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Features

Bye Bye Birdie – Could Threads Do Better? #FutureMonth

At first glance, Threads is an exciting new addition to the ever-growing social media landscape. Dubbed the Twitter Killer, the app may prove to be a serious competitor to what used to be Twitter and is now re-branded X, with sign-ups totalling over...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on CHK Design head honcho Christian Küsters

How did you get into the industry? I have always been interested in popular culture. Starting with comics, magazines, films, music etc I was good at art in school and started designing (fictional) album covers at an early age at school. In...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Wonder Vision

Wonder Vision is a creative production studio driven by design and obsessed with detail. Starting with powerful ideas, they solve content production challenges for some of the world’s most ambitious brands. This week, we caught up with...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on The Gate NY

This week, we’re heading across the pond to speak to David Bernstein, Chief Creative Officer at The Gate NY. How was your company born and where are you based? Our company was born 151 years ago. And while its name and ownership has changed a...

Posted by: Creativepool Editorial
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Industry

Freelancer vs Studio

Here’s a question: how did you decide whether to run things as a freelancer or a design studio? This is something I’ve often pondered, and the subject was raised again recently by a friend of mine, where we discussed the pros and cons of...

Posted by: Tony Clarkson
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Inspiration

Burger King gives up on the Whopper | #BehindTheIdea

BBH is putting the spotlight on the nation’s most famous chicken burger - Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef. But instead of a...

Posted by: Creativepool Editorial
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Inspiration

The Past Reimagined

Making cultural heritage relevant and popular to new generations When we explore our past, it is not because we want to go back to what our ancestors were but because we search for our connection to the stories, the songs, the lives and the rituals...

Posted by: Klaus
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Workshop

How to Choose a VFX Agency

In today's world of cutting-edge technology and visual storytelling, Visual Effects (VFX) play a vital role in enhancing the cinematic experience. Whether you are producing a movie, a television show, a commercial, or any other visual media project,...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Miami agency Might & Matter

This week, we’re talking to Milton Lebron, Co-founder & Executive Creative Director at Might & Matter, a relatively young agency based in Miami, Florida that are looking to establish meaningful connections that go beyond mere...

Posted by: Creativepool Editorial
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Leaders

Creative education needs an urgent lesson in reinvention

Ian Wharton served as part of the creative leadership for design and innovation agencies in WPP and Publicis Groupe. He is the Founder of health technology startup Aide Health, an advisor at Justified Studio, the author of Spark for the Fire: How...

Posted by: Creativepool Editorial
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Workshop

Ace Your Next Project Manager Interview Using These 7 Tips

Job interviews can be nerve-racking, no matter the position you’re applying for. In fact, 93% of people say they feel anxiety leading up to the interview. One of the ways you can keep these nerves at bay is by preparing effectively. In this...

Posted by: Creativepool Partner
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Inspiration

The text message saving Ukrainian lives | #BehindTheIdea

Recognising the crisis unfolding at the border where traffickers have been waiting for Ukrainian refugees to arrive, BBD Perfect Strom and Unseen have come together to ensure their safe arrival. They have worked together to lobby the biggest telco...

Posted by: Creativepool Editorial
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Workshop

How to Hire a Storyboard Artist

Storyboard artists play a crucial role in visual storytelling for various creative projects, including films, animations, video games, commercials, and more. Their ability to translate ideas into visual sequences helps directors, writers, and...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Cos Mingides, Founding Partner at True

Tell us a bit about your role! Is there a “typical” day? To be honest, there isn’t a typical day. I split my time between working on the agency strategy and my role as Head of Effectiveness for our clients. It’s a strategic...

Posted by: Creativepool Editorial
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Inspiration

Tesco's incredibly ambitious Finest rebrand | #BehindTheBrand

Coley Porter Bell has embarked on a major packaging rebrand, telling the stories behind the food, and bringing consistency and clear navigation to over 1000 products for Tesco’s “Finest” range. This incredibly ambitious rebrand has...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Graphic Designer and Creative Director Gavin Davis

How did you get into the industry? I studied and qualified as a Graphic Designer where I worked for many years. During this time, I found a passion for 3D animation which I then self-taught myself and began introducing this into my job and...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on JOAN, a very modern agency

This week we're shining our company spotlight on an award-winning creative company named Independent Agency of the Year by Campaign and Small Agency of the Year by Adweek. JOAN is all about inclusion and diversity and its Co-Founder and Chief...

Posted by: Creativepool Editorial
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Workshop

How to... Create an employee brand that people believe in.

In almost every business the attraction and retention of staff is a key requirement and often burning issue that management teams spend hours debating and a great deal of money trying to get right. In this article we look at creating a brand that...

Posted by: Creativepool
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Inspiration

It’s raining dog food... but why and how? | #BehindTheIdea

Kibble rains down over a Yorkshire village, much to the delight of its canine residents, in a new TV campaign for dog food brand Harringtons. It is the first work by the creative agency Dog Cat & Mouse since winning the account in a three-way pitch...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on 3D Modeller Mila Praschma

How did you get into the industry? I had watched Ready Player One and adored the movie. That got me looking into VFX, which then subsequently got me into studying Game Art Animation. After finishing my degree, I did a short term contract working on...

Posted by: Creativepool Editorial
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Inspiration

Showing some historic pride with Agency59 | #CompanySpotlight

This week, we're shining our company spotlight on legacy Canadian shop Agency59. We spoke to Brian Howlett, Chief Creative Officer, to get the inside scoop. How was your company born and where are you based? We were founded in 1959 in Toronto as...

Posted by: Creativepool Editorial
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Inspiration

Zoom jump on the Wes Anderson trend | #BehindTheIdea

Jumping on the recent Wes Anderson trend that’s sprung up on social media since the auteur’s latest film “Asteroid City” was released, Bella Vecchi, a Creator at VaynerMedia, started an Instagram campaign for Zoom on the same...

Posted by: Creativepool Editorial
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Features

Leveraging creative data in the generative AI revolution

Artificial intelligence (AI) has soared back into the spotlight. Although still only used by 15% of UK businesses, its rising real-world applications are sparking global attention; most obviously the lightning fast evolution of generative AI, in the...

Posted by: VidMob
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Leaders

#GettingToKnow Yvonne O’Brien, Chief Marketing Officer at Zappi

Tell us a bit about your role! Is there a “typical” day? My typical day begins with a trot around the neighbourhood with my dog, Daisy, which is ever the priority. Then, I like to make time for expansive reading when I’m not too...

Posted by: Creativepool Editorial
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Inspiration

Calling for Dream Carriers on new film for Grenfell | #BehindTheIdea

An emotive ad voiced by rapper AJ Tracey that captures the hopes and dreams of young people from the estate surrounding Grenfell Tower is being released today, as its creators call for the ad industry to buy shirts and help keep the dreams of these...

Posted by: Creativepool Editorial
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Features

A Brief History of AI in Advertising #HistoryMonth

Artificial Intelligence (AI) has become an integral part of our daily lives and it’s happened in a surprisingly slow and incestuous way. While many of us might have only become aware of its influence in recent months, the groundwork has been...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on CGI Artist Alex Massey

How did you get into the industry? After several years surviving in retail after finishing university, I ended up moving to Toronto, Canada and got my first job as a 3D scanning artist and modeller for SGSCO. It was great fun using industry leading...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on one-of-a-kind human experience agency Hawkeye

For this week’s company spotlight, we spoke to Brendan McKenna, Senior Vice President, Executive Creative Director at Hawkeye, a Publicis company. How was your company born and where are you based? Hawkeye is actually an amalgam of multiple...

Posted by: Creativepool Editorial
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Inspiration

How to Brand a City: The Secrets of Successful City Branding

When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...

Posted by: Benjamin Hiorns
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Features

Why design matters in bids | #MoneyMonth

The problem Today's market is more competitive than ever, and when teams come together to define their must-win strategy for a project, an essential part of this is often overlooked or left until the last minute when the pressure is on and time is...

Posted by: Wedidit Creative

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