Displaying 145 - 180 of 2385 results
Whether you need a sonnet written, some code debugged, or an article on astronomy written from scratch, ChatGPT can handle it in a matter of seconds. There seems to be few limitations to the AI-powered chatbot, and it can even do something as...
Posted by: Creativepool Editorial
Customer service is the face of a brand. The ease and speed of communications and how customers are spoken to and treated by advisors, helps them decide whether that company values their loyalty and repeat business. When customers have a negative...
Posted by: Creativepool Editorial
Artistic appropriation, the practice of borrowing or recontextualizing existing images or ideas in new works of art, has a long and controversial history. From Marcel Duchamp's "readymades" to Andy Warhol's pop art, artists have long been fascinated...
Posted by: Peter Stylianou
In 2022, influencer marketing experienced significant growth to become a $16.4bn market and endorsement-based campaigns have become a key pillar of brands’ strategies when targeting full- funnel objectives. What influencers offer brands is...
Posted by: Creativepool Editorial
It was really anyone’s guess that what started with a few young teenagers talking to their webcams in the noughties, would become a serious business in 2023, fuelled by brand and book deals, gifts, press trips, and more. Believe it or not,...
Posted by: Creativepool Editorial
A year since launching their first ever Pasta Sauce that was ‘Ridiculously Late’ to the market (but ‘Ridiculously Good’), Kraft Heinz New Ventures announces one of the most unexpected partnerships of the year. Household...
Posted by: Creativepool Editorial
A former investment banker and serial entrepreneur, Ifigeneia "Fi" Paziana has always loved fashion. Frustrated by the lack of choice for stylish, high-quality, functional yet affordable clothing, in her spare time Fi would hand-craft bespoke items...
Posted by: Creativepool Editorial
A product designer's role is to create products that are both eye-catching and easy to use. To do this, they must work with developers, engineers, marketing managers and other parties involved in the project to determine the desired outcomes. They...
Posted by: Creativepool Editorial
A powerful marketing strategy is key to a successful business. This connects corporations and customers, both in person and online. But how do you know which strategy is right for your company? Here, Washington Direct Mail explores some of the main...
Posted by: Creativepool Editorial
Everyone’s (us included) favourite buzzword: innovation. Even the most iconic luxury brands can get it wrong. Whether it’s too safe or trend-chasing, thoughtless innovation can devalue a brand to the point of no return. Ensure that...
Posted by: Matter Of Form
Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...
Posted by: Matter Of Form
Artificial Intelligence is changing the way we in the creative industries work at every level. But rather than getting carried away with talk of machines replacing people, we’re finding the technology is taking human creativity to the next...
Posted by: Creativepool Editorial
Luxury skincare brand Erno Laszlo elevates its position as a pioneer in the wellness skincare space through a new brand identity and positioning. Developed by creative agency Free The Birds, established experts in the beauty industry, the partnership...
Posted by: Creativepool Editorial
There are multiple factors behind any paradigm shift, but consumer behaviour is arguably one of the biggest for marketing. When audience habits and mindsets change, so too must the way marketers consider and approach their communications. As demand...
Posted by: Creativepool Editorial
As of February 21st, #Deinfluencing videos had accumulated over 200 million views on TikTok. But what is the trend and why is it so popular? Tatum Greig, Senior Community Manager, EMEA at Billion Dollar Boy, might just have the answers for us. The...
Posted by: Creativepool Editorial
The video game industry is big. Really big. Global revenues for gaming are set to exceed $365 billion in 2023. That’s bigger than the music and movie industry combined. It’s also projected to soar to over three billion daily users by...
Posted by: Creativepool Editorial
January marked the end of Future Publishing and M&S’s four-month campaign titled, ‘Make a Style Statement.’ Running since September 2022, the campaign built on the retailer’s already high brand awareness with a strategic approach to raising...
Posted by: Creativepool Editorial
GWI, an audience insights technology company, has just published a forecast report with 5 of the most need-to-know trends for anyone looking to understand the consumer mindset in the year ahead. Taker | Maker has highlighted the report's key insights...
Posted by: Taker | Maker
The UK’s number 1. Premium milkshake brand, Shaken Udder, launched a new packaging design earlier this year which evolves and strengthens branding and dials up premium taste credentials, whilst celebrating its festival heritage. Shaken Udder...
Posted by: Creativepool Editorial
Warning: Featured happenings in this Global Creative Calendar edition are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within world-class...
Posted by: The Darnell Works Agency
With this year’s International Women’s Day fast approaching, we've been conducting a series of interviews with global inspirational women, from the worlds of sport, business and adventure. We feel that your readers would be interested in...
Posted by: Benjamin Hiorns
Los Angeles based apparel brand Legends, owned by celebrities including Quavo, Baker Mayfield and Matt Barnes, has revealed a new brand positioning and identity that focuses on harnessing the power of sport and culture to inspire everyone to find...
Posted by: Creativepool Editorial
Curiosity powers change. It forges connections. And connections are key to brand growth now more than ever. So why do the majority of brands ignore it? Jamie Wood, Senior Communications Strategist at Sticky, aims to find out. As individuals, every...
Posted by: Creativepool Editorial
In today's boardrooms, sustainability is increasingly becoming a vital aspect of an organisation's brand strategy. Consumers are becoming more conscious of the environmental and social impacts of the products they buy, and they are looking for brands...
Posted by: Continuous
With the start of 2023 just behind us and new year’s resolutions in full swing, consumers are looking for brands like Bulk to help them along their fitness journey. Through the launch of the new campaign, Initials was tasked with helping Bulk...
Posted by: Creativepool Editorial
The new year paints an uncertain picture for retailers. With predictions of more acquisitions, mergers, and bankruptcy administration, the fight to stay afloat shows no sign of slowing down. And, now we must throw the threat of recession into the...
Posted by: Creativepool Editorial
Valtech is a global transformation company, powered by digital innovation. They empower customers to build impactful experiences, improve human lives, and accelerate business growth. As managing director, Chris Daplyn talks to us about...
Posted by: Creativepool Editorial
Gillian McCurdy, Head of School of Digital Marketing and Narinder Singh, Senior Lecturer in Digital Marketing at Arden University discuss the long-term changes to marketing in the post pandemic world. Here, they outline how the huge jump in digital...
Posted by: Creativepool Editorial
Strategic brand agency Robot Food has undertaken a global rebrand for pet care brand YuMOVE. Owned by parent company Lintbells, the specialist, high-efficacy brand’s mission is ‘giving pets an active life for life'. The new brand...
Posted by: Creativepool Editorial
Be sure to personalise your emails! Data: Collect, analyse, optimise, repeat! Video content and podcasts are IN! Feel like you’ve heard this all before? You’re not alone. Over the past few years, the usual suspects in marketing trends...
Posted by: Creativepool Editorial
With the Super Bowl less than a week away, System1, the leading ad effectiveness agency, explores what we can expect from the big event this year in terms of the all-important (and increasingly expensive) ad slots. The Super Bowl is TV...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I’m a partner in jump! and I head up our UK business. I’m ultimately responsible for the growth of the agency and the team, in our London office. One of the things I...
Posted by: Creativepool Editorial
Kraft Heinz is a brand synonymous with two cupboard staples: beans and ketchup. Yet, the 150-year-old company is keen not to rest on its laurels and sees innovation as a core part of its business. The strategic design firm, Designit, worked with...
Posted by: Creativepool Editorial
In a challenging ecosystem for content creators, We Are Amnet brought together some leading sector players from a range of industries in an online event and asked them how they keep pace with consumer expectations, while producing content that...
Posted by: We Are Amnet
For this week’s behind the idea feature, we’re focusing on a playful little campaign from leading pet care brand Hartz and their creative and media agency of record, Cutwater for Delectables, the wet cat treats. The "Deliciously...
Posted by: Creativepool Editorial
Worldwide, global content marketing revenue is expected to hit $137 billion by 2026. That’s no doubt down to its proven effectiveness: targeted content, relevant to the reader’s position in the purchase process, yields 72% higher...
Posted by: We Are Amnet