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Industry

See Annual 2021's best Agencies, Brands, Talent and Leaders of the Year!

The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...

Posted by: Creativepool Editorial
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Industry

Here's all the Gold Winners from Annual 2021!

Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...

Posted by: Creativepool Editorial
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Workshop

7 simple ways for freelancers to win big clients

It is a widely known fact that big clients do things differently. The largest organisations in the modern brandscape will have millions of dollars to spend in marketing budget, but they obviously won’t be keen on spending them all in a risky...

Posted by: Antonino Lupo
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Leaders

How to reach a more inclusive online customer experience

Good user experience isn't measured by how attractive a website or application can be. There are a number of elements at play when designing effective online UX, but most of them run through clarity of communication and accessibility. Following the...

Posted by: Creativepool Editorial
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Workshop

The Ultimate and Comprehensive Guide to Freelance Tax

In 2015, nearly 40% of the UK’s self-employed workforce did not file their taxes by the HMRC deadline. That accounts for over 890,000 freelancers in the UK, who all faced a £100 late fee. The mere thought of taxes is often nightmare fuel...

Posted by: Antonino Lupo
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Workshop

How to avoid being bullied by your client

You can hear horror stories from all over the industry, and unfortunately any agency leader can tell you that they are far too common. Clients leveraging their influence and the power of their wallets to have agencies submit to abusive behaviour,...

Posted by: Antonino Lupo
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Job Description: Executive Creative Director

The executive creative director (or ECD) is the head honcho as far as the creative team is concerned. The person behind the curtain engineering the creative identity of a company and facilitating the adoption of that identity throughout all media...

Posted by: Creativepool
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Job Description: Events Designer

Events always have been and always will be an incredibly important part of the creative industries and Events Designers are the ones working behind the scenes to bring events to life. If you’ve ever found yourself at an event where you were...

Posted by: Creativepool
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Job Description: Design Manager

A design manager is employed to lead numerous design-related tasks. These may include web design, product development, advertising or general creative roles. These individuals can be employed in construction, in graphic design firms, in the...

Posted by: Creativepool
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Job Description: Design Director

A Design director bridges the link between creative employees and management. A senior role for leaders with a proven track record of effective communication, innovation, and high-level design problem-solving, design directors ensure that all...

Posted by: Creativepool
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Features

Spend more on booze | Why the secret to growth is in employee wellbeing

There is an ubiquitous misconception in the business world which I like to call The Myth of Endless Growth. It is by no means a fully fledged philosophical theory or something I should ever take the credit for, but it is real about any business; the...

Posted by: Antonino Lupo
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Features

Why you should stop accepting free pitches right now

Just the other day I saw a freelance job ad looking for a freelancer who would rewrite 10 articles of 3,000 words each… at the price of $25. $25, for about 30,000 words. It is over half of a medium-sized novel - which are usually paid by...

Posted by: Antonino Lupo
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Workshop

Are you pricing your agency services the right way?

As businesses, agencies have the grave burden to make profit with which they can generate growth and help the team thrive. With that in mind, pricing your agency services is arguably the most difficult part of founding and running a successful...

Posted by: Antonino Lupo
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Inspiration

Everyone hates advertising, until they lose their Dog

Then they want to figure out the best way of stopping people in their tracks, taking notice, and finding Fido. The same is happening with brands with a focus, or increased interest in digital. Every brief asks creatives to think...

Posted by: Simon Manchipp
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Workshop

Stop caring about the job title - you should focus on the company

Have you ever seen a job ad for the perfect job role? I’m not talking about the role that makes you consider whether leaving your current position would be a good idea. I’m talking about the one that makes your eyes glimmer, and your...

Posted by: Antonino Lupo
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Leaders

How can we *truly* make a difference for the industry?

A chat with the authors of Sustainable Marketing, published by Bloomsbury Business Some time ago, we worked on a piece about greenwashing and the harm it can do to the industry on the short and longer term. Too many organisations are still making...

Posted by: Creativepool Editorial
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Leaders

Why big brands need design systems

It is now yesterday's news that the consumer experience has almost entirely shifted online as a result of a global pandemic. With such sudden change in behaviour, consumers have honed their taste in regards to interactive experiences, and they are...

Posted by: Creativepool Editorial
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Leaders

Business goals and purpose are not incompatible

The Covid-19 pandemic has seen a rise in popularity for brands who are more purpose-driven. The past year has shown us how important it is to have a purpose to which your customers can connect, one key message that can be described in one sentence...

Posted by: Creativepool Editorial
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Features

The role of Adland in the climate crisis

It’s a problem as old as advertising itself, much debated in the industry every time one dares unearth the topic: Adland sells stuff. As such, it is intrinsically in Adland’s nature to be utterly and completely unable to reach true...

Posted by: Antonino Lupo
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Job Description: Creative Team

The Creative Team in the advertising, digital or marketing sector is responsible for generating attention-grabbing ideas that will entice the consumer or target audience. Members of the team work together to develop conceptual campaigns designed to...

Posted by: Creativepool
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Features

What makes IAMS top dog in the pet food game? #BehindTheBrand

When it comes to pet food, there are arguably a handful of brands that sit at the top of the grand pantheon. Whiskers and Pedigree are perhaps the most immediately recognisable to even those who would never dream of letting a furry friend share their...

Posted by: Creativepool
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Industry

The past present and future glories of Shutterstock - #BehindTheBrand

Shutterstock is a name that has slowly but surely become almost as ubiquitous as Google and Wikipedia. The fact it's managed to do so in under 20 years is a testament to not only the flexibility of the platform, but the power of the brand. In our...

Posted by: Creativepool
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Features

Amplification through simplification - A guide to going in-house 

The rise of digital encouraged many brands to reconsider who implements each part of their marketing. The need for more content as part of a digital transformation has created an increased demand for in-house resources. But going in-house isn’t...

Posted by: Creativepool
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Job Description: Retoucher

The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...

Posted by: Creativepool
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Features

The benefits of the employee-owned business model

It was just at the beginning of March that BrandOpus announced its shift to the employee-owned trust model. I welcomed the news with much enthusiasm, if anything because I love everything those guys do and believe an employee-owned model can only...

Posted by: Antonino Lupo
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Job Description: Creative Director

Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. Job description,...

Posted by: Creativepool

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