Leaders
Dare.Win
Dare.Win group has announced the promotions of copywriter Fabienne Fiorucci (formerly of Y&R and TBWA\Paris) and art director Damien Foui (formerly of Marcel and TBWA\Paris) to Creative Directors. This dynamic duo, known by their nickname...
Posted by: Creativepool Editorial
Leaders
Rob Flowers - The Edible Exhibition
London-based illustrator Rob Flowers has created a series of edible posters for an exhibition aimed at encouraging children to experiment with their food. The Edible Exhibition began with a workshop last month,...
Posted by: Creativepool Editorial
Leaders
Gravity Road - Sainsbury's
Sainsbury’s obviously caters for those that love Halloween, but what about those that don’t? Every year there are people who actively avoid having to deal with trick-or-treaters. It’s a fact. 70% of Brits...
Posted by: Creativepool Editorial
Leaders
McCann Manchester - Smyths
McCann Manchester has launched a major integrated campaign for Smyths Toys Superstores with the aim of getting every child in the UK & Ireland into a Smyths Toys store in the run-up to Christmas. The campaign, “Snot,...
Posted by: Creativepool Editorial
Leaders
Moonpig (in-house)
Online card and gift retailer Moonpig has rebranded, swapping out its cartoon pig mascot for a simpler, typographic look. Designed by Moonpig’s in-house design team in collaboration with consultants Cat Totty and Ian Styles,...
Posted by: Creativepool Editorial
Leaders
Paula Scher (Pentagram) - Poster House
The humble poster is set to become the subject of a new museum and gallery due to open in New York next Autumn. Poster House will be home to a permanent collection of posters from all over the world that span...
Posted by: Creativepool Editorial
Leaders
Renault's symbiotic vision for car and home
Renault revealed an autonomous, electric concept car at the Frankfurt Motor Show this week, which it sees as an extension of the 'connected home' concept. Described by the car company as “an extra...
Posted by: Creativepool Editorial
Leaders
The Specialist Works - Gousto
Recipe box company, Gousto, has unveiled a rebrand, reflecting its commitment to offering families ‘good food all round’. The new brand identity is the next phase of a major growth strategy for Gousto, who...
Posted by: Creativepool Editorial
Leaders
CHI&Partners
CHI&Partners has added three new multi-award-winners to its creative department, bringing in Howard Green and Kate Allsop from Grey London and Alice Burton from Y&R London. At Grey, Allsop was part of the team behind News UK’s...
Posted by: Creativepool Editorial
Leaders
North - Southbank Centre
North has designed a new visual identity for London cultural institution, the Southbank Centre, to give it a more “consistent” and less “complex” brand. Southbank Centre, based in Lambeth, is...
Posted by: Creativepool Editorial
Leaders
The space suits to keep Mars travellers healthy
French designer Clément Balavoine has designed flight suits that can be precisely tailored to support the musculoskeletal system of SpaceX travellers. The microgravity environment of space means...
Posted by: Creativepool Editorial
Leaders
Golin/MullenLowe London - Magnum
Model and actress Cara Delevingne has headed up a double-branded campaign launch for Magnum and Moschino at the Cannes Film Festival that urges viewers to “Release the Beast.” The slot, culminating in the...
Posted by: Creativepool Editorial
Leaders
Officer & Gentleman - Pornhub
Mommy’s Special Glasses by Pornhub looks like a typical Mother’s Day Greeting card (besides the fact it's from Pornhub, obviously), complete with a heartwarming message and frilly packaging. However, this is...
Posted by: Creativepool Editorial
Leaders
The Edible Water Bottle Hoping to Erase the Need for Plastic Bottles
An edible water bottle that hopes to replace the millions of plastic bottles thrown away every year has raised over £500,000 in a crowdfunding campaign. The literal ball of...
Posted by: Creativepool Editorial
Leaders
TMW Unlimited - Lynx
TMW Unlimited has created a candid digital campaign for Lynx about what it means to be a man in 2017. The “Men In Progress” campaign comprises nine videos featuring a cross-section of British men talking honestly...
Posted by: Creativepool Editorial
Leaders
Jenny Sabin creates robotically knitted canopy for MoMA PS1 Young Architects
The New York-based architectural design practice Jenny Sabin Studio has won the MoMA PS1's Young Architecture Program competition with its plans for a shelter made entirely...
Posted by: Benjamin Hiorns
Leaders
J. Walter Thompson – HSBC
We begin this week with a retraction. Last week we stated that Saatchi & Saatchi had replaced J. Walter Thompson as the lead agency on HSBC’s global brand advertising account, but HSBC has since confirmed that these...
Posted by: Creativepool Editorial
Leaders
The smartphone-enabled home fertility test
A new sperm testing device allows men to check on their reproductive health without having to go to the doctor. The Yo Sperm Test, developed by Medical Electronic Systems (MES), works through a smartphone...
Posted by: Creativepool Editorial
Leaders
The scooter that aims to shift perceptions around ageing
PriestmanGoode has designed a scooter for older people, which aims to change perceptions around ageing and promote physical activity in later life. The Scooter for Life is a partly...
Posted by: Benjamin Hiorns
Leaders
StudioMono - Kingsbury Press
StudioMono has rebranded and repositioned Kingsbury Press as masters of “The Art of Print” as the printer marks its 50th year in business. The new look is minimal and monochromatic and is offset by an online...
Posted by: Creativepool Editorial
Leaders
Google - Waymo
Google is finally establishing its self-driving car project as its own separate entity called Waymo, which unveiled its new logo this week. The company’s name apparently stands for “a new way forward in mobility,”...
Posted by: Creativepool Editorial