Leaders
CES 2018
For even more on CES 2018, check our #techtuesday piece from last week.
CES visitors blown away by Byton Concept
Byton debuted its first concept car at CES this year. The all-electric, self-driving SUV is described by the Chinese startup...
Posted by: Creativepool Editorial
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Kenyon Weston - The Coca-Cola Company (Diet Coke)
Diet Coke has been rebranded and given a bold new can design, which follows the drink suffering a drop in sales in the last year. The new look comes alongside a host of new flavours, which The...
Posted by: Creativepool Editorial
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Quiet Storm
Quiet Storm is bolstering its creative department, digital offering, and client servicing with three senior new appointments. Award-winning creative Laurence Quinn joins the independent agency as Creative Director, Scott Powney as...
Posted by: Creativepool Editorial
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Buzzman - Oreo
“Do you speak Oreo?” If not, the new ambassador of America’s favourite cookie will soon convert you. To kick off the new year, Oreo is set to conquer France and Belgium with its new brand platform. An alluring...
Posted by: Creativepool Editorial
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krow Communications - Sky Vegas
Sky Vegas, the online casino, has appointed krow communications to handle its advertising account. krow won the business following a competitive pitch process that also involved BJL, Fallon, and iris. The previous...
Posted by: Creativepool Editorial
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GBH - Royal Mail (stamps)
Epic fantasy drama Game of Thrones is being celebrated in a new set of Royal Mail stamps which have been designed by studio GBH. The set of 15 first class stamps is one of the biggest ever commissioned by the Royal Mail and...
Posted by: Creativepool Editorial
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Acne
This week, Acne welcomed Director Laura Borgio to their ranks. A super innovative filmmaker with a passion for storytelling, Laura's rare ability enables her to create engaging, meaningful, and dynamic content across a multitude of different...
Posted by: Creativepool Editorial
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Fold7 - Carlsberg
Fold7 has won the global Carlsberg business from incumbent 72andSunny Amsterdam. Fold7 has held the UK account for five years and will be rolling out it's Danish repositioning for the brand globally throughout 2018. Fold7 created...
Posted by: Creativepool Editorial
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The transparent car pods that will move both horizontally and vertically
Architecture firm Oiio has proposed a radically new form of transport for Los Angeles, which would see bubble-like cabins passed around on wheelbases that could follow roads...
Posted by: Creativepool Editorial
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Officer & Gentleman - Pornhub
Even for many Jewish people, Hanukkah can sometimes be hard to get excited about. That’s why this year Pornhub, the world’s largest adult network, is going to give people a whole new reason to rekindle their...
Posted by: Creativepool Editorial
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£1.5 million research project looks to use data to perfect product design
Scientists at Cardiff University have launched a £1.5 million research project to explore how the design of everyday products such as bikes and cars can be...
Posted by: Creativepool Editorial
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BrandOpus - Twinings
Global brand design agency BrandOpus has designed a new London Edition range of teas for long-term brand partner Twinings. London is the place where it all began for Twinings. To celebrate everything they love about their home...
Posted by: Creativepool Editorial
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CHI&Partners
Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...
Posted by: Creativepool Editorial
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Netflix get Abstract for the Art of Design series (January)
Netflix began the year with the launch of a new documentary series that took an in-depth look inside the beating heart of the design industry, in much the same manner as their previous,...
Posted by: Benjamin Hiorns
Leaders
Mindshare - Unilever
Unilever has moved its global communications planning account to Mindshare from PHD without a review. An industry source estimated Omnicom’s PHD employed in the region of 30 people on Unilever’s global communications...
Posted by: Creativepool Editorial
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The swarm of drones illuminating Miami Beach
Amsterdam-based Studio Drift has choreographed 300 drones to mimic a flock of birds over the beach during this year's art week in Miami. Presented by Future\Pace gallery and BMW, the Franchise Freedom...
Posted by: Creativepool Editorial
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Amazon's Giant Flying Drone Warehouses (January)
In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...
Posted by: Benjamin Hiorns
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Robot Food - Harewood
The Harewood Estate, situated between Leeds and Harrogate, is known for its rich history and the expansive grounds around Harewood House. Now, the Harewood Food and Drink Project has launched a new collaborative initiative that...
Posted by: Creativepool Editorial
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BBD Perfect Storm - Stop Hate UK
BBD Perfect Storm has launched mistletoe into space as part of “A Non-Nuclear Christmas” - a campaign it’s created for Stop Hate UK, a charity working to challenge all forms of hate crime and...
Posted by: Creativepool Editorial
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Publicis - Lastminute.com
Lastminute.com has appointed Publicis London to its pan-European creative ad account, following the travel brand's split with FCB Inferno only months into the relationship. Publicis London has been tasked with developing an...
Posted by: Creativepool Editorial
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The robotic installation lighting up Hull for UK City of Culture 2017
Jason Bruges Studio’s latest kinetic installation opened in Hull last Friday (1 December). “Where Do We Go From Here?” is the last major art commission of the...
Posted by: Creativepool Editorial
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Artwork composited using Adobe Stock Assets by visual artist Sebastian Hue
The question as to whether AI could assist - or even replace - human creativity has been asked since the invention of the computer. While some creatives embrace the concepts...
Posted by: Adobe
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Initiative - Lego
Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business. The IPG Mediabrands agency won the account after a competitive pitch and takes over from Dentsu Aegis...
Posted by: Creativepool Editorial
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Frank Kolkman's VR death machine
To tackle “death anxiety” among terminally ill hospital patients, designer Frank Kolkman has created a device that simulates a near-death experience using virtual reality. Visitors to Dutch Design Week...
Posted by: Creativepool Editorial
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Sunshine - Planned Parenthood
A collective of musicians, designers, artists, authors and comedians have teamed up to create a musical compilation in aid of sexual health charity Planned Parenthood. The 7-Inches for Planned Parenthood fundraising...
Posted by: Creativepool Editorial
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Mother - Debenhams
Debenhams has selected Mother as its lead strategic, creative and design agency, with a remit to develop its brand identity and express its new strategy dubbed “Debenhams Redesigned.” The department store announced its...
Posted by: Creativepool Editorial
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Jellyfish
Digital agency Jellyfish has bolstered its creative offering by appointing a UK team dedicated to building its dynamic creative proposition in the UK. Headed up by Shane Smith, who has been named Head of Creative Production, the team also...
Posted by: Creativepool Editorial
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72andSunny - Uber
Uber has reportedly picked 72andSunny as its global ad agency following a review in the US. The taxi-hailing app has hired the MDC Partners agency to work on global campaigns. It is the brand's first review under newly appointed...
Posted by: Creativepool Editorial
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Uber and NASA to launch flying taxis in LA by 2020
Uber has partnered with NASA to develop an on-demand electric aircraft taxi service, which is scheduled to begin flights in Los Angeles in three years time. Speaking at a Web Summit in Lisbon last...
Posted by: Creativepool Editorial
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The Red Dress - Brewdog
Craft beer brand Brewdog has released a new drink, featuring both a recipe and packaging designed to raise awareness about the impact of climate change. The beer is titled “Make Earth Great Again,” in reference to...
Posted by: Creativepool Editorial
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Dare.Win
Dare.Win group has announced the promotions of copywriter Fabienne Fiorucci (formerly of Y&R and TBWA\Paris) and art director Damien Foui (formerly of Marcel and TBWA\Paris) to Creative Directors. This dynamic duo, known by their nickname...
Posted by: Creativepool Editorial
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CHI & Partners - Netflix (Bright)
CHI & Partners has picked up the brief to launch Netflix's first blockbuster movie, Bright. The agency won the business following a pitch against undisclosed agencies. Bright is Netflix’s biggest ever movie...
Posted by: Creativepool Editorial
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Sony brings Aibo robot dog back to life with added AI
Sony has unveiled a new version of the robot dog it is thought to have killed off over a decade ago and now it comes with artificial intelligence. The tech brand announced this week that it will...
Posted by: Creativepool Editorial