Displaying 37 - 72 of 6151 results
10 of the best marketing and advertising campaigns from 2020. A global pandemic wasn’t enough to stop the advertising industry. In fact, I dare argue this was one of the most poignant, engaging and compelling years for advertising ever. We...
Posted by: Antonino Lupo
With a degree in Humanist studies, Irene Fogarty didn't know what to do. We can assure you it's a common feeling. There aren't too many practical applications for a degree in Medieval English, especially if you're not interested in becoming a...
Posted by: Creativepool Editorial
There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years. Campaigns striving to touch on the same key points, unoriginal tropes used over and over again - things are starting to...
Posted by: Creativepool Editorial
Turns out advertising agencies are not the best folks when it comes to following their own advice. Constantly helping brands cut through with some witty voice or compelling storytelling, they tend to forget to do the same about...
Posted by: Creativepool Editorial
We need to talk about recruitment. If our industry is going to hire, nurture and retain talent, things need to change. And there’s one place we really need to start. It’s not the awful ‘hybrid’ role manifestation, where an...
Posted by: Rickie Marsden
If you're prepping for an upcoming interview in the creative advertising field (specifically to become an Art Director or a Copywriter), this video just might be for you. The contents of this video contain questions I've asked in interviews over the...
Posted by: Kevin Forister
Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry...
Posted by: Creativepool Editorial
What does your digital utopia look like? Can the internet be governed? Or do we have to fundamentally change how it works? I believe that the internet would benefit greatly from having all advertising removed. It feels weird to think about that....
Posted by: Studio Black Tomato
They say Christmas is a time for giving. But first it’s a time for watching all the big brand ads so we can decide what to give and where to spend our money. And with the bulk of this year’s spots now released, what do they say about the...
Posted by: Ryan Watson
I’ve always been fascinated with the power of propaganda. Last week marked the 80th anniversary of the outbreak of the Second World War and, of the many impacts it had on the world, it’s effect on advertising is the one I encounter every...
Posted by: Rob Pratt
“I’ve been freelancing since 1989 and have shot globally for most automotive brands from Rolls Royce to Renault, Bentley to Buick, Cadillac to Kia,” says Nigel Harniman, reflecting on 30 years of photography. “More recently,...
Posted by: Creativepool Editorial
D&AD and Shutterstock unveiled a colourful mural at the entrance of the D&AD Festival to celebrate 15 years of influential artist INSA’s body of work. File under 'Unresolved' can be found in Ely's Yard on the exterior of the Old Truman Brewery...
Posted by: Creativepool Editorial
The reason 89% of advertising is forgotten is because white men in London are the ones making the ads, according to Paul Mellor, owner and design director at Mellor&Smith. It’s all well and good for business leaders like Cindy Gallop and Sir...
Posted by: Ryan Watson
The former founder of agency network WPP has hit out at creatives in the advertising industry by suggesting that too many are living in the past. Sir Martin Sorrell spent 33 years building WPP into a global powerhouse with the network welcoming the...
Posted by: Creativepool Editorial
There has been talk of the death of advertising as a new media landscape continues to evolve but is there any truth in the claiming that creativity’s best days are over? Federico Garcia, ECD at Huge New York, defended its case at Connect...
Posted by: Creativepool Editorial
Speaking at Spikes Asia last month, Aline Santos, Executive VP of Global Marketing and Global Head of Diversity and Inclusion at the FMCG giant, urged advertisers across Asia to push for more progressive portrayals of people within their ad...
Posted by: The Smalls
The Gate - Gay Times Magazine The Gate London has created “The Flag We Shouldn’t Be Proud Of” for Gay Times Magazine and Switchboard to raise awareness of LGBTQ+ youth suicide ahead of World Suicide Prevention Day on the 10th...
Posted by: Creativepool Editorial
Many artists say they despise advertising. One embraced it. In fact, he started out in the business. He even won awards. And advertising coloured his work when he turned himself into an artist. Andy Warhol recorded pop culture as he saw...
Posted by: Patrick Collister
Creativepool Creative Debates are the tonic to the endless one-way talks that we have an abundance of in our sector. We teamed up with Dare during Cannes Lions 2018 to tackle a controversial question, ‘What’s the point of traditional...
Posted by: Creativepool
Today, I go 8 years back in time and review my first ever advertising portfolio. I feel a bit vulnerable but I think that being transparent with you all can be eye opening while you are trying to build your first books. I'm going to start critiquing...
Posted by: Kevin Forister
With the 2018 FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...
Posted by: Creativepool Editorial
Over twenty years ago, I originated (I think) what has become a cliché. I put together a Better Briefing workshop for some of the suits and the planners in the agency. I thought they should know what does and does not help creative people do...
Posted by: Patrick Collister
Art is communication. Especially public art. In times gone by, when few could read or write, public monuments were nothing more and nothing less than propaganda. Julius Caesar commissioned statues of himself in armour to remind the citizens of Rome...
Posted by: Patrick Collister
To coincide with everyone's 2017 Chrimbo advert reviews, we asked Philip James, our Creative Director to do a round up of the Best Christmas Adverts ever..... not just this year! 'Though I am a sucker for a new technology, new cinematic quality and...
Posted by: Shadowplay
McCann Manchester - Smyths McCann Manchester has launched a major integrated campaign for Smyths Toys Superstores with the aim of getting every child in the UK & Ireland into a Smyths Toys store in the run-up to Christmas. The campaign, “Snot,...
Posted by: Creativepool Editorial
Successful virtual reality projects from publishers like The New York Times have paved the way for sponsorship opportunities, product placement and interspersed immersive ads. However, according to Anna Bager of the Interactive Advertising Bureau...
Posted by: Magnopus
Channel 4 today announced that Volvo UK and Valenstein & Fatt (Grey London) have won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand/agency paring was one of...
Posted by: Creativepool Editorial
If you happen to have read any of my earlier posts, or you know me personally, you will know I am not a fan of Twitter at all. They have spent years playing catch up to the big social giants because they changed their channel around way too much, and...
Posted by:
Jani Guest is not only the co-founder and managing director of Independent Films in London (having previously worked for Propaganda and Satellite Films), but is also the co-executive producer of the online channel for children, Kidspiration.tv. She...
Posted by: Benjamin Hiorns
The Creative Circle has announced the launch of The Creative Circle Foundation, as the longest running advertising awards body in the UK aims support greater diversity in the Britain’s creative departments of the future. Furthering its mission to...
Posted by: Creativepool Editorial
The founder of Advertising Week Europe has warned that the festival could move from London to another city such as Paris or Amsterdam because of Brexit. Matt Scheckner, the founder of Advertising Week Europe, which takes place this week for the fifth...
Posted by: Creativepool Editorial
This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...
Posted by: Benjamin Hiorns
The Times dropped one hell of a bombshell on the advertising industry this morning when it released an article claiming that many of the world's largest brands and companies have accidentally used a portion of their advertising budgets to fund...
Posted by: Benjamin Hiorns
When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...
Posted by: Creativepool Editorial
Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...
Posted by: Benjamin Hiorns
A roundup of the most important news of the week in the advertising awards world. Eurobest The Eurobest 2016 were held this week in Rome (Italy). Two new categories were introduced this year: Digital Craft and Creative Data. Also, the Branded...
Posted by: TheNextGag