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Workshop

How to Hire a Storyboard Artist

Storyboard artists play a crucial role in visual storytelling for various creative projects, including films, animations, video games, commercials, and more. Their ability to translate ideas into visual sequences helps directors, writers, and...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on JOAN, a very modern agency

This week we're shining our company spotlight on an award-winning creative company named Independent Agency of the Year by Campaign and Small Agency of the Year by Adweek. JOAN is all about inclusion and diversity and its Co-Founder and Chief...

Posted by: Creativepool Editorial
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Inspiration

It’s raining dog food... but why and how? | #BehindTheIdea

Kibble rains down over a Yorkshire village, much to the delight of its canine residents, in a new TV campaign for dog food brand Harringtons. It is the first work by the creative agency Dog Cat & Mouse since winning the account in a three-way pitch...

Posted by: Creativepool Editorial
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Inspiration

Showing some historic pride with Agency59 | #CompanySpotlight

This week, we're shining our company spotlight on legacy Canadian shop Agency59. We spoke to Brian Howlett, Chief Creative Officer, to get the inside scoop. How was your company born and where are you based? We were founded in 1959 in Toronto as...

Posted by: Creativepool Editorial
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Inspiration

Zoom jump on the Wes Anderson trend | #BehindTheIdea

Jumping on the recent Wes Anderson trend that’s sprung up on social media since the auteur’s latest film “Asteroid City” was released, Bella Vecchi, a Creator at VaynerMedia, started an Instagram campaign for Zoom on the same...

Posted by: Creativepool Editorial
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Inspiration

Calling for Dream Carriers on new film for Grenfell | #BehindTheIdea

An emotive ad voiced by rapper AJ Tracey that captures the hopes and dreams of young people from the estate surrounding Grenfell Tower is being released today, as its creators call for the ad industry to buy shirts and help keep the dreams of these...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on one-of-a-kind human experience agency Hawkeye

For this week’s company spotlight, we spoke to Brendan McKenna, Senior Vice President, Executive Creative Director at Hawkeye, a Publicis company. How was your company born and where are you based? Hawkeye is actually an amalgam of multiple...

Posted by: Creativepool Editorial
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Inspiration

The LEGO Disney Castle mural celebrates 100 years of magic | #BehindTheIdea

To celebrate the launch of the new LEGO Disney Castle and honour 100 years of Disney, London based artist Lakwena Maciver has unveiled her latest artwork, Kaleidowaves, a 4.5m tall castle window inspired by the storytelling possibilities of the new...

Posted by: Creativepool Editorial
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Inspiration

Going #BehindTheBrand with Team GB’s Maximalist Rebrand for Paris 2024

Team GB is the external facing brand owned and managed by the British Olympic Association. 100% commercially funded, its primary role is to unite, organise and prepare athletes from all Olympic sports, disciplines, and governing bodies as they...

Posted by: Creativepool Editorial
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Industry

Branding for startups – where to begin

Often an afterthought for new business startups, branding is an essential element that sometimes seems overly complicated – and expensive to implement. But it doesn't have to be that way, and having some idea of branding can help you establish an...

Posted by: Tony Clarkson
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Inspiration

The beer you can only drink if you’re 70+ | #BehindTheIdea

Beck's recently introduced Beck's 70+, a limited edition beer specially designed for more mature drinkers. As our taste buds age, we develop more resistance to bitter flavours, and Beck's has created a new formula that compensates for this change by...

Posted by: Creativepool Editorial
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Inspiration

Lacing up a new expert in all things luxury | #BehindTheBrand

Last year Laced commissioned SomeOne to fully overhaul their strategic, verbal and visual BrandWorld. From the world’s finest auction houses to the most codified streetwear hubs, reselling sneakers and other contemporary, limited edition items...

Posted by: Creativepool Editorial
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Inspiration

How to Incorporate Ideation into Design Thinking

Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. Involving five phases- Empathise, Define, Ideate, Prototype and...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance art director Anna Karoline Mueller

How did you get into the industry? When I was 18, I was lucky enough to meet someone working in the industry while on vacation in Portugal. We were driving around town and he pointed to a poster he had designed, and I was drawn to the idea of...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Brett Kelsey, Head of Post-Production @ Girl&Bear

Tell us a bit about your role! Is there a “typical” day? It’s early days as I’ve only just started working at Girl&Bear so at the moment I’m mostly watching, learning and understanding. A typical day in my role usually...

Posted by: Creativepool Editorial
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Features

4 Hot Picks for Cannes Lions 2023

By Alex Jenkins, Editorial Director at Contagious. It feels like the last twelve months has seen the ad industry stuck in a creative recession. As someone who’s monitored the output of the global ad industry for over a decade, I can’t...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on animation specialists Stormy Studio

Stormy Studio is an award-winning business-focused animation studio in the UK that produces high-quality 2D and 3D business explainers and marketing animation for global brands and businesses. To learn more, we spoke to company founder and creative...

Posted by: Creativepool Editorial
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Inspiration

Creating a meat milkshake for serious Diablo 4 gamers | #BehindTheIdea

To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...

Posted by: Creativepool Editorial
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Workshop

How to Hire a Project Designer

When it comes to executing successful projects, hiring the right professionals is crucial. A project designer plays a vital role in shaping and bringing ideas to life. This article aims to guide you through the process of hiring a project designer,...

Posted by: Creativepool Editorial
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Inspiration

Defying the decades-old perception of cybersecurity | #BehindTheBrand

Earlier this year, Grizzly collaborated with cloud security company Zscaler to evolve and energize its brand as a catalyst of transformational growth, paving the way for it to become a loved and recognized technology brand. We spoke to Grizzly CCO...

Posted by: Creativepool Editorial
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Inspiration

Can You Be a Successful Freelance Creative as an Introvert?

Freelancing has become an increasingly popular choice for creative professionals in recent years, particularly in the years following the pandemic. I’ve been freelancing for over a decade now and the freedom to work on diverse projects, set...

Posted by: Benjamin Hiorns
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Features

How to craft a winning Annual entry in 5 steps!

A simple guide to help you create the perfect Annual submission. 1. Download the Entry Pack The Entry Pack is your key to understanding the process of taking part in The Annual. Contained within is a whole host of information about the process,...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Grant Barratt, Brand Design Director @ AlphaSights

How did you get into the industry? I guess all the early signs were pointing towards a career in design, but in hindsight it’s quite shocking just how little thought went into pursuing this path. Art and design were my favourite subjects, and...

Posted by: Creativepool Editorial
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Features

The Coronation of King Charles III in Advertising #Top10

Regardless of your opinions on the British Monarchy, it’s undeniable that the coronation of King Charles III was something of a historic event and something that deserved chronicling and (of course) parodying. With that in mind, I’ve...

Posted by: Benjamin Hiorns
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Workshop

How to hire a great photographer

Hiring a photographer can be a daunting task, especially if you don't know where to start. Whether you need a photographer for a wedding, a corporate event, or a personal photo shoot, there are a few things you should consider before making your...

Posted by: Creativepool Editorial

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