Displaying 217 - 252 of 973 results
We, humans, are visual creatures and tend to be attracted to "nice things". That is a well known fact and can be noticed in almost every part of our lives, no matter if it is cars, furniture or even a nice bottle of wine. We react to nice design and...
Posted by: Božo Kaurić
The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...
Posted by: Creativepool Editorial
There is only one shot left to wrap up today’s shooting session. You liaise with the lighting department, the cinematographer and camera operators, you inform the actors and the whole crew is ready to shoot. You talk to the assistant director...
Posted by: Antonino Lupo
We rarely do feature musicians around these parts, but there are so many incredible composers and sound artists in the community and we are thrilled every time we find some new talent here and there. Brice Cagan is everything our editor will never...
Posted by: Creativepool Editorial
You are a creative young receptionist working for a small advertising agency. And you have a dream. Ever since you were little you’ve had an ardent passion for creativity. You remember playing with your mother with cardboard and colours,...
Posted by: Antonino Lupo
I'm yet to find someone who hasn't worked in retail at least once. Which means we all know the issues and problems of retail experiences, especially in the most recent of times. Retail is an old industry. We can arguably all agree with that. Stuck...
Posted by: Antonino Lupo
Taking inspiration from the abstract, the surreal, the bold, the colourful and the iconic, this collection of the best illustrators around should provide some much-needed inspiration for those of you struggling with self-isolation. Who are the top...
Posted by: Benjamin Hiorns
From directing skeleton crews in the middle of Sierra Leone's jungles to creating abstract visuals for fashion shows, over the last decade Chris Light has spent making films, he’s had a lot of fun. As part of the film production company...
Posted by: Creativepool Editorial
In almost all areas of the economy the middle ground is on the decline. In grocery, powerhouses Sainsbury’s, Morrisons and Asda have been assailed by discounters Aldi and Lidl. In fashion, social media is rendering luxury labels more...
Posted by: Creativepool Editorial
Dreams are funny old things. You’re playing for Scotland and you’ve just scored the winning goal in the dying minutes of the World Cup final - a clear giveaway this is a dream - the referee’s blown the whistle… and you...
Posted by: Ant O'Neill
In my professional life, colour has, of course, played a key part in my work, whether it be graphic design (for professional services, education or publishing); photography; or fine art - colour rules. So, if colour is personal - and it is - how can...
Posted by: Alan
It’s rare to find someone in the creative industries who will “tell it like it is” without sounding like an entitled brat but Paulo Pimentel is one of the few ‘white, middle-aged male executives’ who admits he is...
Posted by: Benjamin Hiorns
Grant Hunter was recently promoted to Global Executive Creative Director for iris Worldwide and has been working for the agency from his base in London for 15 years now. A man with creativity in his bones, Grant is an incredibly insightful...
Posted by: Creativepool Editorial
New research has revealed that the UK’s creative/media industry isn’t as forward-thinking and diverse as it might like to think it is: In fact, 59% of employees and leaders wouldn’t call the industry ‘progressive’ at...
Posted by: Benjamin Hiorns
Don’t try to understand what’s going on in Zakri Williams’ surreal sketches, says the freelance illustrator. Just enjoy the complexities of the drawings, which he creates with fine-liners, ballpoint pens, pencils and...
Posted by: Creativepool Editorial
It's the scariest day of the year and there's no getting away from the fact that Halloween offers another opportunity for brands to buy into the celebration with spookily-themed products and marketing. Beyond big boxes of orange pumpkins on show at...
Posted by: Creativepool Editorial
Do industry awards just prey on pride? You don’t remember entering. You barely even remember the piece of work that’s been nominated. And you’ve certainly never heard of the Copywriting Republic Annual Presentation who are behind...
Posted by: Ant O'Neill
'The blinking white guy' is a meme used to express incredulity when responding to social media posts, usually published on Twitter. The gif has become the go-to response for internet users to show they simply cannot believe something and is instantly...
Posted by: Creativepool Editorial
From Cristiano Ronaldo’s own fashion line CR7 to David Beckham’s now iconic partnership with Calvin Klein, athletes have long occupied a central position in the cultural zeitgeist. The combination of athletic prowess and celebrity status...
Posted by: Brandpie
ABM writing is nice work if you can get it. And you can. For an industry where clear language is meant to be currency, the world of copywriting doesn’t half love those acronyms. B2B or B2C? What’s the expected ROMI? How are you...
Posted by: Ant O'Neill
That’s a big question, but two recent exhibition visits have led me to ponder, and think about the essential Duchamp revelation that if you put a urinal in an art gallery, it becomes, art. The Stanley Kubrick exhibition at The Design Museum...
Posted by: JSR Agency
You there. Yes, I’m talking to you - the creative with an eye for disruptive advertising. You want to take a leaf out of Fleabag’s book and speak directly to your audience, right? In fairness, this whole ‘breaking the fourth...
Posted by: Google
The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...
Posted by: Creativepool Editorial
Letting creativity reign in the workplace is key to establishing an engaged and innovative workforce, and it’s an even more important behaviour that needs to thrive in the creative industry. The challenge for companies is to figure out how they...
Posted by: Creativepool Editorial
To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9 and Envy Advertising recently created a powerful promo called Full Circle. The ad is centred around the first black female astronaut, Mae Jemison, and promotes The John...
Posted by: Creativepool Editorial
UK bookmaker Paddy Power has unveiled the designs of its first football club shirt sponsorship - for Huddersfield Town FC - with its name presented in an oversized sash. In what the brand is calling a “modern twist” on traditional shirt...
Posted by: Creativepool Editorial
D&AD announced the latest winners of its annual student competition New Blood Awards, whcih represent the best emerging young talent from around the globe, at a ceremony in London last night. Take on the Future was the overarching theme for 2019,...
Posted by: Creativepool Editorial
While illustrator Pete Ellis jokes he grew up in London’s Thornton Heath long before Glastonbury headliner Stormzy arrived in the area, the rapper wouldn’t look out of place in one of Ellis’ art pieces. His portfolio is awash with...
Posted by: Creativepool Editorial
Tenacity One of the main reasons people tend to ‘fail’ at new business is they give up all too easily. It may be very ‘un-British’ to keep on at people and sell things, but if that is the job you must do, do it with skill and...
Posted by: David Alexander
Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...
Posted by: Julian Boulding
Asked what inspires his black and white hand-drawn pieces created with ink pens, illustrator Cosmo Mulford (below) says his style is influenced by comic books and Japanese art. English illustrator and author Aubrey Beardsley and Czech painter and...
Posted by: Creativepool Editorial
Big data is everywhere. Everywhere we go, companies capture our details, learn how we choose, what we purchase and when we walk away. This flood of information creates vast oceans of data, requiring behemoth computers to filter, analyse and refine it...
Posted by: ifour
After speaking at the Brand Film Festival in London recently, I decided to share my approach when using video in a campaign with a cause (capital ‘C’, or otherwise). Film can be an incredibly powerful way of amplifying your brand purpose,...
Posted by: Creativepool Editorial
New York-based creative agency Gretel has created a new look for Nike’s customisation service, formerly known as NIKEiD, now named Nike By You. The service gives consumers and Nike heads the chance to co-create their own sportswear with the...
Posted by: Creativepool Editorial
UK reatailer Waitrose has issued an apology after receiving customer complaints about a trio of chocolate ducklings being sold in its stores. The set of ducks included three types of chocolate that were labelled as crispy, fluffy and ugly, with the...
Posted by: Creativepool Editorial
US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief. It's an approach that helps the company to deliver meaningful...
Posted by: Creativepool Editorial