Displaying 7777 - 7812 of 8681 results
Renowned media company Martini announced yesterday that they ended the 4th quarter of 2013 with almost 40% of their overall revenue driven by premium programmatic brand advertising. They expect this growth to continue throughout 2014 to over 50%, and...
Posted by: Benjamin Hiorns
Coca-Cola has teamed up with global McCann Erickson World Group advertising agency and esteemed director Anurag Kashyap to launch a new campaign in India that seeks to give a refreshing twist to the brand image in the region. The 'Choti ho ya badi,...
Posted by: Benjamin Hiorns
On the whole, we don't tend to turn to The Sun for medical advice. Insensitive headlines about torpedoed foreign ships and prurient trivia about the borderline famous - yes, absolutely. But practical guidance on cancer prevention? Not quite so...
Posted by: Magnus Shaw
Richards/Lerma, a creative agency based in Dallas, Texas, have recently been selected as the creative agency by Mexican themed fast-food restaurant Pizza Patron. This new relationship will see the agency undertaking all traditional, digital and...
Posted by: Benjamin Hiorns
Contrary to popular urban myth, I am not a member of the Apostrophe Protection Society. Yes, I did write a blog about Waterstone’s and the decision from their powers that be to get rid of the apostrophe in 2012. My blog did, incidentally,...
Posted by: Ashley Morrison
With our growing decency on smart phones to check everything from our emails and breaking news to the progress we're making with our exercise routines, it seems almost natural that we should also be using our smart phones to check in on our loved...
Posted by: Benjamin Hiorns
The cheerful, hirsute face of the frozen food kingpins brand since 1967 has been relegated to a 'bit-part' in his namesake's reported £16 million revamp of their world famous fish finger brand. The captain is to be replaced by a young family, in...
Posted by: Benjamin Hiorns
What's the story behind you joining WCRS? Ross Neil and I got our break at HHCL in the last days of a truly great and innovative agency. A collection of original people who didn't quite fit in elsewhere in the industry. We’ve always been...
Posted by: House 337
Smartify Inc, the creators of the revolutionary digital marketing analytics platform that shares its name, revealed yesterday that they were to be program sponsors at eTail West, the leading online retail conference for marketing and e-commerce...
Posted by: Benjamin Hiorns
Mobile advertising specialists Millennial Media were recently hired by outdoor clothing and equipment retailers The North Face to help them shift their marketing campaigns away from traditional channels and focus on a more digital approach, focusing...
Posted by: Benjamin Hiorns
'Merry Christmas' - that's how it began. On 3 December 1992, Neil Papworth from Sema Group, used his PC to send this written seasonal greeting to the phone of a Vodaphone executive. By 2010, 6.1 trillion SMS text messages were sent annually. That is...
Posted by: Magnus Shaw
Maxus Partnerships have recently announced a new campaign, known as 'Curry Inspiration' for the Indian food brand Patak's. The brand (which is owned by Associated british Foods), will launch a six figure campaign, running across TV, print, digital,...
Posted by: Benjamin Hiorns
Yesterday, Lipton (one of the most popular tea brands in the world by a country mile) revealed the launch plans for its global “Be More Tea” campaign, a campaign created and produced by the London based 'adam&eveDDB'. The campaign aims to...
Posted by: Benjamin Hiorns
Ogilvy & Mather Worldwide have significant cause for celebration as they were recently names the global creative agency for legendary luxury jewellery retailer 'Tiffany & Co.' after a search the brand has been undertaking since last October. Ogilvy &...
Posted by: Benjamin Hiorns
Continuing on a recent acquisition trail which has seen the multinational advertising and PR company acquiring 'Synergize' (which is now part of 'Saatchi & Saatchi') and 'AML' (now part of 'ZenithOptimedia'), Publicis Groupe has further boosted its...
Posted by: Benjamin Hiorns
VCCP Partnership has been awarded the Internet Advertising Bureau’s (IAB) Creative Showcase Grand Prix to become Agency of the Year. The agency scooped the award after receiving the most honours for outstanding digital campaigns throughout...
Posted by: VCCP
Working in partnership with the Ad Council, Maddie's Fund and The Humane Society of the United States, the Chicago branch of global advertising agency network Draftfcb, have recently unveiled a new campaign promoting pet adoption. The pro-bono...
Posted by: Benjamin Hiorns
Soho based advertising agency The Red Brick Road, will unveil an eight-week, televised campaign for flagship digestif liqueur and global brand Jagermeister next week, during the friendly football match between England and Denmark on ITV1 on the 5th...
Posted by: Benjamin Hiorns
So yeah, the Brits happened. David Bowie cleaned up, blah blah blah. Oooh, yes, there was that controversial bit at the end of his speech about Scottish independence. But the fact that that was the most newsworthy aspect of the night doesn’t...
Posted by: Ashley Morrison
In a bold move earlier today that they feel will lead to significant increases in digital marketing solutions space in India, the 'DDB Mundra' group announced today that it had acquired the digital marketing firm '22feet'. The firm is renowned in the...
Posted by: Benjamin Hiorns
Heralding from the age of creative recruitment, where leads and sales were championed through the art of face to face meetings, the closing phone calls and the golden age old rolodex of contacts, ok, I’m not that old, to embrace the wonders or...
Posted by: Neale@CP Ricotti
Earlier today it was announced that Intuit QuickBooks were the deserved winners of the inaugural 'Tech Marketing 360 Campaign of the Year' award. The event is the only one of its kind, dedicating its honours specifically to technology marketers. It...
Posted by: Benjamin Hiorns
You may not have noticed, but they held the Brit Awards last night. You may not have noticed because the TV coverage attracted fewer viewers than any Brits this century. Whether this is a failure of broadcasting, marketing or pop music will remain a...
Posted by: Magnus Shaw
Whilst $19 billion (around £11.4 billion) might seem like an excessive price to pay for what is essentially a no-frills messaging app, WhatsApp has had a monumentally successful 12 months, completely eclipsing traditional SMS text messaging in...
Posted by: Benjamin Hiorns
Firing a client is an unusual notion - counterintuitive even. Business norms suggest an enterprise will always welcome the presence of as many paying customers as possible. So why would anyone ever sack a client? Actually, although it would be a...
Posted by: Magnus Shaw
Not on the High Street has appointed WCRS as its new creative agency after a five-way creative pitch. WCRS will be responsible for creating a new brand platform that will be marketed across all marketing channels as Notonthehighstreet seeks to build...
Posted by: House 337
Leo Burnett Worldwide recently celebrated its fifth year in six as the top creative network in the annual Gunn Report's 'All Gunns Blazing' category. The report outlines the best and most innovative creative agencies in the world, distilling the...
Posted by: Benjamin Hiorns
Big news this week! Creativepool has been selected by UKTI (United Kingdom Trade and Investment) to be a part of the UK Demo Day at SXSW! UKTI scoured the UK to bring you the best of British Technology and they found us to be exactly what they were...
Posted by: Creativepool
Glint - The Visual Agency were recently commissioned by Nokia to shoot images for their interactive #iSpy campaign. The campaign, promoting Nokia's groundbreaking Lumia 1020 smart phone, ran concurrently across Nokia's global Twitter feed and Ocean...
Posted by: Glint - The Visual Agency
A new campaign launched today by VisitBritain hopes to make Britain a more enticing prospect for vacationers from all over the world. The £2.5 million, extravagantly titled 'Sounds of Great Britain' campaign is headlined by an advertisement...
Posted by: Benjamin Hiorns
I remember when all this were fields. And young people had respect for their elders. And dash it all, people spoke English PROPERLY in my day! Yes, I’m sure we’ve all heard the same old rant - if not from grandparents then from the old...
Posted by: Ashley Morrison
Tomorrow is Valentine's Day. Depending on your point of view, this is the point in the year when you make a special effort to show your affection and appreciation for the significant person in your life; or a cynical exercise in consumerism, carried...
Posted by: Magnus Shaw
WorldPay, the established global leader in payment processing, has appointed global marketing and technology agency DigitasLBi as its lead global strategic digital agency. The appointment follows a five-way competitive pitch. DigitasLBi will now...
Posted by: Digitas
The SYZYGY Group (a digital communication and marketing network based in Frankfurt) made a big move for the big leagues earlier this week when they significantly upped their investment (from a 26% share to a major 70% share) in the Warsaw-based,...
Posted by: Benjamin Hiorns
We sat down with the Creative Director of I Heart Studios, Martin Winslade yesterday to talk about their most recent takeover of the Shoreditch Art Wall. The creative for Underated went live yesterday so head to Shoreditch and see it in the flesh....
Posted by: I Heart Studios
Font design has never been so competitive, so technically advanced, so multi-platformed. These days just about anything can be formed into an eye catching font, aesthetically enticing enough to be snapped up by graphic designers, all you need is...
Posted by: Jessica Hazel