Displaying 1 - 36 of 433 results
Something extraordinary has happened to me. Not a new brand of tea bag I rather like, but something properly extraordinary. As you'll know, almost a week ago, armed men stormed the offices of the French magazine Charlie Hebdo; shooting and killing...
Posted by: Magnus Shaw
Iris London has worked with Samsung Electronics UK to launch an impactful campaign supporting the brand’s announcement that they are joining forces with Skateboard GB, the governing body for skateboarding in the UK. The partnership will form a...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I oversee creative output across the agency for our 20 clients and for a group of roughly 65 talented, brilliant, fascinating people. This group represents design, art direction,...
Posted by: Creativepool Editorial
How did you get into the industry? A combination of both luck and being in the right place at the right time! Having taught myself HTML and a bit of Photoshop 4 (plus the fact I could draw/illustrate which came in handy - I think that was the...
Posted by: Creativepool Editorial
How did you get into the industry? Having studied at Bournemouth I always enjoyed being surrounded by creative talent. I never wanted to be a designer but was fascinated by the way people used things, and what made them choose one brand over...
Posted by: Creativepool Editorial
Mark Brown has been creating motion graphics and 2D animations for over a decade and, as he tells it, it’s basically all he’s ever wanted to do. A comic artist with an artistic background, Mark is a unique animator with an eye for the...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed over summer, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? It isn't the...
Posted by: Creativepool Editorial
Running a design studio is no mean task. As motivated as you or your team may be, there will be challenges and there will be obstacles that require your full set of skills. Add to that the fact that, as founder and CEO of CSD Charlie Smith so...
Posted by: Creativepool Editorial
It is quite universally recognised and understood that siloed approaches are more harmful than not. On top of that, you may be the greatest architect of them all, knowing all about your theory and with a perfect understanding of the craft - but if...
Posted by: Creativepool Editorial
You're reading this sentence on a screen. No matter how big or small, that screen is with you for most of your day and keeps you connected at all times. Technology has changed the way we all create and experience creativity, but it is also important...
Posted by: Creativepool Editorial
Creativepool worked in collaboration with friends from Brightmove Media, production support by Ground Control and music by Tin Drum Music for the second series of The Black Cab Interviews in London. In the back of a signature London black cab,...
Posted by: Creativepool
Though Newcastle Brown Ale, the Heineken-owned British beer brand that is surprisingly popular across the pond, lack the finances to buy a national TV ad during the 2015 Super Bowl, they have struck upon an ingenious way in which to buy regional TV...
Posted by: Creativepool Editorial
By now you will almost certainly have seen the front cover of today's landmark edition of Charlie Hebdo. Indeed, it might even be your Facebook profile picture by this point. But whilst the image in question might seem a little tame given the events...
Posted by: Benjamin Hiorns
For the second year running the top distinction at the annual Facebook Studio Awards has gone to an advertising agency and brand combination, who used the social media platform as a base from which to launch a successful campaign. This year the...
Posted by: Benjamin Hiorns
"A new agency 28 years young. Brass is a new breed of marketing communications agency. Using new insight, ideas and technology, we help clients succeed in a world of constant change." What do you actually do? Work on strategy and creative delivery...
Posted by: Creativepool
When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....
Posted by: Antonino Lupo
Peanuts! A children’s comic strip, with the coolest dog in the world, reaching more than 350 million people in 75 countries. But a comic strip way ahead of it’s time, addressing modern day neuroses such as anxiety, loneliness and...
Posted by: Stephen ONeill
Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...
Posted by: Creativepool Editorial
Back in April, the V&A Museum launched a campaign created by adam&eveDDB to champion the belief that creativity is what makes us human. The campaign promoted the V&A’s permanent collection and encouraged the public to explore the abundance of...
Posted by: Creativepool Editorial
Wunderman Thompson has partnered with the RHS, the UK’s largest gardening charity, to launch a new brand strategy and accompanying integrated campaign, showing how the RHS can help all gardeners to “speak plant.” The RHS boasts...
Posted by: Creativepool Editorial
Partner at branding agency Nomad Terry Stephens certainly isn't short of great stories, starting with his own. Used to wearing many hats in any given day, and with over 20 years of experience and contacts under his belt, Terry has learned to make...
Posted by: Creativepool Editorial
RKCR/Y&R RKCR/Y&R has strengthened its management team further by appointing Priya Patel as Managing Director. Patel, who was previously Managing Partner at RKCR/Y&R, will continue to run a portfolio of client business, oversee the agency operations...
Posted by: Creativepool Editorial
Grey London Grey London announced two important promotions this week. Wayne Brown, currently MD of GreyPOSSIBLE, has been appointed to the new role of COO, while Matt Tanter, currently head of planning, has been promoted to CSO. They will report to...
Posted by: Creativepool Editorial
It's rare indeed for an agency to limit itself to one specific area of the market, and rarer still for it to do so of its own accord from the get-go, but that's exactly what Ben Hampshire, former Managing Director of The Mill LA, has decided to do...
Posted by: Creativepool Editorial
VML VML has announced the promotion of Chris Wood to Executive Director of Europe, and Amanda Farmer to Managing Director of London, as the agency expands its global operations. Wood, has led VML's London office for the past five years in his role...
Posted by: Creativepool Editorial
In partnership with our friends at Uber and SUITCASE Magazine, we are launching #BackseatArt across six UK cities to showcase local artists. This week, cars in London, Manchester, Leeds, Sheffield, Birmingham and Newcastle will contain limited...
Posted by: Creativepool
Carlsberg is launching a new global brand campaign - Do the best things begin with curiosity? Probably - championing that all progress in the world starts with a spark of curiosity. The new campaign from Fold7 follows consumer research that...
Posted by: Creativepool Editorial
Snickers has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. Helping football fans steer clear of embarrassing ‘own goals’, it’s a through the line campaign featuring TVC, OOH, Paid...
Posted by: Creativepool Editorial
How we package our goods and services is more important than you might think. The packaging, aside from serving the practical purpose of protecting the goods inside, is the first opportunity we have to get an idea of the brand. It’s an...
Posted by: Benjamin Hiorns
In a city where the Underground map is as iconic as Big Ben, any change to the transport network is bound to raise eyebrows. The recent rebranding of the London Overground’s ‘Orange Line’ is no exception. As the old familiar orange...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? In one word: Hectic! I’m the Managing Director for Majar Group - a talent solutions business in the creative, digital, and tech space, formed from the merger of Major Players...
Posted by: Creativepool Editorial
How did you get into the industry? I never planned to go into copywriting, but I did a few internships in the writing and creative space through university, then after I graduated with a degree in English, I was a bit unsure of what was...
Posted by: Creativepool Editorial
Colour is a subjective thing. For one thing, we have no earthly way of knowing if what I perceive as red looks anything like what you perceive as red (not really, anyway) and then there’s the emotions we inexorably tie to certain colours; green...
Posted by: Benjamin Hiorns
Colgate, the world’s most used oral care brand, has launched its new brand system to transform dental hygiene for children and parents. Thanks to an integrated approach by brand acceleration agency bluemarlin, Colgate is now ready to revitalise...
Posted by: Creativepool Editorial
How did you get into the industry? An opportunity came up when we were hired by an agency to tackle a challenge deemed impossible by a competitor. The task was to execute an Augmented Reality for Web campaign (without the need to download an...
Posted by: Creativepool Editorial
The festive season has always been a pretty important time for ad land. Given the capitalist nightmare it all became around the middle of the 20th century, it’s only natural that advertisers would take advantage of the rampant commercialism at...
Posted by: Benjamin Hiorns