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Features

Take your pick. Why consumer choice is not always a good thing.

Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, Facebook and twitter will open up a treasure trove of commerce. Against this backdrop, Dutch airline KLM is offering its...

Posted by: Creativepool
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Features

How the Microwave Advisory Board made life easier for 'working wives'.

Many, many years ago - when I was a mere lad (so that really is a long time back), many products had 'boards'. I don't mean the manufacturers had directors - although they did. Nor do I mean they came complete with a large piece of wood - excepting...

Posted by: Magnus Shaw
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Features

Is the 'New Age' just marketing gone bad?

Spaghetti hoops, luxury cars, whisky, compact discs, bleach - if you can think of it, somebody has advertised it. And that's fair enough. As long as it's legal, any producer of a service or product has the right to attempt to persuade us to buy it;...

Posted by: Magnus Shaw
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Advice

Why content activism can save brands from the tyranny of always-on

Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose. Specsavers won plaudits for a quick witted and relevant response to the mix-up while Snickers’ got in there...

Posted by: Southpaw
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Trends

WTF is happening? 5 consumer trends for 2020

What does the future look like? Change is happening at a faster rate than ever before and we've become one global community meaning we witness even more evolving consumer habits. At Connect: London, Hollie Lubbock, interactive design lead at Fjord,...

Posted by: Creativepool Editorial
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Features

Four first date tips for marketers to woo consumer hearts

For many, the royal wedding between Harry and Meghan brings inspiration for those looking to find their perfect partner - filling consumers with a lot of love and joy. Brands, publications and consumers alike have all been speculating about the...

Posted by: Oath
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Features

Future Trends: Next-Gen Broadcast Technology and Consumer Electronics

The world of technology is constantly developing and we are charged with the task of staying ahead of the game in order to keep up with the latest trends in Next Gen broadcast and consumer electronics. As an industry that continuously encounters...

Posted by: The Crewing Company
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Advertising

Direct-to-Consumer is challenging brands according to 2017 Warc Toolkit

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...

Posted by: Creativepool Editorial
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Advertising

AllTogetherNow create Consumer Engagement Content Playbook for adidas

London-based digital engagement agency AllTogetherNow has completed a major piece of content strategy work for adidas, designed to unify and optimise the brand’s consumer engagement content production across the world. The adidas Consumer...

Posted by: Creativepool Editorial
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Trends

How will consumer engagement in 2025 challenge brands and agencies?

The Future Foundation, in consultation with IPA thought leaders and clients, and supported by Advertising Week Europe, has undertaken another 10-year trend study to prepare the market for the future. The first phase of findings identifies four...

Posted by: Melanie Howard
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Features

The future with 5G

As we hurtle towards the end of 2019, and constantly find ourselves asking where the year has gone, we need to start considering what the world will look like as we head into the next decade. The ways in which consumers and brands interact are...

Posted by: Creativepool Editorial
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Features

Are brands doing enough for the planet?

The creative industry can help brands contribute to the greater good, in ways that feel genuine and authentic. It’s clear that consumers are becoming more attuned to brands acting in socially and environmentally beneficial ways and they show...

Posted by: Clarity
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5 ways retailer brands can learn from restaurants

How often do we walk into a retail space and find the joy and giddy expectation we usually associate with dining out in a restaurant? Not often enough, is probably the answer. There are of course exceptions in the retail sector, but compare flagship...

Posted by: Callum Lumsden
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Features

How an audience-led approach can help luxury brands win in search

Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...

Posted by: Creativepool Editorial
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Features

Why it pays to play the long game in the build-up to Black Friday

Black Friday has fast become the standout date in the UK ecommerce calendar. It may well be yet another transatlantic import to the UK retail scene, but it’s a date that consumers are looking out for and a date that ecommerce brands have very...

Posted by: Stickyeyes
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Entertainment

How Desperados became the most inclusive brand overnight

At London’s newest event space, Magazine, there’s a giant octopus serving drinks, a Human Mirrorball in the middle of the dancefloor and custom-built ‘see the stage boots’ to allow for good views of the DJ. These are just some...

Posted by: Ryan Watson
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Features

The future of retail: lessons from China

A market of extreme competition While America’s top 100 retailers account for approximately 40% of its retail market, China’s equivalent enjoy just 6.4% of total sales of consumer goods. What this means in practice is a market of...

Posted by: AKQA
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Features

Gender stereotyping: No smoke without fire

This month in advertising has been dominated by a cream cheese bagel-scoffing dad abandoning his baby to a conveyor belt, a pram-pushing mum and moon-walking men. The first bans the ASA has handed down since its gender stereotyping legislation came...

Posted by: Southpaw
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Events

Global creative calendar: September 2019

According to research conducted by The EXPERIENCE Institute, there are three main reasons people attend events: education, destination and networking. Your focus may be on advancing knowledge and skills, visiting locations exotic or nearby, or...

Posted by: The Darnell Works Agency
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Trends

5 things we learned at Gamescom 2019

The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...

Posted by: Creativepool Editorial
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Features

Unicorns of retail: How upstart D2C brands are changing the game

Direct-to-consumer (D2C) retailers are fast gaining ground in an overcrowded market at a time when high street retail’s woes are only deepening. As iconic brands like Barney’s and Victoria’s Secret struggle in the US and Mothercare...

Posted by: Creativepool Editorial
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Features

Conscious consumerism (part II): What will we buy into in 2030?

Welcome to part II of our exploration of the conscious consumer. In part I, we tracked the roots of this demanding new mindset, one that is forcing brands to show us they care about the planet and demonstrate it single-mindedly. We asked: “In...

Posted by: Southpaw
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Features

Turn up the volume on your brand identity

It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...

Posted by: ifour
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Features

Getting to know... We Are Social's Lore Oxford

Socially-led creative agency We Are Social recently appointed Lore Oxford as its first global head of culture and insights. In the newly created role, she will help the agency to more effectively respond to questions around society and culture while...

Posted by: Creativepool Editorial
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Trends

Conscious consumerism and what it means for your brand - part I

Remember when we went mad for organic? In 2002 the UK industry was estimated to be worth £1 billion. Galvanised by a pesticide-free product that promised better taste and nutritional value, champions of organic produce threw serious shade on the...

Posted by: Southpaw
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Features

3 things that will shape the future of ecommerce

It seems rarely a day goes by without the word 'ecommerce' coming up. The growing ubiquity of ecommerce in the UK (by 2023, it will have a predicted 97% penetration rate) - combined with the much-mooted “death of the high street” - means...

Posted by: Creativepool Editorial
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Features

JSR's Simon Amster on the evolution of content

As creative partner at photographic and illustration management agency JSR, Simon Amster sees a lot of content. With a background in broadcast at the likes of Disney and NBC Universal, he’s observed how the meaning of the word has changed over...

Posted by: Ryan Watson
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Features

Finding your way with location marketing in a world of choice

Taking location marketing as the process of delivering visitors to a specific location or set of locations, one of the simplest solutions is to be visible to people who are looking for the service you offer. As a prime driver of discovery and...

Posted by: Creativepool Editorial
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Features

Two’s a party – why collaboration can help you avoid privacy pitfalls

More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies...

Posted by: Creativepool Editorial
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Advertising

Match.com makes commitment cool and desirable in these ads

A new campaign created by French agency Marcel and Meetic based on quotes from seven ex-singles presents seven reasons why commitment leads to real relationships for dating site Match.com. The work suggests that moving in together, sharing a...

Posted by: Creativepool Editorial
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Inspiration

The stylus is mightier than the sword

In an image-saturated advertising world, it can seem like an impossible task to defend your brand from invisibility. When it comes to finding a direction for your brand, rebrand or campaign, it’s easy to feel overwhelmed. Your instinct may be...

Posted by: ifour
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Features

IGTV: One year on and a hotbed for creative marketing

This month marks one year since Instagram launched IGTV. A native long-form video channel within the app, IGTV was destined for big things. After all, it combines two big social trends: Instagram itself and video. But the new feature has not yet...

Posted by: Creativepool Editorial

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