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Displaying 397 - 432 of 668 results

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Leaders

Creative Opinions: The Wunderman/Possible Merger

Mergers are funny old things. More often than not, they're lambasted as job-eating, austerity driven moves that are more about branding than innovation, and result in work that lacks personality and clients feeling like they've been thrown from...

Posted by: Benjamin Hiorns
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Leaders

Visions in VR: Google experiments with VR advertising

VR is, currently, one of the few remaining new media refuges where advertising is largely non-existent. Up until this point, adland's relationship with VR has primarily been through sponsored activations, games and tailored 'experiences' that...

Posted by: Benjamin Hiorns
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Leaders

Adland shows off its true colours for Pride London

Adland has really got stuck in for Pride London this year. We've already covered the wonderful official “Love Happens Here” campaign by WCRS, but that was only the tip of the rainbow. Here, we've gathered a few of the more interesting...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Leo Burnett - McDonald's McDelivery McDonald's has handed its £77m global advertising account for the new McDelivery home-ordering service to Leo Burnett London after a pitch involving roster agencies. McDelivery has now begun testing in the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Jellyfish Diageo’s head of programmatic, Gawain Owen, is set to join independent digital agency Jellyfish as Digital Strategy Director on 1 August. With over 15 years of industry experience, Owen is widely recognised as a digital industry...

Posted by: Creativepool Editorial
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Leaders

How our office disco loo boosted business performance

A view from Mike Cullis... I’m a big believer that a workplace should both reflect and inspire the spirit of a business because it has such a fundamental impact on teams of people, quality of work and, ultimately, success and profitability. Soul...

Posted by: Persuasion Communications
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Leaders

5 ways to boost your content for foreign markets

Robert Gorby, VP of SMB Business at SDL, examines 5 simple ways in which marketers and advertisers can boost their localisation efforts without spending a fortune. You would have to have been living on a desert island or under a rock to have missed...

Posted by: Creativepool Editorial
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Leaders

Lack of accountability and investment blamed for NHS cyber attack

A “lack of accountability and investment” in cyber security measures has been blamed for the recent so-called 'Wannacry' virus that hit NHS IT systems in the UK last month in a report released today by the Chartered Institute for IT (BCS). The...

Posted by: Benjamin Hiorns
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Leaders

Sorrell responds to WPP hack

Sir Martin Sorrell has issued a memo calling upon WPP employees to help minimise disruption to client business after the ransomware attack yesterday. In the same memo, which you can read for yourselves in full below, he also assured everyone that...

Posted by: Creativepool Editorial
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Leaders

Publicis Groupe to focus their resources on AI platform Marcel

Publicis Groupe Chairman & CEO, Arthur Sadoun, has announced the next step of The Power of One, initiated in 2015 by Maurice Lévy, Chairman of the Supervisory Board of Publicis Groupe. After the acquisition of Sapient with its world-class...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Mediacom North MediaCom North, already one of the biggest billing agency outside London, is setting its sights even higher by creating a new board of directors for the group which now includes the recently acquired Code Computerlove (Code). Paul...

Posted by: Creativepool Editorial
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Leaders

General Election 2017: Adland Roundup

It's finally here. The 8th of June, 2017. Snap UK General Election Day. A day that will live in infamy. Probably. In all honesty, the vast majority of us are probably just glad we can finally draw a line under all of this divisive piffle tomorrow and...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

KHWS KHWS, the Brand Commerce agency, has appointed Gary Brooks as its Creative Director to strategically develop the agency’s proposition and support its ambitious growth targets. Brooks brings over 20 years of varied industry experience to...

Posted by: Creativepool Editorial
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Leaders

Geometry Global and Blippar buddy up to bring AR to the masses

Blippar has this morning announced a global partnership with shopper marketing agency Geometry Global, with the deal primarily aimed at helping GG clients better harness augmented reality applications. AR has long-promised to bridge the divide...

Posted by: Creativepool Editorial
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Leaders

Sadiq Khan on the hunt for London's first chief digital officer

Ever since Sadiq Khan was elected as the Mayor of London last year, he's appeared, to me at least, to be the one progressive spark in an otherwise almost oppressively right-wing and regressive current regime. He's not perfect, but he's certainly a...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Brand & Deliver Hayley Lawrence, Director of Events and member of the Board at integrated marketing agency Brand & Deliver, has been appointed to the role of Managing Director. Founder Ben Gallop will remain in the position of CEO, handing over...

Posted by: Creativepool Editorial
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Leaders

IKEA Employs Syrian Refugees in Monumental Social Sustainability Drive

The Swedish furniture giants at IKEA are developing workshops in Jordan employing Syrian refugees and local people, with the eventual aim of helping to integrate refugees into the economy and create jobs in the country. The initiative is part of a...

Posted by: Benjamin Hiorns
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Leaders

Creative Opinions: The Snap UK General Election

When Theresa May announced yesterday morning (18 April, 2017) that it was her intention to hold a snap general election in the UK on June 8 (a move that was since validated earlier today by a vote of 522 to 13), the UK media did what it always does....

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Publicis - Fairy Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop...

Posted by: Creativepool Editorial
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Workshop

Our Biggest Build to Date: Behind the Scenes of Amy.com

12 months, 79 spreadsheets, 85.6GB worth of page designs, 90 design templates, 682.75 hours of coding, 137 Google Hangouts and four flights across 34,000 kilometers later and Amys.com was born. Find out how we did it here. This post reflects on our...

Posted by: Superrb
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Leaders

Top 10 Hires of the Week

AKQA Italy Umberto Basso has been appointed as Managing Director of AKQA in Italy. Prior to this role, Umberto was Head of Emerging Technology at AKQA, and will now report into Matthew Bain, International Managing Director. Umberto will oversee AKQA...

Posted by: Creativepool Editorial
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Leaders

The UK Busts the Gender Pay Gap Wide Open

Thousands of employers will publish their gender pay gap figures for the first time from today (April 6), helping break the glass ceiling and create a more modern workforce. The UK is one of the first countries in the world to require gender pay gap...

Posted by: Creativepool Editorial
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Leaders

Adland comes out in support of Equal Pay Day

Equal Pay Day (April 4) is a movement dedicated to showing how much further into the year a woman, on average, must work to earn what her male counterpart earned the previous year. The day, originated by the National Committee on Pay Equality (NCPE)...

Posted by: Benjamin Hiorns
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Leaders

Robots Will NOT Steal UK Jobs. They Could Create More

Despite ongoing fears and speculation that robots could steal British jobs, new data reveals that the majority of industry professionals (63.3%) have never witnessed job losses as a result of the introduction of robots or automated processes....

Posted by: Creativepool Editorial
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Leaders

In Discussion with AKQA: Creativepool’s Agency of the Year

Imagination, technology, art, and science fuse together at the heart of the international agency, AKQA. Founded 22 years ago in London by Ajaz Ahmed, the agency has seen significant growth in this time, boasting over 2,000 global employees and 21...

Posted by: Creativepool
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Leaders

UK Gaming Industry considers mass exodus after Brexit

Whilst Teresa May attempts to frantically backpedal expectation and one half of the UK prepares to devour the other half in a divisive move of unprecedented (at least in terms of sheer scale) madness, the video game industry in the UK is quietly...

Posted by: Benjamin Hiorns
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Leaders

Top Stories from SXSW 2017

The Infinity installation that immerses visitors in patterns of light Light projected into a mirrored room created seemingly infinite patterns in a remarkable installation by the Turkish artist Refik Anadol at this year's SXSW festival. For the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

DUKE - Foxy Bingo and Casino Foxy Bingo and Casino recently launched a series of six tongue-in-cheek ads for its new above-the-line (ATL) campaign. Created by London based creative agency DUKE, the first ad, “Dance Moves,” premiered last...

Posted by: Creativepool Editorial

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