Displaying 37 - 72 of 4254 results
The way people consume information and entertainment has changed a great deal over the past decade or so. Traditional channels like print, which fell in circulation by 55% between 2010 and 2020, are no longer the places where consumers look to keep...
Posted by: Creativepool Editorial
In their primary role, digital designers combine their creativity and technical skills to produce digital graphics for computer and electronic games, websites, movie special effects, and more. Some digital designers might create graphics for...
Posted by: Creativepool
Among the many sectors which felt the Covid-19 crisis, business tourism was certainly one of the loudest. However, as vaccinations proceed steadily and most central hubs reopen around the world, YesMilano saw an opportunity to relaunch Milan as a...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed, with some of the most exciting companies in the history of Creativepool. RT Creative Lab was one of the top winners, with 8 Bronze and Silver awards collected across a range of different categories. RT...
Posted by: Creativepool Editorial
There’s been a whole lot of change within the music industry over the past 10 years it’s almost hard to keep up. With the addition of music streaming services and numerous distribution channels, artists have been able to market themselves...
Posted by: Bopper
As technology progresses, the push for immersion and for a blended reality with our everyday screens is what will define most of the future trends in the advertising industry (and beyond). It started with VR and AR; now it's moving onto...
Posted by: Creativepool Editorial
Your digital footprint refers to the record of your online interactions. It's everything you do, share, or post online - some of which can tarnish your reputation. But, according to Statista, only about a third of people who use the internet...
Posted by: Creativepool Editorial
It's easy to conceive sustainability in its most tangible form - innovative packaging solutions, plastic waste, plant-based products and so on. But what about that email you just sent? What kind of impact does our digital footprint leave on the...
Posted by: Creativepool Editorial
There’s little doubt that the pandemic has fuelled the adoption of virtual experiences across the retail sector. From clothing to eyewear, furniture to beauty, there are few categories that haven’t ventured into AR, VR, 3D, Gaming,...
Posted by: Creativepool
In this episode: Hosts Dan Maudhub and Phil Jones have the pleasure of speaking to Helen Keyes, Global Head of Brand, Communications & Digital Design at Philips. Chatting about her career beginnings at Raymond Loewy, being mentored and finding out...
Posted by: Wonderful
In our mostly-digital world, brands have countless ways to connect with consumers and engage with them on sustainability issues. However, the process of digital transformation is often forgotten or overlooked. Any website is leaving a "digital...
Posted by: Creativepool Editorial
With an overabundance of noise reaching out to customers every day, marketing needs to be relevant and aim for quality to stand out among the sea of competitors. Which can only be done by improving customer experience across all platforms. However...
Posted by: Creativepool Editorial
When digital took over the world and the first Kindle was released, some publishers shuddered and panicked as they saw printed paper declining like never before. A few were forced to cease operations. The smallest book shops still struggle to...
Posted by: Creativepool Editorial
2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...
Posted by: Woven Agency
Even the most affectionate and traditionalists will admit that technology has made things a bit easier for all of us. What you could only do in days (if not weeks) has now been reduced to mere hours of work, with just the same amount of precision and...
Posted by: Creativepool Editorial
The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...
Posted by: SMACK Agency
Patrick Sayers still remembers the times in which his work were carried out on canvas, with oil, paint, brushes and such analogue tools. Looking back, Patrick hasn't touched pen and ink for the past 10 years. His illustrations all carry a certain...
Posted by: Creativepool Editorial
There is no overstating the impact of the pandemic on the retail industry. We've seen stores close down, other retail giants move to digital only for a bit, and some others (such as Cath Kidston) make a permanent shift to digital - which was a smart...
Posted by: Creativepool Editorial
For this week’s getting to know, I sat down with David Wharram, the CEO of Coast Digital - a digital marketing agency that prides itself as an agency that thinks about digital marketing “in a different way.” What does that mean...
Posted by: Benjamin Hiorns
Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...
Posted by: Creativepool Editorial
Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry...
Posted by: Creativepool Editorial
With shopping peaks continuing to drive major sales for brands, it’s more important than ever for retailers to be prepared for moments in the year like Black Friday, Singles’ Day and Cyber Monday. Whilst you might expect the opposite...
Posted by: Creativepool Editorial
You there. Yes, I’m talking to you - the creative with an eye for disruptive advertising. You want to take a leaf out of Fleabag’s book and speak directly to your audience, right? In fairness, this whole ‘breaking the fourth...
Posted by: Google
One look at illustrator and graphic designer Tom Exton’s book would never give away the fact he started out designing car number plates. But that’s exactly where his venture into digital dark art began. “I got my start working as a...
Posted by: Creativepool Editorial
The second awards show of the week in Cannes last night saw the focus shift to the Craft and Entertainment Tracks, with Nike's Dream Crazy from Wieden+Kennedy Portland picking up the first ever Entertainment for Sport Grand Prix. The Digital Craft...
Posted by: Creativepool Editorial
As technology evolves, we continue to become much more dependent on our smartphones. The online world affects almost every aspect of our lives and it’s hard to go a single day without consuming some form of content from the internet. In this...
Posted by: Creativepool Editorial
London; it’s innovative, culturally diverse and up until last year (2017) had held on to its title of ‘World’s Most Influential City’ (according to the Global Cities Index). Clearly, London remains one of the world’s most important places,...
Posted by: Beyond The Book
Digital subscription business WARC brings expert guidance and insight on marketing effectiveness 15 June 2018 - Cannes Lions today announces that WARC, the global authority on advertising and media effectiveness, will become a part of its digital...
Posted by: Creativepool Editorial
Ford's smart window lets blind passengers enjoy the landscape Ford has developed a new “haptic visual language” that allows blind people to experience the view through a car window. The “Feel the View” smart window captures...
Posted by: Creativepool Editorial
Make no mistake, personal networks are a powerful thing. They are a source of inspiration and learning. Will provide support through the good times and the bad. Keep you innovative and provide a sounding board for key decisions. Help you get things...
Posted by: Ross Taylor
Strichpunkt/KMS Team - Audi Audi has made the brand guidelines for its new visual identity, which was launched last year, freely available to the public in a bid to be “open and accessible to everyone.” The German car company was given a...
Posted by: Creativepool Editorial
As part of our "Five Minutes with..." Annual 2018 judges series, meet Alex Ayling. Tell us what you do for a living? I’m Head of Digital Studios for BBC Worldwide. What does that involve? Mostly making fun internet content (videos and...
Posted by: Heather Deacon
As part of our "Brand Perspective" Annual 2018 judges series, meet Sam Moore. Tell us what you do for a living? Head of Digital at Carlsberg. What does that involve? I manage the digital user experience for both On Trade customers (e.g. Pubs and...
Posted by: Heather Deacon
OurCreative - Brexit Wine 52:48 (concept) In 2015 Great Britain held a vote to leave the European Union. The outcome was a 52/48 split in favour of leaving. OurCreative decided to spin the divide into a bittersweet celebration, creating 52:48. The...
Posted by: Creativepool Editorial
Leeds-based integrated digital marketing specialist, Enjoy Digital, is spreading some extra special festive cheer this December with the launch of its interactive online Christmas GIF generator. The online application is available here:...
Posted by: Enjoy Digital
The digital and creative sector contributed £84 billion in 2016 to the UK economy and accounts for 1 in 11 jobs. However, the digital and creative sector is extremely broad and the distinction between ‘digital’ and...
Posted by: Gemini People