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Displaying 181 - 216 of 9245 results

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Inspiration

Going #BehindTheBrand with Team GB’s Maximalist Rebrand for Paris 2024

Team GB is the external facing brand owned and managed by the British Olympic Association. 100% commercially funded, its primary role is to unite, organise and prepare athletes from all Olympic sports, disciplines, and governing bodies as they...

Posted by: Creativepool Editorial
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Features

Trust comedians to make comedy: How to (properly) use comedy in ads

Comedians Stevie Martin and Lola-Rose Maxwell discuss how their experience of writing, performing, directing and editing their hit viral sketches influenced their recent success in creating authentic and genuinely funny comedy ads. Stevie (left)...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Ukrainian content creators Taker | Maker

Taker | Maker is a community of hand-picked talents on demand with a wealth of industry-vetted social media creators and managers that are always open to create, ​​distribute and promote high-quality content in behalf of your business. It's also...

Posted by: Creativepool Editorial
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Inspiration

The beer you can only drink if you’re 70+ | #BehindTheIdea

Beck's recently introduced Beck's 70+, a limited edition beer specially designed for more mature drinkers. As our taste buds age, we develop more resistance to bitter flavours, and Beck's has created a new formula that compensates for this change by...

Posted by: Creativepool Editorial
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Inspiration

Lacing up a new expert in all things luxury | #BehindTheBrand

Last year Laced commissioned SomeOne to fully overhaul their strategic, verbal and visual BrandWorld. From the world’s finest auction houses to the most codified streetwear hubs, reselling sneakers and other contemporary, limited edition items...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Punctum Images

How was your company born and where are you based? We began our journey 11 years ago as a typical photography post-production company. However, we soon realized that the world of CGI offered incredible opportunities for creativity and...

Posted by: Creativepool Editorial
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Inspiration

The taboo-busting plastic-free period pants | #BehindTheIdea

Sky Media recently revealed WUKA’s advertising campaign as one of the five winners of the Sky Zero Footprint Fund initiative. The taboo-busting ad encourages women to ditch plastic-riddled disposable pads and tampons in favour of its...

Posted by: Creativepool Editorial
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Features

4 Hot Picks for Cannes Lions 2023

By Alex Jenkins, Editorial Director at Contagious. It feels like the last twelve months has seen the ad industry stuck in a creative recession. As someone who’s monitored the output of the global ad industry for over a decade, I can’t...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on master of all trades Gareth Southwell

How did you get into the industry? I seem to have developed an eclectic skillset, and I’ve been switching back and fore between images and words my whole adult life. At 18 I chose words, bailing out of a foundation course in Art and Design for...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Darren Sital-Singh, Managing Director @ Studio PI

Tell us a bit about your role! Is there a “typical” day? As MD of Studio PI, an artist management and production agency, no day is the same for me. Every day involves managing a number of projects, the content of which varies on a...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on animation specialists Stormy Studio

Stormy Studio is an award-winning business-focused animation studio in the UK that produces high-quality 2D and 3D business explainers and marketing animation for global brands and businesses. To learn more, we spoke to company founder and creative...

Posted by: Creativepool Editorial
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Inspiration

Creating a meat milkshake for serious Diablo 4 gamers | #BehindTheIdea

To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...

Posted by: Creativepool Editorial
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Inspiration

Defying the decades-old perception of cybersecurity | #BehindTheBrand

Earlier this year, Grizzly collaborated with cloud security company Zscaler to evolve and energize its brand as a catalyst of transformational growth, paving the way for it to become a loved and recognized technology brand. We spoke to Grizzly CCO...

Posted by: Creativepool Editorial
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Inspiration

Fighting fire with Candour | #CompanySpotlight

This week, we’re shining our company spotlight on the London-based Documentary Production company, Candour. We spoke with Co-founder and producer Zachary Crawley on the studio’s humble beginnings and its current status as a defiantly...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Emma Shuldham, Managing Director @ Attachment

Tell us a bit about your role! Is there a “typical” day? Nope, there is no “typical” day! And that’s what I love. I’m still learning the team, clients, ways of working at the moment which is great fun. My role...

Posted by: Creativepool Editorial
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Inspiration

Learning to live and breathe | #CompanySpotlight

Live & Breathe is an independent and progressive agency of 75 people based in the UK with global reach that believe collaboration is everything. It’s where they get their name from - by living & breathing their clients’ business needs for...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Mike Bell, Executive Producer @ FutureDeluxe

Tell us a bit about your role! Is there a “typical” day? Life as an EP means that no two days are the same - and for me that’s part of what makes it so compelling. My focus is on considering the needs of our client partners...

Posted by: Creativepool Editorial
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Industry

Staying up way past midnight with TwelveA.M. | #CompanySpotlight

For this week’s spotlight, we spoke to OJ Deady, Co-founder and Managing Partner at TwelveAM, a premium content production agency connecting brands and audiences through immersive, high-quality content that gets to the heart of modern culture...

Posted by: Creativepool Editorial
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Leaders

Waking the Bear | #CompanySpotlight

In 2018, Richard Stanton and Toby Strangewood had a working hypothesis for a new agency. They wanted to build a marketing communication agency purposely designed for the unique needs of businesses going through critical periods of change. 5 years...

Posted by: Creativepool Editorial
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Inspiration

Where are all the Black Designers? | #BehindTheIdea #PurposeMonth

Nonprofit design advocacy organisation, Where are the Black Designers? Recently announced a 12-month partnership with global creative digital product studio, ustwo. Together, the partners aim to create equity through service, and drive tangible...

Posted by: Creativepool Editorial
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Inspiration

A new age for NESQUIK’s iconic mascot | #BehindTheBrand

NESQUIK has partnered with global brand-led business transformation company FutureBrand to deliver a modern brand identity. At the heart of the work sits NESQUIK’s much-loved iconic mascot, Quicky, who has been reimagined for a digital future....

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Nick Haynes, Executive Producer at The Artery

Tell us a bit about your role! Is there a “typical” day? There is no typical day, you roughly know what to expect, but there’s always room for a little surprise… What was the biggest challenge in getting to your current...

Posted by: Creativepool Editorial
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Inspiration

The agency of tomorrow focusing on the youth of today | #CompanySpotlight

We Are Futures is a brand and social impact agency, which specialises in the youth markets of tomorrow. They analyse how young people think, react, talk and behave, and help businesses connect with young people and their families. This week, we...

Posted by: Creativepool Editorial

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