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Leaders

#GettingToKnow B-Reel's innovative and eccentric creative director

An experienced creative director versed in advertising and design. Pieter Konickx comes from a background in graphic design but has spent his career elevating his skillset on broader capacities to allow him to climb the ranks within the industry....

Posted by: Creativepool Editorial
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Leaders

The eye of a very creative storm | #CompanySpotlight

A design agency with almost 30 years of progress behind them, Storm Brands, in their own words "build brands that mean business" We caught up with Managing Director Caroline Dilloway this week to discuss how Storm weathered the chaos of COVID and...

Posted by: Creativepool Editorial
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Industry

Build Your Art Direction Advertising Portfolio From Scratch

Hey all! It's been a while. Anyways, I did a thing! I wrote a book to help aspiring art directors come up with ideas, build their creative portfolio from scratch, and land a job in the advertising industry. You can check out the book on Amazon here!...

Posted by: Kevin Forister
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Industry

Global creative calendar: November 2021

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...

Posted by: The Darnell Works Agency
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Inspiration

The Emotional Branding of Senso Creative | #CompanySpotlight

Specialised in print, video and digital media production and strategies, Senso Creative is an agency dedicated to developing creative and unique marketing communications for its clients. Coming all the way from Serbia, the team at Senso believes in...

Posted by: Creativepool Editorial
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Job Description: Chief Creative Officer

The dream weavers at the centre of every creative enterprise, chief creative officers are a unique combination of managerial flair and creative talent. They offer a necessary balance between the CEO and CFO and need to realise that creativity is the...

Posted by: Creativepool
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Inspiration

The Best Creative Work of 2020

2020 sucked in so many ways. And yet in spite of all that happened – or maybe in some ways because of all that happened – we saw some great creative work. Here’s my round up of some of the best advertising to come out of one of the most...

Posted by: Richard Holman
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Inspiration

How Creative Director Matt Rooke made it through a recession

There's no doubting that the COVID-19 crisis is affecting several corners of the industry in more or less similar ways. A lot of professionals, even beyond the actual creative industry, are talking about one of the worst recessions of the past 100...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: November 2020

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...

Posted by: The Darnell Works Agency
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Inspiration

Call-A-Creative: Chat & Critique

Today is a 2 for 1 special. Half video chat. Half portfolio critique. We take the call from aspiring art director Ted Pedro and talk about the job hunt during this unprecedented time mixed with a quick review of his art direction portfolio filled...

Posted by: Kevin Forister
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Workshop

Art Direction in Isolation with Great State

Who said you need a full crew and exotic locations to make a successful social campaign? What started as a bet with Great State's MD quickly turned into one of the funniest and most creative projects we've seen during lockdown. Using nothing but...

Posted by: Creativepool Editorial
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Features

Here's 5 of the best creative works made for Earth Day 2020

Here we are, one home, one planet. Caring is no longer enough, as Earth Day’s 2020 halt urges people around the world to think about the planet through art and make active steps for the environment. While fish in the ocean can finally spend...

Posted by: Creativepool Editorial
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Features

50% of creative freelancers won't survive more than 3 months

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Industry

Global Creative Calendar: November 2019

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one’s knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world,...

Posted by: The Darnell Works Agency
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Leaders

What the creative industry can learn from Chernobyl

- Spoiler Alert - The final episode of HBO’s TV series Chernobyl aired last night. It’s being met with wild applause across the globe and is officially the highest-rated show in HBO history. Chernobyl is a miniseries that documents the...

Posted by: Maksimilian Kallhed
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Industry

Global Creative Calendar: November 2018

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one’s knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world,...

Posted by: The Darnell Works Agency
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Leaders

Why Weight Watchers' name change is a step in the right direction

Slimming company Weight Watchers has rebranded as WW with a renewed focus on wellness and health, rather than weight loss. While the change represents an evolution of thinking at the company, the fact that the heritage letters have been retained has...

Posted by: Creativepool Editorial
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Industry

Creative Stories... from Cannes

Back for our fifth consecutive year, ‘Creative Stories... from Cannes’ (previously Mini Cannes) hits London on the 18th July. This year we are super excited to be supported by the IPA and will be bringing you an inspiring selection of...

Posted by: Creative Social
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Leaders

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
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Workshop

Making creative choices at the start of your career

Reflecting on some mentoring I've done in the past with digital, creative and marketing people at the start of their careers (as part of the Direct Marketing Association's mentoring scheme) and it is very clear to see that many feel overwhelmed by...

Posted by: Ross Taylor
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Workshop

Every Creative Process needs feedback.

When you are working in a creative process and wants to reassure that you are heading in the right direction, asking for feedback is one of the fastest ways to know that you’re on to something. But asking for input can come at a high price unless...

Posted by: Maksimilian Kallhed
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Leaders

Creative Opinion: Top tips for speeding up your creative workflow

Creative Director of Brand Nu, Radim Malinic shares his clever hacks for speeding up your workflows, getting new briefs completed on time and delivered to clients in a timely fashion. Radim Malinic Start with a strategy The key to any successful...

Posted by: Creativepool Editorial
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Workshop

Branding Expertise – A Creative skill in demand

We caught up with Michael Smith, Creative Director and co-owner of Clout Branding with a background in brand design. We found out about his career journey so far, asked for a few hints and tips to grow and gain this expertise and we also asked what...

Posted by: ADLIB
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Leaders

Creative Opinions: The Wunderman/Possible Merger

Mergers are funny old things. More often than not, they're lambasted as job-eating, austerity driven moves that are more about branding than innovation, and result in work that lacks personality and clients feeling like they've been thrown from...

Posted by: Benjamin Hiorns
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Leaders

Black Friday 2016: A Creative Review

Black Friday is a very modern phenomenon. A true triumph of commercialism, it's a perfectly placed date in the cultural calendar that gained so much attention a few years ago that South Park deemed it necessary to construct a feature-length episode...

Posted by: Benjamin Hiorns
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Workshop

Why Creative Talks are So Important Part 4: Growth

In the final part of our series on learning how to navigate the world of creative talks and events, and how to make the most of them, we turn our attention to using them for growth - both in terms of your business and personal prospects. If you have...

Posted by: Fiasco Design

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