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Leaders

Cannes Lions 2016: Lions Health Weekend Roundup

The 63rd Cannes Lions International Festival of Creativity officially threw open the doors of the Palais des Festivals on Saturday (June 18), delivering its largest ever content programme, alongside some exciting new initiatives for attendees. Lions...

Posted by: Creativepool Editorial
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Leaders

Shakira named as Guest Juror for new Lions Health competition

Lions Health, the Festival and Awards that celebrates life-changing creativity in healthcare communications, and UNICEF, have launched the 2016 Young Lions Health Award, and have named Colombian pop star Shakira as one of its special guest judges!...

Posted by: Creativepool Editorial
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Leaders

Saatchi & Saatchi, Langland and CAHG sweep the Best of Health Show

Saatchi & Saatchi Sydney had a great run at the 2015 Best of Health Show, which was held this Tuesday (November 24) at the Café de Paris in central London. In this, the 20th year of the awards, which celebrate healthcare advertising, the guests...

Posted by: Creativepool Editorial
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Leaders

'Mythbusting' what you know about work health and safety

Later today, a campaign will be launched in London at the House of Commons to attempt to cull the number of deaths related to occupational cancer. The campaign, organised by the Institution of Occupational Safety and Health (the IOSH), which is the...

Posted by: Benjamin Hiorns
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Leaders

It's political correctness gone mental

So, tell me honestly, does that title offend you? It's a serious question - I put it there deliberately. The reason being that, last week, Asda paid £25,000 to mental health charity Mind for advertising what was deemed to be a completely...

Posted by: Ashley Morrison
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Workshop

How to Enhance Brand Awareness with Digital Marketing

Did you know that 46% of consumers in the US only buy from businesses they can trust? Only after they do research and read reviews to get familiar with the company do they consider buying. The first step in all this is finding out about your brand....

Posted by: Alina Tytarenko
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Leaders

ghd launches 15th annual Pink campaign for breast cancer awareness

Styling brand ghd has launched its 15th annual Pink campaign through creative agency Southpaw in partnership with a host of worldwide charity partners. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years...

Posted by: Creativepool Editorial
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Leaders

Cannes kicks off with big Lions Health wins including first Grand Prix

Launched in 2014, the Health & Wellness and Pharma Lions celebrate creativity across pharma and healthcare communications, aimed at healthcare professionals, patients and consumers. The Health & Wellness Lions celebrate creativity for personal...

Posted by: Creativepool Editorial
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Inspiration

Good-Looking: Analysing health food's honest aesthetic

With the exception of Christmas - because it obviously doesn’t count - the post-processed hangover sweats of the past few decades have kicked in and they’ve got us skulking to the nearest raw bar to grab ourselves something cold-pressed....

Posted by: Sophie Summers
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Leaders

Creative Breakdown: Johnny Kelly's five beautiful Apple Health films

Johnny Kelly, a director and animator working for Nexus Productions, has created five beautiful films for Apple Health promoting Apple’s new app released this September. Each film highlights a different aspect of health; eating, sleeping,...

Posted by: Creativepool Editorial
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Leaders

Cheil London and wethepeople London launch Cheil Health

Cheil London has today announced the official launch of Cheil Health, a joint venture with the specialist healthcare agency wethepeople London. It will be dedicated to servicing global and local healthcare and pharmaceutical clients. Cheil Health...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Hooch, Homes and Health Clubs

Greenspace - Anthology Deptford Foundry The Greenspace consultancy has created the branding for a new London housing development, and is hoping to tell the story of the area through its work. The Deptford Foundry in south-east London is made up of...

Posted by: Creativepool Editorial
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Leaders

Public Health England track our sugar intake with ingenious new app

A new app that tells parents and children how much sugar is in the food they eat has been launched by Public Health England (PHE) in a bid to combat obesity and encourage families to lead a healthier lifestyle. The new free Sugar Smart app forms part...

Posted by: Creativepool Editorial
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Leaders

VivaKi announce partnership with Publicis Health Media

Global programmatic advertising agency VivaKi announced yesterday that it will be working with Publicis Health Media (PHM) to bring programmatic advertising to the pharmaceutical and healthcare sector. PHM will be using a custom version VivaKi's...

Posted by: Benjamin Hiorns
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Leaders

WPP acquire Brazilian health consultancy company

WPP recently announced that Kantar Health, its wholly-owned global healthcare consulting firm, has acquired Evidências, a healthcare research company based in Brazil. Evidências is an industry leader in “Evidence-based, health...

Posted by: Benjamin Hiorns
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Leaders

Grey Group and the WWF raise endangered animal awareness using Snapchat

Yesterday the World Wildlife Fund (WWF) and the Grey Group ad agencies '41?29! Media Internet' and 'Uncle Grey' (based in Turkey and Denmark respectively) launched a brand new campaign, which aims to raise public awareness regarding endangered...

Posted by: Benjamin Hiorns
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Inspiration

Privatised health care? Advertising opportunities galore!

Whether you consider it a good idea or not, thanks to the coalition government, it seems the increased involvement of private companies in the NHS is a racing certainty. And what could possibly go wrong? Just look how affordable and reliable the...

Posted by: Magnus Shaw
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Features

Has Creativity Killed Toxic Masculinity? #MentalHealthMonth

There’s been a cultural shift weaving its way into our culture in recent years and, while there are always going to be those pushing against it, for the most part it’s one that’s been rightly welcomed with open arms. The...

Posted by: Benjamin Hiorns
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Inspiration

#MentalHealthMonth: 5 inspiring campaigns

In a culture where conversations surrounding mental health are (rightly) gaining momentum and importance, creative minds from various corners of the world have harnessed their talents and brought some light into the darkest corners of our collective...

Posted by: Benjamin Hiorns
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Inspiration

Why is animation so effective for emotional storytelling?

Karl Doran, founder and creative director of Flow Creative - the Manchester based agency behind BBC Children in Need’s 2022 animated video campaign - discusses why video animation is so effective for communicating emotive yet positive and...

Posted by: Creativepool Editorial
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Workshop

7 Story Archetypes: using plot to build brands

At Southpaw we’re kind of obsessed with storytelling in the brand building process. Within storytelling’s golden trio of character, incident and plot, it’s plot that provides the vital framework to hang everything from. Enter the...

Posted by: Southpaw
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Workshop

Behind the Idea: How to Seize the Awkward with Droga5 and the Ad Council

We've just wrapped up Mental Health Awareness Month and we've seen some incredible works from all across the creative industry to fight the stigma of talking about your mental health, whoever you are and wherever you are from. With suicide as the...

Posted by: Creativepool Editorial
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Leaders

Creative Opinion: Brands can no longer afford to ignore diversity

Pam Grossman, Director of Visual Trends at Getty Images, explains how, whilst they have made significant progress, brands still have their work cut out for them if they want to champion true diversity. Pam Grossman​ Technological advances have...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Cheil Spain - WiZink WiZink, the bank formerly known as BancoPopular-e, has appointed Cheil Spain as its first creative agency following a pitch. Cheil Spain beat a number of undisclosed agencies to win the business and will now work on all brand...

Posted by: Creativepool Editorial

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