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Leaders

TOMY Internship Prize for Young Designers

TOMY launches Design Challenge initiative to UK students offering Internship at Britains’ Exeter HQ as prize Introduced into the Britain’s Farm portfolio in 2008, the Big Farm pre-school toy range has fast become a company success story....

Posted by: TOMY Europe
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Leaders

5 Minutes With: Adam Cleaver, Creative Director at Collective London

Collective London create highly effective interactive work through insightful strategy, innovative ideas, and beautifully crafted experiences that people want to share. How did you get into advertising? After finishing university I answered an...

Posted by: Creativepool
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Leaders

We're being spied upon. But then, we made it so easy.

The most surprising aspect of the Edward Snowden case and the revelations about GCHQ is that anyone is surprised. Did we really imagine our 'lords and masters' had such respect for our privacy and dignity that they would resist the temptation to...

Posted by: Magnus Shaw
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Leaders

The Beeb's new take on Glastonbury

As Glastonbury 2013 gets ready to kick off, those of us who are not there in person will no doubt be tuning into the BBC at some point over this weekend to enjoy their ever-extensive coverage of the event. The BBC have just unveiled their new logo...

Posted by: Jessica Hazel
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Features

Intrude out. Where now for disruptive advertising?

Disruption has always been key to the advertising model. Very few people opt to be exposed to marketing messages, therefore effective advertising has traditionally intruded into the content the audience has chosen to consume - a TV show, a magazine...

Posted by: Magnus Shaw
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Leaders

Ogilvy & Mather Retains Network of the Year Title at Cannes Lions 2013

Cannes, France - 22 June 2013 - In a year of firsts at the 60th Anniversary Cannes Lions Festival of Creativity 2013, Ogilvy & Mather has become the first agency to be awarded over 100 Lions in one year, while also winning its first ever Creative...

Posted by: Ogilvy UK
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Inspiration

Sea Organ

I have just got back from a week's holiday in Croatia and wanted to draw your attention to the lovely experience I had on the last night of my holiday in the seaside town of Zadar, courtesy of the architect Nikola Bašić. Post World War II,...

Posted by: Creativepool
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Features

In defense of advertising.

When it comes to voicing an opinion, I don't tend towards coyness (regular readers may not be surprised to learn this). For instance, I more than happy to reveal that my political views broadly fall into the left-of-centre, liberal camp . Although,...

Posted by: Magnus Shaw
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Leaders

Yes we Cannes! What's happening at the festival today?

Have you ever been to Cannes? Not on a cycling holiday, but the festival? No, not the movie festival - the creativity festival, The Lions? Ever been to that? Me neither - but I do find myself reading about it every year; largely because the industry...

Posted by: Magnus Shaw
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Workshop

When you’re struggling for an idea, do a Nike

Just do it. Yes, that’s one of my top tips for today - or for any day when the creative juices aren’t running maybe quite as freely as you would like them to. Because no matter how creative we are, no matter what gems of genius...

Posted by: Ashley Morrison
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Features

You're hired! Are brands really taking on celebrities as staff?

When you arrived at work this morning, did you notice a pop star sitting at a flat-screen, typing away? Was there a movie idol in the kitchen fixing some coffees? Or a minor royal handing out the mail? If not, I'm afraid your firm is way behind the...

Posted by: Magnus Shaw
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Features

Making assumptions. Is the creative recruitment process broken?

A friend of mine applied for a job last month. He's a talented creative professional with many years' experience in the advertising and media industries. Currently in demand as an independent consultant, he didn't apply out of necessity or...

Posted by: Magnus Shaw
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Leaders

New identity for RMNEF

Design and branding specialist Shine Creative announces the launch of a new identity for the Royal Merchant Navy Education Foundation (RMNEF). Established in 1827, the RMNEF is a British national children's educational charity, which provides...

Posted by: Shine Creative
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Leaders

3D technology - Ford creates a design "CAVE"

There’s nothing we like more than a nice bit of 3D and Virtual Reality. That is, if our trips to the cinema are anything to go by. There was a time not so long ago when watching a film in 3D was a bit of a treat. Now the technology is arguably...

Posted by: Ashley Morrison
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Industry

Creative Corner at FESPA 2013

Creative Corner is a free conference for brand owners, creative agencies and designers. It’s alive with ideas for adding impact to your work, whether you’re creating: Retail branding Visual merchandising In-store promotion and...

Posted by: FESPA
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Leaders

The Khloe effect. Has internet advertising abandoned creativity?

The Huffington Post reports that Khloe Kardashian (who?) is now being paid as much as $13,000 per tweet. The fee doesn't cover profound wisdom like "Remember sweat is fat crying" - it's for equally useful posts wherein she names brands and includes...

Posted by: Magnus Shaw
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Features

Whatever happened to proper advertising?

Last week I wrote a piece for Creativepool, suggesting the role of the copywriter had become sidelined to the extent that designers were now the 'creatives'. I also wondered whether this wasn't just an attack of paranoia. Well, it wasn't. The column...

Posted by: Magnus Shaw
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Leaders

Alan Fletcher. Work and Play

Alan Fletcher was one of the powerhouses of contemporary British graphic design. He worked for more than 50 years designing everything from corporate identities - logos, literature, advertising, signage, calendars - to toys, books, newspapers and...

Posted by: Creativepool
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Leaders

Lego Builds Full-Size X-Wing Fighter

When I was young, the most advanced hand-held computer game on offer was probably Space Invaders. A massive, chunky black device about the size of a hardback novel, requiring six AA batteries and with a dodgy red display which made it virtually...

Posted by: Ashley Morrison
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Leaders

A shot in the dark. Is The Guardian wise to open a cafe?

When it comes to digital media The Guardian is certainly adventurous. Indeed, behind those doors at King's Place there's a policy/philosophy called 'digital first' - essentially a prioritisation of the newspaper's online activity, from podcasts to...

Posted by: Magnus Shaw
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Travis Perkins appoints Amaze as its lead digital partner

29th May 2013: One of the largest building supplies providers in the UK, Travis Perkins Plc, has appointed Amaze as its lead digital partner. The brief was won following a four-way competitive pitch. As Travis Perkins’ lead digital partner,...

Posted by: AmazeRealise
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Inspiration

From the sublime to the ridiculous - Femke Agema

Nothing hits the headlines of the fashion rumour mill like a completely impractical, no-one-is-ever-going-to-wear-that-down-to-Tesco-apart-from-Lady-Gaga type creation from the most haywired of designers brains. Newbie Dutch designer Femke Agema is...

Posted by: Creativepool
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Industry

Clerkenwell Design Week 2013

Creativepool teamed up with Clerkenwell Design Week this year to bring you talks, Q&As and portfolio reviews with esteemed interior designer Shaun Clarkson. Clerkenwell Design Week is the UK’s leading independent design festival taking place...

Posted by: Creativepool
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Features

Spotlight: Masafumi Inaba, Art Director at Thomas Manns & Company

"I'm a Japanese graphic designer specialized in branding, book design and editorial design. I'm also co-founder of Art Glossary Magazine and a founder of Sakura Front, a Japanese charity project." Masafumi Inaba Art Director Thomas Manss &...

Posted by: Creativepool
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Features

Write offs. Are copywriters being sidelined?

Over the last week, I've very much enjoyed reading a debate, prompted by one of my Creativepool columns, on LinkedIn. It's always particularly satisfying to find creative professionals reacting to a piece I've written and I'm grateful to anyone who...

Posted by: Magnus Shaw
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Leaders

Looking back at the Lovie Awards 2012

The Lovie Awards made it's mark on the Web scene with it's first award ceremony in 2011. The sister show to the US Webby Awards, the Lovies celebrates both the new and established talents in digital creativity from all across Europe. Creativepool...

Posted by: Creativepool
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Leaders

Sweets for my sweet, sugar for my coronary

“Normal or diet?” The standard question you ask when you’re going to the bar and someone orders a Coke. I haven’t counted, but in my experience, I would guestimate that eight times out of ten, the answer will be diet...

Posted by: Ashley Morrison
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Leaders

The great Google betrayal.

Like so many love affairs, our relationship with Google arrived unexpectedly, blossomed fabulously and soured rapidly and bitterly. We've thought fondly of companies before - Cadbury for their caring, socialist roots; Virgin for their casual...

Posted by: Magnus Shaw
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Leaders

Hold onto your lunch - puking is the new Pollock

Millie Brown is a hotly tipped new artist with a very unusual technique. Aged 26 she spent her childhood growing up in a Bohemian family who moved around Spain and the South of France. Unable to grasp the local dialect, Millie befriended local street...

Posted by: Creativepool
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Features

Pussy galore. What's going on with the Sheba campaign?

Owning a domestic animal is a trade-off. They bring you companionship, fun and a messy carpet - in return, you give them food. Lots of food. Indeed, it can feel as though the only reason they give you all the affection and comfort is because of the...

Posted by: Magnus Shaw
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Features

The world's smallest movie: A Boy and His Atom

Big is beautiful but small can also be mightily impressive - including when it comes to design, illustration or animation on a tiny scale. And I'm not talking about those people on Brighton Pier who write your name on a grain of rice. No, I'm talking...

Posted by: Ashley Morrison

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