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Leaders

Agency of the Week: Blink

Bringing home a bounty of awards The Blink Productions family have had a truly amazing week when it comes to mantelpiece clobber, with a veritable bounty of awards success. First up, Televisual ranked Blink as the Best Production Company and Dougal...

Posted by: Creativepool Editorial
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Leaders

Morag Myerscough on the mystery behind her colourful tweets

I don't use Twitter, and considering I work in the media, that's actually quite a shocking revelation. At first it was probably something to do with the fact I'm a naturally verbose writer, and bring myself to boil my casual witticisms down into 140...

Posted by: Benjamin Hiorns
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Leaders

New London startup are out to create the world's lightest folding bike

Biking is officially cool again. Probably more due to the 2012 olympics and our growing concern with the environment and our individual health than Boris Johnson and his (admittedly rather successful) London bike share scheme, cycling to work has...

Posted by: Creativepool Editorial
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Leaders

Tune in to the 360 Live Stream for BIMA's Digital Day

We've partnered with Streaming Tank, our live streaming partners and BIMA to make this year's Digital Day on 17th November extra special. Not only will Ogilvy's Group UK Vice Chairman, Rory Sutherland, kick off Digital Day with one of his legendary...

Posted by: Visualise
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Inspiration

Have we become desensitised to Christmas?

So by now you’ll all have seen John Lewis’s #ManOnTheMoon ad. It’s probably also true that you’ve had your say on it - whether on social media, in lunchtime chats with office colleagues, or in heated discussions with family...

Posted by: We Love Digital
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Leaders

The Latest Highlights & Trends in Tech

Apple News of the Week Apple’s design team is reportedly planning to ditch pens and sketchbooks in favour of the iPad and the recently released Apple Pencil according to the company’s chief design officer Sir Jony Ive. The Apple Pencil...

Posted by: Benjamin Hiorns
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Leaders

Gravity Road send celebrities on Milk Tray boot camp

London based creative agency Gravity Road has been appointed by global food and beverage conglomerate Mondelēz International to produce, develop and deliver their creative content strategy for some of its brands in the UK. They've chosen mark this...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Snoop Dogg to Chilean pop-ups

Pentagram - Leafs by Snoop Pentagram partner Emily Oberman has created the laid-back Californian cool branding for Snoop Dogg’s new range of Cannabis infused products, which are going on sale in the US (in legal states of course). Marijuana...

Posted by: Creativepool Editorial
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Leaders

The Muppets follow in Sylvester Stallone's footsteps for Warburtons

I love The Muppets. Three of the movies sit easily in my top 50 of all time, “Rainbow Connection” still brings me to tears almost every time I hear it, and I even managed to sit through the woeful display that was “Muppets from...

Posted by: Benjamin Hiorns
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Leaders

Saatchi & Saatchi and the world's largest interactive music box

A World first event is currently underway in Budapest, with members of the public being invited to interact with a larger than life ambient installation conceived by Saatchi & Saatchi to celebrate the Hungarian capital's much-loved music institution;...

Posted by: Creativepool Editorial
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Leaders

The Black Cab Interviews New York: Conor Brady, CCO at Critical Mass

The Black Cab Interviews have come all the way from London to New York just in time for Advertising Week, in collaboration with GoGreenRide.com with production support by One Route Media. In the back of a green cab, Michael Tomes, founder of...

Posted by: Creativepool
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Leaders

The REAL reason why David Hasselhoff dropped the Hassel

Australia's fourth largest telco, Amaysim, has revealed the reason behind the recent announcement by American TV acting legend, David Hasselhoff, that he was changing his name to “David Hoff.” The news managed to dupe many major...

Posted by: Creativepool Editorial
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Leaders

VCCPme expose the shocking realities of child exploitation

A shocking video exposing the brutal realities of child sexual exploitation has been launched by one of the UK’s leading children’s charities this week. The Children’s Society teamed up with communications agency VCCPme to draw...

Posted by: Creativepool Editorial
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Leaders

Sainsbury’s brings Christmas ads back down to earth

Last week, I blogged about the new John Lewis Christmas ad, #ManOnTheMoon. To say that it split opinion is certainly no understatement. Whereas I liked the rather sweet fairy tale where a small girl sends the man on the moon a telescope so that he...

Posted by: Ashley Morrison
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Leaders

Top 10 Hires of the Week

Publicis Canada Duncan Bruce, the current President & Chief Creative Officer at Publicis Canada, has been promoted to President & CEO, effective immediately. His promotion comes as a direct result of the agency's marketing transformation and the...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Optimedia - Bridgestone Golf Optimedia has been appointed by Bridgestone Golf, a leading golf ball and equipment provider based in Covington, Georgia as their agency of record for media strategy, planning and buying. The contract is effective...

Posted by: Creativepool Editorial
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Leaders

NiceBot turns the other cheek on Cyber Bullying

Cyber bullying is a very modern, but very serious problem, which is especially rife on Twitter. Indeed, online bullying is more prevalent today than it’s ever been before, with Twitter alone registering something mean, cruel or hurtful posted...

Posted by: Creativepool Editorial
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Inspiration

Tech, mindfulness and creativity

In a culture which increasingly focuses on pushing forwards and always being connected; mindfulness is big news. Unless you’ve been living in cave for the last couple of years (and not because you were on a zen retreat), it’s been...

Posted by: Kate Lewin
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Leaders

Geometry Global play Pass the Parcel

How many times have you returned home from work only to find that dreaded slip of paper that informs you you'll need to collect a parcel from your local delivery office? It's the very definition of a first world problem, but it's a problem...

Posted by: Creativepool Editorial
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Leaders

Anna Kendrick awakens her force for Star Wars Battlefront

As the world readies itself for the release of Star Wars: The Force Awakens, the first in a sequel trilogy set in a galaxy far, far away, gamers are feeling the force for the new Star Wars: Battlefront game. The game will be officially available on...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week: Christmas Special

It's that time of year again when brands start milking our emotional connection to Christmas, so here I'll be looking at a few of the more interesting Christmas-themed ads to debut in recent weeks. I won't be featuring the annual John Lewis spot from...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Leo Burnett

Turning sound waves into cups using 3D printing How do you 3D print a radio ad? Leo Burnett Melbourne has answered that question by getting experimental for Slurpee, the frozen drinks company (essentially the Australian “Slush Puppy”)....

Posted by: Creativepool Editorial
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Leaders

The LIA 2015 Winners are in!

The winners of the 2015 London International Awards (LIA) were announced yesterday (November 10) after 10 days of judging held at the SLS Hotel in Las Vegas. The 30th LIA juries led by their respective Jury Presidents, viewed and scored every entry...

Posted by: Creativepool Editorial
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Leaders

Royal Mail gets biblical this Christmas

Winter's silver lining is dawning on us once again, and brands are wasting no time getting in on the action, not least Royal Mail, who are arguably as vital a part of the UK Christmas season as lukewarm mulled wine and tangled lights. Every November...

Posted by: Creativepool Editorial
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Leaders

Fallout 4 launches a pioneering OOH campaign

Yesterday (November 10) Fallout 4 was released to its adoring public and my social life for the next fortnight took a tragic blow. Personally I'm only a few hours in thus far, but I can already quite say it offers everything the series' fans have...

Posted by: Benjamin Hiorns
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Leaders

Lord Alan Sugar at FOM15 On Advertising

Though he might be more famous as an icy television personality these days thanks to his annual appearance on BBC One's The Apprentice as a stereotypical curmudgeon doling out advice to an increasingly infuriating batch of guileless narcissists...

Posted by: Creativepool Editorial
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Leaders

Former DDB execs embrace gender equality at new consultancy

Karen See, the former Chief Communications Officer for DDB Group Asia Pacific, and Sharn Bedi, the former Managing Director for DDB Remedy Asia Pacific, have teamed up to launch an executive leadership consultancy set champion gender diversity and...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Laptop Chargers to Jimi Hendrix

Fuseproject - Zolt Fuseproject has developed the branding and industrial design of the new Zolt Laptop Charger Plus, which claims to be the smallest and lightest charger on the market. Zolt (a division of US electronics product developers Avogy)...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

The first VR musical instrument is backed by Abbey Road A virtual reality musical instrument has been developed that can potentially mimic thousands of instruments through a unique (and really rather clever) 3D sensor. The design of the boldly named...

Posted by: Creativepool Editorial
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Leaders

Linda Kaplan Thaler joins the Advertising Hall of Fame

Publicis New York chairman Linda Kaplan Thaler was recently inducted into the American Advertising Federation’s Hall of Fame, an immense honour recognizing her lifetime of award-winning work in the industry. As a Hall of Fame member, Linda,...

Posted by: Creativepool Editorial
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Leaders

Geometry Global launched a pop-up poppy shop for Remembrance Sunday

The UK’s biggest Armed Forces charity, The Royal British Legion (RBL), tapped into the new retail world with the launch of its first pop-up shops this week. The shops, created in collaboration with Geometry Global UK, were set up to boost...

Posted by: Creativepool Editorial
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Leaders

Abbey Road opens first official retail store

I'll probably never get to record an album at Abbey Road. It's been a dream of mine since the moment I first picked up a guitar almost two decades ago, but I've come to the sad conclusion that this particular dream shall remain unfulfilled. The same...

Posted by: Benjamin Hiorns
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Leaders

John Lewis puts away the big guns for Christmas

Last year, Sainsbury’s came under a lot of criticism for their World War II-inspired Christmas ad. Some agreed that it was a tear jerker, while others - in spite of the great attention to detail in terms of period costume accuracy and so on -...

Posted by: Ashley Morrison
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Industry

Earn £10,000 to Transform the World

Creativepool have joined forces with Alternative Genius Ltd, Europe’s largest creative crowd sourcing agency, to bring you the chance to earn £10,000 ... and transform the world into a better place. Alternative Genius. have been...

Posted by: Alternative Genius
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Leaders

Top 10 Hires of the Week

MEC MEC has promoted Marc Pearson to the newly created role of managing director of its Performance division, Jason Dormieux, the agency’s joint CEO announced today. His promotion reflects a doubling in size of MEC Performance across both its...

Posted by: Creativepool Editorial

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