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Industry

The 2015 Annual Launch Party at Mother London

What a night! Celebrating the best creative work in the 2015 Annual at one of the coolest agency offices in London could not have gone better. It was great to see the interactions and connections built on Creativepool translate from digital to the...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Amazon Sources familiar with both companies have been suggesting this week that Amazon has shelled out between $50 and $70 million for a deal to secure Crytek's CryEngine game engine. The engine has been used to power the Far Cry and Crysis...

Posted by: Creativepool Editorial
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Leaders

Would you drink from a billboard?

Coke Zero teamed up with Ogilvy & Mather recently to develop the world's first drinkable billboard. The 26 by 36-foot, 23,000 pound billboard was built to celebrate the final four NCAA college basketball games in White River State Park in...

Posted by: Creativepool Editorial
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Leaders

Ogilvy & Zooppa clean up with IBM work

It was announced recently that Zooppa and Ogilvy took home a Gold award at the 2015 Internationalist Awards for Innovation in Media, which were held on March 26th at the legendary Times Square in New York. The award was for their combined work with...

Posted by: Creativepool Editorial
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Leaders

Hasta la vista. Meerkat.

Arnold “The Governator” Schwarzenegger has been making headlines in recent years with his decision to retire from politics to re-embark on the movie career with which he made his name. There's a new Terminator film on the horizon, which...

Posted by: Benjamin Hiorns
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Leaders

Hires of the Week

Havas Media Group Havas Media Group has announced the appointment of Damien Marchi as global head of content. This news follows the Group’s recent launch of the Global Music Data Alliance with Universal Music Group and its partnership with...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Modus Operandi The LA-based craft brewery, Golden Road Brewing, announced this week it has selected Modus Operandi as its Agency of Record. ModOp will lead Golden Road's strategic digital branding and creative efforts with the goal of accelerating...

Posted by: Creativepool Editorial
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Leaders

TBWA announce some big changes

TBWA\Worldwide president and CEO Troy Ruhanen, announced several key executive appointments among the global leadership team this week, in an effort to restructure around the strengths of the existing group. The move to a more focused versus...

Posted by: Creativepool Editorial
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Leaders

Fancy using Sonic the Hedgehog in your next ad campaign?

“Video games are the new cinema.” A common statement, especially in certain corners of the internet, and one that I don't necessarily disagree with. Irregardless of your stance on the gaming industry however, it cannot be denied that the...

Posted by: Benjamin Hiorns
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Leaders

What women in Digital think about Women in Digital

The campaign has grown from strength to strength, attracting the interest of females from various organisations including Just Eat, E-consultancy and Fallon. We met with these women to discuss the issues surrounding women in the digital industry. The...

Posted by: Digital Recruitment Company
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Leaders

Space brings home the bacon for Coral at CheltenHAM

Creative agency Space is putting bookmaker Coral in the winners’ enclosure with an extraordinary festival of micro-pig racing to coincide with the Cheltenham Festival that runs from 10 to 13 March. Coral’s CheltenHAM Festival will...

Posted by: Velvet PR
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Leaders

LIDA dreams up new technology ‘Boo!mark’ for April Foyles

On 1st April, digital and direct marketing agency, LIDA, teamed up with the iconic independent bookseller Foyles, and got involved with the April Fools’ Day action. Together they revealed “Boo!mark” - a new technology that monitors...

Posted by: Pumpkin
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Leaders

The Week In Advertising: Easter Special

Spar There's no doubt about it, Spar stores are very handy. In fact, where I live, they're the only shop open on Christmas Day. And here they come pitching their Easter offering, which interestingly seems to largely consist of booze. Not a chocolate...

Posted by: Magnus Shaw
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Inspiration

We don't think you're ready for this jelly...

Today, jelly London announced the opening of its brand new jelly Kitchen, right in the heart of Fitzrovia. The not-so-creatively named, jelly London Jelly Kitchen, was set to operate 24 hours a day, serving everything from jelly trifles, to jelly...

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Creative Branding: What's It Good For?

A brand is the visual, emotional, rational, and even cultural image that people associate with a product or with a company. Brands are more important at this period in time than any time in the past century. Brands bring together psychology and...

Posted by: Creativepool Editorial
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Leaders

Churchill: The Movie set for the big screen

Exciting news for Churchill the dog fans as it’s revealed he’ll star in his own film. Filming has already begun at a secret location in the UK This year, fans of Churchill the insurance hound will be able to see their nodding hero star...

Posted by: Creativepool
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M&C Saatchi give colour and humour to TfL fares

M&C Saatchi has created a vibrant and distinctive campaign for Transport for London (TfL), designed to equip customers with valuable fares and ticketing knowledge to help them get the most out of using the London transport network. Running across...

Posted by: Pumpkin
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Leaders

Game Marketing Awards announce finalists

The Game Marketing Awards (GMA) is the first and only US program to honour the top creative work produced by and for the video game marketing community. This week, it announced the finalists for its 10th annual program after receiving a record high...

Posted by: Creativepool Editorial
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Beagle Street release the Pounds

In a stunt not a million miles away from the KLF's infamous million pound burn-off (though far less aggressive), the online life insurance provider Beagle Street let loose 500 paper dogs in London yesterday (March 25), each made with £10 notes....

Posted by: Creativepool Editorial
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Leaders

A Day in the Life of a jelly Illustrator

Jo Bird loves scribbling and scrawling. She is best known for her intriguing wall murals, and has worked with the likes of Visa, Hyundai, Oxfam, French Connection, Chanel, Rankin, Sipsmith and Harrod’s. Jo recently produced some gorgeous...

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The 2015 Annual Winners

It was very difficult for our judges to select the best work from the amazing pool of talent which appeared on the Annual Shortlist. Our panel of judges reviewed work from the 14 different sections below, for which the Top 4 and People's Choice have...

Posted by: Creativepool
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Leaders

Account Wins of the Week

VCCP Nationwide has appointed VCCP as its lead advertising agency in a move to keep the momentum going behind the revamped brand building strategy launched last year. VCCP will take over lead duties on the £20 million account from 18 Feet and...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Archibald/Williams The full-service Australian agency Archibald/Williams has appointed Chris Yong as managing director, with 

Yong bringing over 13 years experience in Australia and the UK to the agency.

 Prior to joining A/W, Yong was...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi launch brand new agency

M&C Saatchi has announced it will be launching a brand new agency specialising in driving purchase conversion, with Michelle Whelan as managing director. The agency, which has yet to be named, will be opened in September, and will help brands better...

Posted by: Creativepool Editorial
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Leaders

Facebook F8 Announcements

Say what you like about Facebook, but Mark Zuckerber's social media monopoliser has (for better or worse) become an integral part of our shared cultural heritage in recent years. Who amongst you, the media-savvy Creativepool reader, could honestly...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising

THINK! - Drug Drive Paranoia No-one should underestimate the challenge of creating a decent public information film. Selling your audience tasty ice-cream is a walk in the park when compared with the task of changing people's lifestyle choices....

Posted by: Magnus Shaw
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Leaders

Grow your own designs (literally)

Whilst 3D printing has certainly expanded the horizons when it comes to personal design, one company has taken things a step further by designing a sustainable building material (essentially) from mushrooms. Mushroom Materials is a unique “Grow...

Posted by: Creativepool Editorial
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Leaders

King's Cross asks the public for a little help

The King's Cross area of central London is currently in the midst of an incredible redevelopment that is seeing the area known for heavy industrial use for over 150 years being transformed into a vibrant new city quarter with new homes, shopping,...

Posted by: Benjamin Hiorns
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Leaders

The Caledonian Sleeper service gets a luxurious makeover

The London-to-Scotland rail Caledonian Sleeper service that exists to carry Londoners and Scots back and forth in great comfort, is to be given a complete overhaul with new branding by Weber Shandwick and new train interior designs from Ian Smith...

Posted by: Creativepool Editorial
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Leaders

HS2 shoots ahead with Design Visions

Former Design Council chief executive David Kester has been working with top designers such as Thomas Heatherwick, Paul Priestman, Simon Sankarayya and Sophie Thomas to create a complete “Design Vision” for the planned £42.6 billion...

Posted by: Creativepool Editorial
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Leaders

How David Cameron proved the brilliance of a vintage strapline

David Cameron won't serve a third term as Prime Minister. We know because, he's just told us on the telly. Which is odd, as he hasn't yet won a second term. Many hope he doesn't. Anyway, there'll be plenty of time for political manoeuvring and...

Posted by: Magnus Shaw
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14 day celebration for creative, tech & converging industries

Digital Shoreditch Festival 2015 - register your Open House & get listed in The Source V4 now! Calling all studios, co-working spaces, venues, galleries, restaurants, maker spaces, cinemas, awesome meetup networks and more! Over 15,000 people from...

Posted by: Digital Shoreditch
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Industry

2015 Annual Launch Party

On 26th March, Creativepool will be hosting the Annual launch party at the cool offices of Mother London. We can’t wait for this exclusive gathering of the shortlisted companies and individuals, the panel of judges, and our sponsors where we'll...

Posted by: Creativepool
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Leaders

Ogilvy & Hogarth join forces

Yesterday, Ogilvy & Mather announced an exciting partnership with Hogarth Worldwide, their sister WPP company. H&O (Hogarth & Ogilvy) is a new company, a joint venture between the two power houses that brings the resources and technology of the...

Posted by: Creativepool Editorial

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