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Features

Are we selling the benefits of graphic design hard enough?

by John Fountain. Here's something that I read this during the week and it impressed me so much that I thought I'd share it with you. Lord Smith, former Secretary of State for Culture, Media and Sport pointed out that - with 1% of the world's...

Posted by: Creativepool
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Features

What's the point of ads which don't reflect the truth?

The famous advertising agency McCann Erickson's founding motto is 'Truth Well Told'. I've always admired this as much more than a simple corporate strapline, but as a guiding principle for all creative marketing and advertising ventures. I was...

Posted by: Magnus Shaw
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Job Description: Art Director

Advertising art directors are responsible for what advertisements look like. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised. They can be involved...

Posted by: Creativepool
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Job Description: Advertising Account Executive

Advertising Account Executives are usually employed by advertising agencies. Over two-thirds of advertising staff are based in London, but there are employers in cities across the country. Agencies vary in size. Almost half employ fewer than 20...

Posted by: Creativepool
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Job Description: Advertising Account Planner

Account planners set the communication strategy for advertising campaigns. They establish the goals and objectives, target audience, message and tone in which the campaign should be delivered. Planners define how a particular strategy can help a...

Posted by: Creativepool
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Advice

Job Description - Broadcast Journalist

What is the work like? Broadcast journalists research and present news items for broadcast on radio, TV and online. Their job is to tell each story in a compelling way - combining the facts with the most apt sounds or pictures. Many journalists...

Posted by: Creativepool
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Advice

Job Description - Writer

What is the work like? Writers produce works of fiction and non-fiction. They may work on: novels short stories poetry scripts for radio, TV, film or theatre non-fiction books newspaper and magazine articles, from news and features to opinion...

Posted by: Creativepool
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Job Description - Broadcasting Engineer

What is the work like? Broadcast engineers use their technical expertise to put shows on the air. They make sure programmes are broadcast at the right times, and at the highest quality level. Engineers are involved in all kinds of production,...

Posted by: Creativepool
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Advice

Job Description: Publishing Editor.

Publishing editors work in a number of publishing areas. These include newspaper and magazine publishing, book publishing and online publishing. A publishing editor's main responsibility is for the style and content of the publication. This means...

Posted by: Creativepool
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Advice

Job Description: CAD Draughtsperson.

Computer-aided design (CAD) draughtspeople use their IT skills to produce plans and technical drawings for a wide range of products and components, from buildings and bridges to photocopiers and fabric. They may also update and make amendments to...

Posted by: Creativepool
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Advice

Job Description: Architectural Technician.

Architectural technicians/technologists work closely with architects and other building professionals, providing architectural design services and solutions on construction projects. As specialists in the science of architecture, building design and...

Posted by: Creativepool
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Advice

Job Description: Architect.

Architects work in the construction industry designing new buildings and the spaces in and around them. They also help restore and conserve old buildings, and develop new ways of using existing buildings. They are involved in construction projects...

Posted by: Creativepool
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Advice

Job Description: Landscape Architect.

Landscape architects specialise in planning and designing open spaces. Their work can be found everywhere from inner-city squares to shopping centres, parks, coastline and countryside. Whether they are transforming a derelict industrial area or...

Posted by: Creativepool
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Advice

Job Description: Visual Merchandiser / Display Designer.

Display designers and visual merchandisers use their design skills to help promote the image, products and services of businesses and other organisations. To some extent the roles of display designers and visual merchandisers may overlap, but...

Posted by: Creativepool
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Job Description: Marketing Manager.

Marketing plays an important role in almost every industry sector. In its simplest form, it is about ensuring that customers' needs are met whilst maximising the profits of a company. A marketing manager's responsibilities can vary enormously, but...

Posted by: Creativepool
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Advice

Job Description: Journalist.

It is a journalist's job to find news and to report on it as quickly as possible, in an arresting and engaging style. Whether reporting on a local planning decision or a dramatic international conflict, journalists play a key role in society. They...

Posted by: Creativepool
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Advice

Job Description: Proofreader.

A proofreader performs a 'quality check' on publications, usually just before they are due to go to print. Proofreaders get involved after others, such as the author, editor and typesetter, have done their jobs. It is the proofreader's role to act...

Posted by: Creativepool
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Advice

Job Description: Technical Illustrator.

Job Description, salaries and benefits Technical illustrators, who may also be known as scientific illustrators, prepare detailed drawings to help people understand often complex scientific or technical information. Their illustrations are used in...

Posted by: Creativepool
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Advice

Job Description: Textile Designer.

Textile designers create designs for knitted, printed and woven textiles. These designs often feature repeating patterns. Job Description, salaries and benefits Textile designers create designs for knitted, printed and woven textiles. These designs...

Posted by: Creativepool
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Advice

Job Description: Footwear Designer.

Footwear designers come up with creative and practical ideas for shoes and other footwear. Job Description, salaries and benefits Footwear designers come up with creative and practical designs for shoes and other footwear. The footwear market...

Posted by: Creativepool
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Advice

Job Description: DTP Operator.

Printed materials, such as books, newspapers, magazines, brochures and advertising, need to be well designed and laid out to make them attractive and easy to read. DTP (desktop publishing) operators use DTP software and photo-imaging software to put...

Posted by: Creativepool
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Advice

Job Description: Art Editor.

Art editors are responsible for the way a magazine looks. They present the words and images in a way that is easy for the reader to digest, with high visual impact. In the highly competitive consumer magazine market, the art editor's role is...

Posted by: Creativepool
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Advice

Job Description: Photographer

Professional photographers take pictures of people, events, places and objects. Their work can appear anywhere from newspapers and magazines to wedding albums and textbooks. View photography jobs View photography profiles View photography...

Posted by: Creativepool
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Trends

How to sell a tractor: the difference between features and benefits

Advertising law states that people buy benefits, not features. This law is also known as: features tell, benefits sell. Which means it’s fine to explain the features that a product has, but it’s by showing the benefits those features...

Posted by: Woven Agency
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Trends

5 benefits of meditation for writers

Have you ever read Meditations by the Roman emperor Marcus Aurelius? These were his private reflections on philosophy, happiness, peace, pleasure and the meaning of life as a whole. Why am I mentioning it? If you’re a writer, you’ll...

Posted by:
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Advice

The benefits of getting an agent

Getting an agent Agents promote creatives in a number of ways, including, on their websites, by personal one-to-one presentations to commissioning art directors/buyers and direct email-shots. Promotions can take the form of postcards, desktop...

Posted by: Creativepool
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Careers

Small or large business? Where to start your creative career

Starting your career can be one of the most exciting times of your life. Many graduates have their hearts set on making their name in a global company, with Google, Facebook and Apple all ranking in the top companies that young professionals want to...

Posted by: Forward Role Recruitment
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Features

How an audience-led approach can help luxury brands win in search

Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...

Posted by: Creativepool Editorial
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Features

What I learned at at Advertising Week New York

The week after the advertising industry got behind global climate change protests, it felt appropriate that Advertising Week NYC shared Manhattan with the UN’s 74th General Assembly gathering. It certainly added a sense of gravitas to my first...

Posted by: Bidstack
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Careers

Reasons why graphic designers should go back into education

Graphic designers - never stop learning I’ve worked as a graphic designer for a long time, graduating from Wrexham Glyndŵr University in 1993 and working in various studios, bringing me to launch The Severn Agency in 2017. You might say that...

Posted by: SEVERN_
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Features

Why you should be investing in your staff

Between 2011 and 2018, employment in the creative industries grew by an astonishing 30.6%, compared to the UK average of 10.1% according to official statistics, making it one of the fastest-growing sectors in the UK. However, while this growth may be...

Posted by: Creativepool Editorial
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Features

Understanding propaganda in advertising

I’ve always been fascinated with the power of propaganda. Last week marked the 80th anniversary of the outbreak of the Second World War and, of the many impacts it had on the world, it’s effect on advertising is the one I encounter every...

Posted by: Rob Pratt
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Features

The future of retail: lessons from China

A market of extreme competition While America’s top 100 retailers account for approximately 40% of its retail market, China’s equivalent enjoy just 6.4% of total sales of consumer goods. What this means in practice is a market of...

Posted by: AKQA
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Advice

Top 5 tips on getting the most from your profile

Header image: Mike Perkins At the time of writing, Creativepool is now home to well over 270,000 creatives, with 20,000 companies using the platform to find talent from across the globe. If you are a member on the platform, standing out among so...

Posted by: Michael Tomes
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Features

Why we need to be braver with creativity

Working in the creative sector allows you to experiment, be adventurous and most importantly get excited about the work you’re delivering. But it’s about time we got braver. We need to be proactive, stand out and help our clients step out...

Posted by: Clarity

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