poetry scripts for radio, TV, film or theatre non-fiction books newspaper and magazine articles, from news and features to opinion...

Posted by: Creativepool
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Job Description - Broadcasting Engineer

What is the work like? Broadcast engineers use their technical expertise to put shows on the air. They make sure programmes are broadcast at the right times, and at the highest quality level. Engineers are involved in all kinds of production,...

Posted by: Creativepool
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Advice

Job Description: Publishing Editor.

Publishing editors work in a number of publishing areas. These include newspaper and magazine publishing, book publishing and online publishing. A publishing editor's main responsibility is for the style and content of the publication. This means...

Posted by: Creativepool
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Advice

Job Description: CAD Draughtsperson.

Computer-aided design (CAD) draughtspeople use their IT skills to produce plans and technical drawings for a wide range of products and components, from buildings and bridges to photocopiers and fabric. They may also update and make amendments to...

Posted by: Creativepool
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Advice

Job Description: Architectural Technician.

Architectural technicians/technologists work closely with architects and other building professionals, providing architectural design services and solutions on construction projects. As specialists in the science of architecture, building design and...

Posted by: Creativepool
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Advice

Job Description: Architect.

Architects work in the construction industry designing new buildings and the spaces in and around them. They also help restore and conserve old buildings, and develop new ways of using existing buildings. They are involved in construction projects...

Posted by: Creativepool
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Advice

Job Description: Landscape Architect.

Landscape architects specialise in planning and designing open spaces. Their work can be found everywhere from inner-city squares to shopping centres, parks, coastline and countryside. Whether they are transforming a derelict industrial area or...

Posted by: Creativepool
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Advice

Job Description: Visual Merchandiser / Display Designer.

Display designers and visual merchandisers use their design skills to help promote the image, products and services of businesses and other organisations. To some extent the roles of display designers and visual merchandisers may overlap, but...

Posted by: Creativepool
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Job Description: Marketing Manager.

Marketing plays an important role in almost every industry sector. In its simplest form, it is about ensuring that customers' needs are met whilst maximising the profits of a company. A marketing manager's responsibilities can vary enormously, but...

Posted by: Creativepool
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Advice

Job Description: Journalist.

It is a journalist's job to find news and to report on it as quickly as possible, in an arresting and engaging style. Whether reporting on a local planning decision or a dramatic international conflict, journalists play a key role in society. They...

Posted by: Creativepool
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Advice

Job Description: Proofreader.

A proofreader performs a 'quality check' on publications, usually just before they are due to go to print. Proofreaders get involved after others, such as the author, editor and typesetter, have done their jobs. It is the proofreader's role to act...

Posted by: Creativepool
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Advice

Job Description: Technical Illustrator.

Job Description, salaries and benefits Technical illustrators, who may also be known as scientific illustrators, prepare detailed drawings to help people understand often complex scientific or technical information. Their illustrations are used in...

Posted by: Creativepool
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Advice

Job Description: Textile Designer.

Textile designers create designs for knitted, printed and woven textiles. These designs often feature repeating patterns. Job Description, salaries and benefits Textile designers create designs for knitted, printed and woven textiles. These designs...

Posted by: Creativepool
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Advice

Job Description: Footwear Designer.

Footwear designers come up with creative and practical ideas for shoes and other footwear. Job Description, salaries and benefits Footwear designers come up with creative and practical designs for shoes and other footwear. The footwear market...

Posted by: Creativepool
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Advice

Job Description: DTP Operator.

Printed materials, such as books, newspapers, magazines, brochures and advertising, need to be well designed and laid out to make them attractive and easy to read. DTP (desktop publishing) operators use DTP software and photo-imaging software to put...

Posted by: Creativepool
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Advice

Job Description: Art Editor.

Art editors are responsible for the way a magazine looks. They present the words and images in a way that is easy for the reader to digest, with high visual impact. In the highly competitive consumer magazine market, the art editor's role is...

Posted by: Creativepool
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Advice

Job Description: Photographer

Professional photographers take pictures of people, events, places and objects. Their work can appear anywhere from newspapers and magazines to wedding albums and textbooks. View photography jobs View photography profiles View photography...

Posted by: Creativepool
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Trends

How to sell a tractor: the difference between features and benefits

Advertising law states that people buy benefits, not features. This law is also known as: features tell, benefits sell. Which means it’s fine to explain the features that a product has, but it’s by showing the benefits those features...

Posted by: Woven Agency
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Trends

5 benefits of meditation for writers

Have you ever read Meditations by the Roman emperor Marcus Aurelius? These were his private reflections on philosophy, happiness, peace, pleasure and the meaning of life as a whole. Why am I mentioning it? If you’re a writer, you’ll...

Posted by:
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Advice

The benefits of getting an agent

Getting an agent Agents promote creatives in a number of ways, including, on their websites, by personal one-to-one presentations to commissioning art directors/buyers and direct email-shots. Promotions can take the form of postcards, desktop...

Posted by: Creativepool
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Features

A Conversation with… The Economist’s Denise Law

More than just a newspaper, The Economist Group is a media company that challenges readers to critically examine the fundamental issues facing our planet. From its inception in 1843, The Economist continues to provide bold ideas, a global...

Posted by: Matter Of Form
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Trends

Retail trends 2019: Ian Scott

Human interaction, the high street and 5G are all areas of focus in Ian Scott's retail trends report for 2019. The Williams Lea Tag shopper marketing and innovation manager sheds light on his predictions for the shopping space and how the point of...

Posted by: Industry Updates
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Features

Ad trends 2019: Ed Preedy

Ed Preedy, MD at computer vision company GumGum, believes there'll be much more visual content on the internet next year and explains how companies can harness the trend. He's also enjoyed the recent spate of retro ads and highights the increased...

Posted by: Industry Updates
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Awards

Why Wickes won an Annual award in 2018

Asked what was unique about Iris’ Annual-winning work for UK home improvement retailer Wickes last year, creative director Simon Mannion says it was its humorous nature which set it apart. “It offered a different way of talking to the...

Posted by: Ryan Watson
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Design

Top 10 innovations from Dutch Design Week 2018

Dutch Design Week is renowned for future thinking and concept-driven projects, making it one of the top design events of the year. This year’s exhibit revolved around something that’s top of the agenda for everyone from governments to...

Posted by: Pearlfisher
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Advice

UX prototyping: Test, learn and apply

Neil Sampson, UX designer at Matter Of Form, offers insight into the benefits of prototyping. Did you know that eight out of 10 new initiatives, services or start-ups fail in their first year? Often, this can be explained by a simple lack of or...

Posted by: Matter Of Form
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Trends

Influencer marketing and programmatic: A marriage of convenience

In the media world, not a week goes by without an article or discussion on the waning appeal of traditional media and the consequent flow of ad money to digital. But let’s set that aside for a minute because the bigger battle right now is between...

Posted by: VAMP

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