Displaying 1 - 36 of 2861 results
“Every negotiation is different, but the basic elements do not change.” These are the wise words of William Ury, a prominent academic negotiation trainer. Based on history, we know that great negotiators can prevent wars, build...
Posted by: Katrina Cooper
Simon Corbett, CEO at Jargon PR and Adam Smith, Managing Director of Rawnet, discuss why legacy brands need to reconsider their digital strategies and reap the benefits, and how customer-centricity will be the key to a successful digital...
Posted by: Creativepool Editorial
COVID-19 triggered what some economists have labelled as Schumpeterian creative destruction - a process of economic innovation that, with the demise of old structures, has facilitated the birth of new ones. This process was conceived under a new...
Posted by: Creativepool Editorial
I used to think I would never understand TikTok. It was clearly not for me, made for natural performers and younger people who loved to mess around with silly challenges. But then I saw some friends following influencers who did educational content,...
Posted by: Antonino Lupo
Many decades ago, Bill Bernbach said: “It may well be that creativity is the last unfair advantage we're legally allowed, to take over our competitors.” In 2016, the World Economic Forum placed creativity as one of the top three skills...
Posted by: Andreas Krasser
The popularity of self-teaching and home learning courses has skyrocketed during the Covid pandemic. One consequence has been a huge increase in the number of those looking to take advantage of this trend: the self-anointed ‘gurus’, or...
Posted by: Benjamin Hiorns
Tenacity One of the main reasons people tend to ‘fail’ at new business is they give up all too easily. It may be very ‘un-British’ to keep on at people and sell things, but if that is the job you must do, do it with skill and...
Posted by: David Alexander
Leap year 2024 is a rare (literally twice a decade) opportunity for brands to engage their audience, boost sales, and create memorable experiences. With an extra day on the calendar, marketers can leverage the novelty and urgency of this occasion to...
Posted by: Benjamin Hiorns
This summer, San Francisco-based creative agency Partners in Crime worked with Freepik (previously Freepik Company) to evolve the name, logo, tone of voice, colour palette, typography, iconography for the image bank website. To learn more, we spoke...
Posted by: Creativepool Editorial
To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...
Posted by: Creativepool Editorial
Putting together an awards entry takes a bit of science and a slice of art. We've compiled this Top 10 list from previous judges and winners to give you knowledge on how to create the perfect submission. 1. Tell a Story An effective way to have...
Posted by: Creativepool
Seasonal marketing is key for running a business successfully and reaching your target audience. Every important date brings its own set of both opportunities and challenges for SMEs and consumers. Mother’s Day is no exception, as consumers of...
Posted by: Creativepool Editorial
Brand expression agency Taxi Studio is an independent design business based in Bristol that’s home to a collective of global talent - without unnecessary hierarchy or inflated titles. Founded in 2002 by three friends, they have grown to work...
Posted by: Creativepool Editorial
One resource the world is not running short of right now is podcasts. Dip into Spotify and you can currently choose between 5.4 million of them. And yet we’re far from ‘Peak Podcast’, with big brands continuing to invest heavily in...
Posted by: Creativepool Editorial
Billy Jones, Senior Director of Brand Marketing of Hootsuite, takes us through the creative process and gives us an exclusive peek behind the curtain on the social media management platform's latest rebrand. Social media is a dynamic, polarising and...
Posted by: Creativepool Editorial
The video games industry is comparable to other industries, but also entirely unique. Video games can draw huge fan bases, in the same way popular football teams can. But they also offer individually unique experiences, that can take you on a...
Posted by: Creativepool Editorial
Visitors to House of Hackney’s new flagship store in East London will now be able to benefit from a pioneering phygital experience, thanks to Intelligent Self Service experts, 4 Roads. Situated in “The Playroom”, the...
Posted by: Creativepool Editorial
When a certain Angry Therapist was in need of a mobile app to better connect with its established and growing community, the talented team at xeroproject was prompt to jump on board, crafting an app which granted them a win in this year's Annual...
Posted by: Creativepool Editorial
Ever since Podge Events Founder Phil Jones entered the community, we knew he would become a very special member of Creativepool. Phil is the man behind the infamous Podge Lunch launched in the 90s, created by request of the key players in the design...
Posted by: Creativepool Editorial
We’ve all witnessed the push to sustainability in the past decade. What were once talks in the realm of the ‘nice to have’ or some barely formed concerns about the health of our planet have now transformed into sheer fear for some...
Posted by: Antonino Lupo
Despite some may say Facebook is declining, it is still the biggest social network worldwide with billions of active monthly users in the second half of 2020. With such huge potential, advertisers all around the world should be experts in crafting...
Posted by: Creativepool Editorial
Reading a lot, setting up career goals, chasing the unexpected - this and more does Amelia Stevens to keep herself motivated on a daily basis. By her own admittance, Amelia believes she never really had a calling for what she wanted to do. All she...
Posted by: Creativepool Editorial
The Inside Out Awards are on a mission to inform, inspire and celebrate the next generation of trailblazing in-house creative team leaders across the UK. 2021 sees more opportunities for those working within an in-house creative team to hear from...
Posted by: Inside Out Awards™
"As a creative, I've never had a female to learn from or look up to as an example of what was possible for my career." It's not uncommon to hear such stories from female leaders in the industry, even today. Though we are slowly getting there, we...
Posted by: Creativepool Editorial
Picture the blank page, staring at you right before a new drawing, story or project. Scary, isn't it? The big blank page can be daunting. It is up to creatives to fill it with all the amazing ideas we are known and paid for, driving change with our...
Posted by: Creativepool Editorial
We, humans, are visual creatures and tend to be attracted to "nice things". That is a well known fact and can be noticed in almost every part of our lives, no matter if it is cars, furniture or even a nice bottle of wine. We react to nice design and...
Posted by: Božo Kaurić
There is a fine line separating sympathy and blunt exploitation, which means it takes as little as a misinterpreted image to fall on the wrong side of a conversation. COVID-19 is proving to be an ‘unprecedented time’ and a...
Posted by: Antonino Lupo
Today's video is all about the culture within an advertising agency, what it is and how we can effect it. To help me cover the topic, we're going to get a little help from the book "You Little Jerk" by Larry Habatka. It's a great, quick read filled...
Posted by: Kevin Forister
2020 is set to be a huge year for major sporting events. With Wembley hosting the European championship football final and England hosting all their home games at the national stadium, we are likely to see the onset of a football fever unseen since...
Posted by: Posterscope
If you want to be an Art Director or Copywriter, you've got to have a portfolio. But putting a portfolio of work, of ads, of campaigns together is kinda terrifying in the beginning. Where do you start? Well... you could start with this video. :)
Posted by: Kevin Forister
You need a strong online portfolio to be able to make a good impression on prospective clients. Many designers I meet have weak portfolios and wonder why they don’t find work. Your portfolio showcases you as a designer, your skills and...
Posted by: Hashmukh Kerai
By Dan Gladden, associate creative director at Pearlfisher New York Great design - it will set your brand on the path to success, right? Challenger brands look to the icons they want to be and often come to our table with the understanding that...
Posted by: Pearlfisher
As a freelancer, a contract is the most important document to align with the client on an assignment and to protect yourself financially. You should not start any project until you receive a signed contract from your client. This video will take you...
Posted by: Kevin Forister
f+f architects are a Parisian architectural firm with a portfolio ranging from interior projects and furniture design, to large scale cultural facilities and urban planning. Their contemporary design approach derives context from physical, cultural,...
Posted by: Kate Lewin
When OPA released plans for their Casa Brutale project in July 2015, few could predict the overnight obsession that followed, with news outlets including Yahoo, CNET and CNBC all rushing to feature it in their headlines. In creating such a viral...
Posted by: Kate Lewin
First sentences are difficult. As they go, that one wasn’t particularly memorable. I went to journalism school where they drummed it into you that if it was longer than 25 words and didn’t summarise the story in a compelling way,...
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