Magazine

displaying 1 - 36 of 1062 results

*

Features

Are creative people undervalued?

by John Fountain. Welcome to 2013 and to the same old furies. Have you seen the survey on industry salaries published last week in Creative Review? What gets my goat is the findings. Particularly with the question "Are you earning the right...

Posted by: Creativepool
*

Features

Do you love what you do?

by Ashley Morrison. And do you do what you love? OR do you now HATE what you USED TO love? If it's the latter, is that because it's now your job - and, because you do it day in, day out, it's taken all the love away? I put out this question out in...

Posted by: Creativepool
*

Workshop

How to... Make sure you get paid for a freelance job.

We recently had a freelancer get in touch with us who had found a brief through the site, completed the work required - but still hadn't got paid. Well, to help them and those who may be in a similar position, we have created these notification...

Posted by: Creativepool
*

Features

Road to ruin. The resignation letter that should worry us all.

by Magnus Shaw. This week, the Chancellor of the Exchequer proposed a scheme whereby employees will be invited to give up some of their employment rights in exchange for company shares. You may think this is a tremendous idea or the most cynical...

Posted by: Creativepool
*

Leaders

Brands must make sustainability for the many, not the righteous few

Consumers are not stupid. Anyone who's been in the advertising game for long enough will know that, and they will also know that underestimating customer expectations is a recipe for certain failure. Still, customers will be looking for the best...

Posted by: Creativepool Editorial
*

Features

Why you should care about business purpose in your workplace

About exactly 6 years ago, PWC published a study on the importance of purpose in the work environment. The multinational network highlighted the disconnect between claimed business purpose and the way business leaders operate on a human level. The...

Posted by: Antonino Lupo
*

Industry

Celebrating innovation with Huckletree and Otherway - #BehindTheIdea

It is universally acknowledged that creativity thrives in constraints. The past year has been a great measure for that, showing the best and most innovative business leaders shining in a fierce game of 'Adapt or Die.' To celebrate all these...

Posted by: Creativepool Editorial
*

Features

The role of Adland in the climate crisis

It’s a problem as old as advertising itself, much debated in the industry every time one dares unearth the topic: Adland sells stuff. As such, it is intrinsically in Adland’s nature to be utterly and completely unable to reach true...

Posted by: Antonino Lupo
*

Leaders

Design for people, not just the planet

For every person who will take durable jars to refill, there’s thousands who won’t. In the race to reach sustainability and be regarded as the greenest brand in the biz, consumers are often overlooked. This is not to mean that their...

Posted by: Creativepool Editorial
*

Inspiration

Mosaics of creative excellence - #AnnualSpotlight

The first time we laid eyes upon Charis Tsevis's work, we knew we'd found something incredibly special and unique. For some reason that still escapes our best guessing exercises, Charis loves mosaics and has founded a whole, entirely personal style...

Posted by: Creativepool Editorial
*

Leaders

How to make your reduced marketing budget work harder

As the coronavirus crisis continues to hit cash flows, force redundancies and cause disruption to normal business operations, thousands of companies across the UK are currently operating on reduced marketing budgets. Though putting marketing...

Posted by: Creativepool
*

Industry

The past present and future glories of Shutterstock - #BehindTheBrand

Shutterstock is a name that has slowly but surely become almost as ubiquitous as Google and Wikipedia. The fact it's managed to do so in under 20 years is a testament to not only the flexibility of the platform, but the power of the brand. In our...

Posted by: Creativepool
*

Industry

How to choose a Copywriter

The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...

Posted by: Benjamin Hiorns
*

Job Description: Retoucher

The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...

Posted by: Creativepool
*

Leaders

Social Commerce: the new retail avenue for brands

Following the rise of social media during the pandemic, one may be left to wonder about the destiny of retail and how retail sales will be shaped by such surge in social media user bases. It is true that there is an opportunity for brands to take on...

Posted by: Creativepool Editorial
*

Industry

How to choose a design agency

Design is a fundamental pillar of the creative journey. Whether you’re a retail brand looking to stand out from the herd, a startup trying to cultivate some kind of identity or an agency looking for something special to pull your latest...

Posted by: Benjamin Hiorns
*

Features

The benefits of the employee-owned business model

It was just at the beginning of March that BrandOpus announced its shift to the employee-owned trust model. I welcomed the news with much enthusiasm, if anything because I love everything those guys do and believe an employee-owned model can only...

Posted by: Antonino Lupo
*

Job Description: Creative Director

Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. Job description,...

Posted by: Creativepool
*

Inspiration

The motivation of a textile designer - #MemberSpotlight

From events management to setting up her own business in graphic and textile design, the journey of Tracy Hall has been an interesting one to say the least. A fine artist at heart and filled with Amazing creative energy, Tracy loves drawing for...

Posted by: Creativepool Editorial
*

Features

Best brand evolutions and what we can learn from them

Last year was one of change for many players in the creative industries. From brands to agencies and creative services providers, the entire creative sector was forced to adapt or die, embracing new technologies and adopting solutions to ensure...

Posted by: Antonino Lupo
*

Workshop

How much should I charge as a Freelance Writer?

A guide to writing rates, with tips and advice on how to price your freelance services Writers are masters of words, weavers of stories and often incredible storytelling enthusiasts. When writing freelance and online, structure is their best friend,...

Posted by: Antonino Lupo
*

Features

How Brands choose Agencies

It is always Pitch Season for a busy and established agency. It is an excellent occasion to gain some prospective clients, or even some leads to develop the future of the business. Whoever’s been in the game for long enough knows that brands...

Posted by: Antonino Lupo
*

Job Description: Branding Designer

A branding designer shapes a brand and how it’s presented to the public. In order to breathe life into a brand and give it a tangible identity, a branding designer must express their thinking via words and imagery that cut through the noise and...

Posted by: Creativepool
*

Industry

Don't worry grown-ups, the KiwiCo Kids have got this - #BehindTheIdea

Sometimes kids are just wiser than us adults. They see things we don't see. They learn things we'll never learn. They grow up in ways we could never imagine. Because "when you're small, it's easier to think big." KiwiCo empowers children to think...

Posted by: Creativepool Editorial
*

Features

400 BBC jobs to leave London; are big city centres dead post Covid?

How long has it been since the last Industrial Revolution? I can’t remember the exact dates, but around a century for sure. It’s been even longer since the first Industrial Revolution, moving people around the world from the countryside...

Posted by: Antonino Lupo
*

Job Description: Chief Creative Officer

The dream weavers at the centre of every creative enterprise, chief creative officers are a unique combination of managerial flair and creative talent. They offer a necessary balance between the CEO and CFO and need to realise that creativity is the...

Posted by: Creativepool
*

Industry

Dreams of 5G with Orange, Publicis and Apple - #BehindTheIdea

With a long-time partnership with Apple, Orange was one of the main carriers in France working to promote 5G with the launch of iPhone 12. Having such a solid relationship in place, it would have been easy for the Orange brand and Publicis Conseil to...

Posted by: Creativepool Editorial
*

Inspiration

Top 20 illustrations to get you inspired today

From digital to 3D, editorial and packaging, a collection of the best and most inspiring illustrations from last year. Nothing like a good year stuck at home to get you inspired. Right? If you’re like me, by now you have realised that being...

Posted by: Antonino Lupo
*

Features

How to handle a PR crisis: the best examples from brands

Whether we’re speaking about our economy or the reputation of a brand, there’s no denying that 2020 has been a year littered with crises here and there. We've seen different kinds of responses here and there, and if you are a brand, you...

Posted by: Antonino Lupo
*

Features

Facebook’s business model is in danger

Facebook made it quite clear that the company isn’t fine with Apple allowing users to opt out of personalised ad tracking with iOS 14. Of course, that shouldn’t come as a surprise to anybody. Some context first: Apple has officially...

Posted by: Antonino Lupo

Back to Magazine

ad:
ad:
ad:
ad: