Leaders
James Beveridge, MD and co-founder of creative technology company Pebble Studios, talks about how the industry can move on from using virtual reality (VR) for tech’s sake in this Connect London video.
He suggests that instead of trying to...
Posted by: Creativepool Editorial
Leaders
We've moved from having little to no concern about our personal privacy to a state of questioning everything when it comes to submitting our details to corporations and platforms.
Facebook data breaches and the vulnerability of its systems to...
Posted by: Creativepool Editorial
Leaders
China is booming. The growing economy, advanced technology and investment from outside the country mean content consumption is on the up and the opportunities for brands is endless.
At Creativepool’s Connect: London festival, digital creative...
Posted by: Creativepool Editorial
Leaders
Images in advertising have a bigger impact on our emotions than we may realise. But when brands set a brief for a photographer to make something look ‘premium’ or ‘powerful’, how is that achieved?
Chris Christodolou, CEO at...
Posted by: Creativepool Editorial
Inspiration
What does the future look like? Change is happening at a faster rate than ever before and we've become one global community meaning we witness even more evolving consumer habits.
At Connect: London, Hollie Lubbock, interactive design lead at Fjord,...
Posted by: Creativepool Editorial
Leaders
Content which engages the right consumers rather than attracting an endless stream of clicks from irrelevant customers is what brands should be aiming for.
A panel at Creativepool’s Connect: London festival agreed that it is better for content...
Posted by: Creativepool Editorial
Leaders
There are unlimited opportunities for creatives and companies when it comes to working with blockchain technology, including a fairer and more reliable way of proving facts.
Simon Gill, chief experience officer at global digital agency Isobar, said...
Posted by: Creativepool Editorial
Leaders
Twitter has rolled-out various functions to reduce the amount of abuse, harassment and unwanted engagement on its platform in the past few years.
They have included allowing users to block certain words from replies to their tweets as well as...
Posted by: Creativepool Editorial
Industry
Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative.
The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...
Posted by: Ryan Watson
Leaders
The head of social at one of the world’s largest cereal brands believes advertising agencies are under increasing pressure from a new generation of social influencers.
Joseph Harper, who looks after social campaigns in the UK & Ireland at the...
Posted by: Creativepool Editorial
Leaders
Of the 50% of brands that have attempted to work with artificial intelligence (AI), only 4% have succeeded according to a creative technology team at London-based agency AnalogFolk.
Simon Richings, ECD, and Miguel Alvarez, director of technology,...
Posted by: Creativepool Editorial