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Leaders

Made in USA: How to grow a job market

Made, the Boulder, Colorado-based agency dedicated to creating and supporting US-based jobs has announced three new executive hires in the form of David Castellanos as copywriter, Mariela Rueda as art director, and Heather Barranco as strategist....

Posted by: Benjamin Hiorns
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Leaders

Hollywood stars lend their voices to Nature

TBWA Media Arts Lab recently launched a star-studded new campaign called “Nature Is Speaking” for Conservation International (CI), the nonprofit environmental organisation based in Arlington, Virginia. The bold and cinematic ads, which...

Posted by: Benjamin Hiorns
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Leaders

JWT London boosts its planning department with two new senior hires

JWT London recently announced its first new hires since Neil Godber was promoted to head of planning last month after Tracey Follows, executive partner and chief strategy officer, announced she would be leaving the agency at the end of this month....

Posted by: Benjamin Hiorns
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Leaders

Creative industries outline an ambitious vision and strategy for 2020

Businesses and Government cannot rest on their laurels if the UK shall maintain the position as a world leader for the creative industries. Launched at the Create UK event last wednesday, hosted by Facebook, attended by Vince Cable Secretary of State...

Posted by: Creativepool
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Workshop

Where's the glamour? They said there'd be glamour!

As the footer of this column will tell you, I’m a copywriter. And a blogger. I also dabble in journalism and podcasting. These are all quite enjoyable and satisfying things - at least from time-to-time - and I’m pretty lucky to do them...

Posted by: Magnus Shaw
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Leaders

Unlucky for some. How 2013 let me down.

For all its joys and thrills, fun and frolics, 2013 still managed to deposit a substantial quantity of manure into our desperate existence. So, as 2014 crashes unbidden into our lives, let us exorcise the demons which threatened to engulf us this...

Posted by: Magnus Shaw
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Features

Writer's "I quit" video goes viral

We’ve all had fantasies about various ways of quitting our jobs. In fact, some of you out there may even have turned freelance because you just couldn’t take the permanent life any more - either because of your boss or the work itself....

Posted by: Ashley Morrison
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Inspiration

30 Brilliant Creative Resumés

In today’s job market, recruiters are placing more emphasis on job seeker personalities depicted on social media profiles and creative resume enhancers than they are single sheet summary of their careers.The vehicles for the presentation of the...

Posted by: Creativepool
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Leaders

Spinnaker appointed as digital agency for iNTERTAIN

Following a four stage pitch process Spinnaker has been appointed by iNTERTAIN, one of the UK’s leading high street hospitality companies, operating 35 bars and comedy venues nationwide. Spinnaker will be originating and implementing a new...

Posted by: Steph Smith PR
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Features

Making assumptions. Is the creative recruitment process broken?

A friend of mine applied for a job last month. He's a talented creative professional with many years' experience in the advertising and media industries. Currently in demand as an independent consultant, he didn't apply out of necessity or...

Posted by: Magnus Shaw
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Workshop

A guide to handling unpaid invoices and refusenik clients.

Creativepoolers in the fortunate position of holding down a fulltime staff job will be familiar with the warm glow of the monthly payslip. Sure, you'd probably like the net total to be larger, but at least your earnings show up on a predictable...

Posted by: Magnus Shaw
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Leaders

Creative outsourcing. Welcome to the on/off creative department

Many creative agencies face a growing dilemma. And as usual the dilemma is about time management and profit. In the current economic scenario, running a creative business is getting tougher by the day. To stay competitive in the market, many agencies...

Posted by: Creativepool
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Leaders

Is creativity a dirty word to Government?

by Magnus Shaw As the coalition continues to press citizens to find jobs, while simultaneously conspiring to reduce the opportunities available, jobseekers face further indignity. In recent weeks I've heard many opinion formers and politicians...

Posted by: Creativepool
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Features

A freelance copywriter's letter to Santa.

by Magnus Shaw. Dear Santa, I'm not sure if you're aware, but Christmas is coming. Next week, apparently. With this in mind, I thought I'd better drop you a note to outline some of the stuff I'd like you to provide. I suggest you take the Harley...

Posted by: Creativepool
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Features

Do you love what you do?

by Ashley Morrison. And do you do what you love? OR do you now HATE what you USED TO love? If it's the latter, is that because it's now your job - and, because you do it day in, day out, it's taken all the love away? I put out this question out in...

Posted by: Creativepool
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Features

Simon Shaw - Exposure

What do you actually do? I am the Creative Director of exposure. We sometimes discuss amongst ourselves what it is a modern creative director does. At exposure my job falls into four main sections; idea architect, creative conductor, talent scout...

Posted by: Creativepool
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Features

5 minutes with... Roz & Nicola - Creative directors at Minx Creative

"Minx Creative is a full service creative studio. We create integrated campaigns and design for print, identity, branding, display and digital based projects.." What do you actually do? It’s a pretty packed day for us both each day in the...

Posted by: Creativepool
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Features

Spotlight - Colette Alexandros - Illustrator

- View Colette's Creativepool profile "Always carry your artwork with you. Whether it is a business card or even your artwork on your phone, as you never know who you might bump into." How long have you been a Freelancer for? 2 years. Describe...

Posted by: Creativepool
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Job Description - Broadcast Journalist

What is the work like? Broadcast journalists research and present news items for broadcast on radio, TV and online. Their job is to tell each story in a compelling way - combining the facts with the most apt sounds or pictures. Many journalists...

Posted by: Creativepool
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Workshop

How to... Keep your creative skills up to date

Written by Nathan Mayatt, Workstation - Specialist creative and digital recruiters since 1989. Keeping ahead of the game by making sure your skills are up-to-date is essential to protect yourself over the next couple of years. The market has become...

Posted by: Creativepool
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Features

Road to ruin. The resignation letter that should worry us all.

by Magnus Shaw. This week, the Chancellor of the Exchequer proposed a scheme whereby employees will be invited to give up some of their employment rights in exchange for company shares. You may think this is a tremendous idea or the most cynical...

Posted by: Creativepool
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Workshop

Opinions - The voice over artist

by John Fountain Successful voice-over talents often earn thousands in session fees and residuals, and more frequently than not, in less time than a half hour of work. Becoming a successful voice-over talent for television and radio commercials,...

Posted by: Creativepool
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Workshop

Opinions - Dead heat. Why The Exclusives is unfair on us all.

by Magnus Shaw Perhaps we shouldn't expect anything more from ITV2 - after all, this is the home of Celebrity Juice, Life On Murrs and The Only Way Is Essex. But while those shows may grate and irritate, they manage to avoid devaluing and...

Posted by: Creativepool
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Inspiration

Thanks but no thanks - the rejection letter from hell.

The Great Depression aside, there has rarely been a worse time to apply for a job. And yet for anyone leaving college or school, or simply attempting to recover from the cruelty of redundancy, it has never been more essential. So with high hopes and...

Posted by: Creativepool
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Inspiration

Don't be worthy. Don't be dull. Your folio is you.

Tony Cullingham is principal of the famous Watford Creative Advertising course at West Herts College. The course at Watford is legendary and considered to be one of the very best in the UK. If you're trying to break into the business it is said that...

Posted by: Creativepool
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Workshop

What does 2012 have in store for us?

In truth no one knows. Conversations we’ve had with many of our clients show that 2012 holds a certain unpredictability, which is making many a little nervous. There seem to be a lot of pitches around and enough work for everyone but with the...

Posted by: Creativepool

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