Displaying 361 - 396 of 9302 results
When founders TV personality Ferne McCann (The Only Way is Essex, I’m a Celebrity… Get me out of here, This Morning) and partner Lorri Haines found themselves in the middle of a tabloid-fuelled mental health crisis, they reached out for...
Posted by: Creativepool Editorial
Can you really smell your way to success? Of course not, the very notion is frankly ridiculous. But that doesn’t mean we should overlook the importance of the humble human olfactory system. Smell, after all, plays a critical role in our daily...
Posted by: Benjamin Hiorns
In a world full of uncertainty with a rapid pace of constant change, businesses must do all they can to keep up. With constant technological, social, and economic shifts, change has become the only constant. Often businesses fall into the trap of...
Posted by: Born Ugly
How did you get into the industry? My background is in fashion, I used to have my own clothing label; that’s where I started getting interested in what builds a brand - realising that the brand can be stronger than the products alone. So, when...
Posted by: Creativepool Editorial
The Royal British Legion's 2023 Poppy Appeal launched last week with an appearance on BBC Breakfast that introduced the new 100% paper, fully recyclable poppy designed by Matter, and created through a collaboration of British partnerships. These...
Posted by: Creativepool Editorial
Crafting ideas is what we do at Grand Central. Lately, I've been contemplating what defines a "big creative idea." After all, every agency aims to craft "big ideas." So, what defines a big idea? It must be multi-channel, possess mass appeal, be...
Posted by: Andy Gregory
Post-truth is, when taken on its own terms, is a pretty terrifying concept. Without the truth, the objective becomes subjective, and facts can be acknowledged or ignored based on personal bias. What you’re left with is the cultural and...
Posted by: Benjamin Hiorns
The R&A has launched its first significant rebrand for The Open, golf’s original major championship, in eight years with independent consultancy Zag. The rebrand coincided with the 151st Open at Royal Liverpool, which was played from 16th-23rd...
Posted by: Creativepool Editorial
Channel 4’s in-house creative agency 4creative has launched a striking campaign for Channel 4’s Change Climate season featuring the business and political elite as you’ve never seen them before - in their carbon skid marked...
Posted by: Creativepool Editorial
This summer, San Francisco-based creative agency Partners in Crime worked with Freepik (previously Freepik Company) to evolve the name, logo, tone of voice, colour palette, typography, iconography for the image bank website. To learn more, we spoke...
Posted by: Creativepool Editorial
How did you get into the industry? My journey into this exciting industry began as a freelance Storyboard artist for an advertising agency. Armed with a degree in Advertising and Marketing, I was eager to make my mark. Back in 1996, online...
Posted by: Creativepool Editorial
WeWantMore is an Antwerp-based, award-winning design studio that works across Benelux, France, UK and beyond. Its strong design thinking uses authentic storytelling across two disciplines at the highest level: branding and interior design, to create...
Posted by: Creativepool Editorial
Eleven years on from the start of the No More Page 3 campaign, which saw women’s rights advocates bring an end to the controversial topless pin-up page, feminist and sex positive porn pioneer Erika Lust is leading a campaign called ‘One...
Posted by: Creativepool Editorial
Without stories what are we really? Storytelling is at the root of so much of our shared culture and it winds its barbs into everything from the stories we ingest actively (be it through books, TV, games or otherwise) to those we ingest passively...
Posted by: Benjamin Hiorns
Indeed, the global matching and hiring platform, recently unveiled its new “The World Can Work Better” brand vision with an international advertising campaign amplifying how better work leads to better lives. The campaign is the first...
Posted by: Creativepool Editorial
With Brand Purpose back on the agenda for debate, I thought I’d finally get round to telling everyone you’re doing it wrong, using the purist’s example of a Purpose led brand to make my case. Death Cigarettes. The term...
Posted by: Whistlejacket
Dan Crowder is Founder and Managing Director of design recruitment agency Craft. Based in Manchester, Dan founded Craft in 2014. With its network of the best creatives in the industry, the Craft ambition is simple: to enhance the studios, careers and...
Posted by: Creativepool Editorial
This is our chat with Alexander Fahie, CEO & Founder at Ethical Angel as part of ‘Design For Good’. Ethical Angel’s technology makes it easy and rewarding to give employees experiences for development and positive impact. The...
Posted by: ADLIB
Tell us a bit about your role! Is there a “typical” day? Thinking about this question I’m quite glad there really isn’t a ‘typical day’. What attracted me to the agency world, coming from an in-house role very...
Posted by: Creativepool Editorial
How did you get into the industry? I went to university as a mature student and studied photography - having previously worked in the film industry. And although I graduated with a good degree, it didn’t get me any work… but it put me on...
Posted by: Creativepool Editorial
It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...
Posted by: Creativepool Editorial
They say creativity is its own reward and sometimes that can be (at least partially). But when you choose to leave the comforting embrace of “normal work” and dive headfirst into the creative industries, you’re casting aside more...
Posted by: Benjamin Hiorns
“I’m a bit like marmite, you either love me or hate me.” How many times have you heard somebody literally compare themselves to a condiment? Probably more than you’d like to admit. But such is the popularity of...
Posted by: Benjamin Hiorns
How did you get into the industry? My interest in the fine arts and my desire to study got me talking to a professional photographer outside the art school. He asked when in my spare time if I would be interested in assisting him on assignments....
Posted by: Creativepool Editorial
Traditionally, rental properties have been marketed through bricks-and-mortar stores or “For Rent” signs. But that has all changed dramatically since the invention of the internet as the global world has moved online. Marketing a local...
Posted by: Creativepool Partner
BBC Earth is the umbrella brand for BBC Studios natural history and science content. It shares and celebrates the incredible wonders of our universe, taking you on a thrilling journey of discovery - from the smallest creature under the microscope to...
Posted by: Creativepool Editorial
Be honest, how many of your creative colleagues and friends do you think are struggling right now with their mental health? If I asked myself that question, I’d probably have to answer more than half, myself included. On paper, that reads like...
Posted by: Benjamin Hiorns
Bulla Co is an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round. It’s been an exciting time for Bulla Co, as they’ve had a year of significant transformations and expansions. These upcoming...
Posted by: Creativepool Editorial
How did you get into the industry? I knew from when I was around 14 I wanted to be a graphic designer, someone came into my school and did a graphic design class, based on drawing in perspective, after that class I knew that’s what I wanted to...
Posted by: Creativepool Editorial
This year, Creativepool celebrated 10 years of creative excellence with the eighth edition of the Creativepool Annual and handed out over 250 prizes at a lavish Annual Launch Party in the centre of London. Without the individuals, however, the...
Posted by: Benjamin Hiorns
Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...
Posted by: Creativepool Editorial
As a freelance furniture designer, determining your rates is a crucial aspect of running a successful business. Setting the right pricing ensures that you are compensated fairly for your creative skills, time, and effort. However, it can be a...
Posted by: Creativepool Editorial
What is a brand identity? Your brand identity can also be referred to as your corporate identity and goes beyond simple logo design or branding services. Instead, it includes any tangible element that lets you differentiate yourself from the...
Posted by: Think Design Manchester Ltd
The other day we were discussing the use of iconography with one of our clients as part of their organisation’s rebrand. After completing an audit of their marketing materials we pointed out that although they used a range of icons within their...
Posted by: Lark
How did you get into the industry? A few years ago, I booked a one-way ticket to Los Angeles to follow a one year directing certificate. I started working as a production assistant on sets while I was there. I then started producing my own short...
Posted by: Creativepool Editorial
For a very special company spotlight feature this week, we sat down with Bickerstaff CEO Veronika Selega, Creative Director Ilia Anufrienko and Senior Copywriter Andrii Bezliudnyi to discuss the challenges of working in war time and how creativity...
Posted by: Creativepool Editorial