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Leaders

Rebrand Roundup: From Chester Storyhouse to Belgium's deSingel

True North - Chester Storyhouse True North has named and branded the Storyhouse, a new £37 million arts development in Chester, which is being designed by Bennetts Associates. The Storyhouse will be the biggest cultural space outside of London,...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi acquire majority stake in MCD Partners

M&C Saatchi Group, through LIDA (its CRM agency), this week announced the acquisition of a majority stake in MCD Partners, the digital customer experience agency. The offering, which will be led by MCD Partners Co-Founders Ian Magnani, John Caruso,...

Posted by: Creativepool Editorial
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Leaders

ColensoBBDO fight Cyber Censorship with Amnesty International

Last Saturday (March 12) was World Day Against Cyber Censorship, and in a unique partnership to mark the occasion, Amnesty International and AdBlock combined to deliver 156,789,119 impressions of messages by prominent privacy and free speech...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Self-lacing shoes are the next 'thing' Nike has unveiled a new trainer with self-tying laces. Called the “HyperAdapt 1.0,” the actually rather swanky-looking sneakers will be available to buy in time for Christmas 2016, and use a more...

Posted by: Benjamin Hiorns
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Inspiration

Focal Point: Taking on new worlds with Matt Saunders

Matt Saunders is a London-based illustrator taking people to mystical new worlds with his beautiful, ethereal drawings. We chatted to him about his methods and inspiration, as well as his most recent project involving a very famous wizard... Tell us...

Posted by: Kate Lewin
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Leaders

Uber Eats: An appetite for growth

To date, Uber has dazzled us with its super efficient app, courier off-shoot, car-pooling service, quick and easy taxis - and their luxurious siblings. And to this already extended family Uber is now adding UberEATS; a new food-delivery service...

Posted by: Kate Lewin
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Inspiration

Monotype designs bespoke handwriting typeface for Sir Quentin Blake

If there’s one word that comes to mind when thinking of Sir Quentin Blake’s work, it’s joy. As one of the world’s most eminent and well-loved illustrators, his art - whether found in his famous collaborations with Roald Dahl,...

Posted by: Monotype
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Leaders

Rebrand Roundup: From Ascot to CBBC

The Clearing - Ascot Ascot has been rebranded by The Clearing, which has sought to make the racecourse a destination brand in a bid to stop regular race meetings being overshadowed by flagship event Royal Ascot. Although Ascot attracts high profile...

Posted by: Creativepool Editorial
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Leaders

Plume Labs set pollution patrolling pigeons free over London

Anyone who has ever spent any amount of time in London would struggle to ascertain where it got its nickname from, as “The Big Smoke” is one of the most heavily polluted major cities in Europe. One particularly green-fingered tech...

Posted by: Benjamin Hiorns
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Leaders

Aesop have designs on Game of Thrones

Following a competitive pitch, Aesop Agency, the brand storytellers, have been picked by HBO to design the Season 1-5 boxset for Game of Thrones, as well as UK-exclusive box art for the show's upcoming sixth season. Their limited edition Season 5...

Posted by: Joe Bracken
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Leaders

Thank you for naming me Creativepool Newcomer of the Year 2016

Hello, I'm Blair Barnette! With such talent in the room Thursday night, I'm incredibly honored to have been voted Newcomer of the Year and given awards for three individual projects. I especially would like to draw attention to my team of fantastic...

Posted by: Blair Barnette
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Industry

Winners Celebration at the 2016 Annual Launch Party

Last night, Creativepool celebrated the best creative work of 2016, at the Annual Launch Party at LIBRARY Club in Covent Garden. The room was abuzz! The launch was a gathering of everyone shortlisted for inclusion in the Annual, as well as the...

Posted by: Creativepool
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Leaders

72andSunny’s creative residency 72U comes to Amsterdam

72andSunny is excited to announce the opening of applications to the first European session of 72U. The 3-month creative residency will be based in the company’s Amsterdam office. Participants of the 2016 Amsterdam session will work on three...

Posted by: 72andSunny Amsterdam
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Inspiration

Brand Case Studies: American Brandy Boogies with Copper & Kings

What goes best with a strong drink? A great tune of course. Something Copper & Kings know only too well. Copper & Kings are an American drinks brand from Louisville, Kentucky who specialise in (amongst other spirits) American Brandy enhanced with a...

Posted by: Kate Lewin
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Leaders

Greggs celebrate new coffee with giant Nappuccino lab at Potters Field

Despite more than half the population admitting that they rely on a coffee to help them feel more awake or alert, caffeine and sleep have long been thought to be incompatible. However, recent scientific research put to the test by Greggs has found...

Posted by: Creativepool Editorial
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Leaders

Cheil London help the Women's Equality Party reclaim the streets

Cheil London has created a campaign for the Women’s Equality Party (WE) to highlight and illustrate the rise in rape and sexual violence against women in the capital, and mark the Million Women Rise march across London, which took place over...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Getting super-fresh with Magdalena Piehl

We're huge fans of Magdalena Piehl's super-fresh Art Direction for brands including Cheap Monday and Topshop. We caught up with the Studio Piehl founder to find out what's got her excited and what advice she wishes she'd been given along the...

Posted by: Kate Lewin
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Leaders

FCB Inferno creates DRTV campaign for the launch of Sky Q

FCB Inferno has created eight direct response TVCs to support the launch of Sky TV’s brand-new, premium ‘Sky Q’ product. The ads continue to utilise the core brand idea - TV content bursting free from screens, in the form of liquid...

Posted by: FCB London
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Leaders

Publicis Media unveil structure and leadership appointments

Publicis Media has unveiled new structure and leadership appointments for its organisation, as announced by Steve King, CEO of Publicis Media. Publicis Media’s structure will cover Top 20 markets, organised by three regions and led by Tim...

Posted by: Creativepool Editorial
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Leaders

Shakira named as Guest Juror for new Lions Health competition

Lions Health, the Festival and Awards that celebrates life-changing creativity in healthcare communications, and UNICEF, have launched the 2016 Young Lions Health Award, and have named Colombian pop star Shakira as one of its special guest judges!...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Hitman recreated IRL and controlled by The Chuckle Brothers The Chuckle Brothers play real-life Hitman IO Interactive's popular Hitman franchise was adapted into a big budget real-life interactive experience this week by production company Realm...

Posted by: Benjamin Hiorns
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Leaders

First Faster Horses work is an epic relaunch campaign for UNIQLO

Sam Walker and Joe De Souza, the former group ECDs and partners at Karmarama, have launched a new creative shop called Faster Horses, and this week announced their first major work; an ambitious relaunch campaign for UNIQLO's flagship store. The new...

Posted by: Creativepool Editorial
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Leaders

Tim Nicholls uncovers the lost beauty of the Artcade

Some of my fondest childhood memories involve cycling to the local arcade with a handful of 20 pence pieces and experiencing the kind of immersive experiences my Sega Mega Drive simply couldn't offer. Of course, with the passing of time and the march...

Posted by: Benjamin Hiorns
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Leaders

The Prince’s Trust launches 40th Anniversary campaign

To celebrate its 40th Anniversary, The Prince’s Trust has launched a year-long campaign to reconnect with everyone who has been a part of the charity’s history. The aim of the #partofPT campaign is to galvanise The Prince’s Trust’s network of...

Posted by: Creativepool Editorial
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Leaders

Google gets creative with a Virtual Theremin in the Chrome Music Lab

Google struck digital gold with their Chrome Experiments, which showed off the cool things you can pull off with little more than a simple Web browser these days. A new collection launched yesterday, however, adds a new edge to the JavaScript hacks...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

Ad of the Week: RKCR/Y&R – The Home Office Disrespect NoBody Iv'e always been a big fan of puppets. It probably has something to do with being raised on a steady diet of The Muppets and Fraggle Rock from an early age. Regardless, if a campaign...

Posted by: Benjamin Hiorns
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Leaders

MEC launch “Take Off The Tape” social campaign for Mind

Mind, the mental health charity, and media agency MEC have launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known as...

Posted by: Creativepool Editorial
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Features

Dubai Lynx Live: Christian Waitzinger Interview

Furthering our partnership with the Dubai Lynx International Festival of Creativity in its 10th year, Creativepool Founder Michael Tomes (trying on his best German accent) sat down with Sapient Nitro's Continental European ECD Christian Waitzinger...

Posted by: Creativepool
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Features

Dubai Lynx Live: James Murphy Interview

Our coverage of Dubai Lynx International Festival of Creativity continues. As the festival celebrates its 10th birthday, we're continuing to bring you interviews with some of the top creative minds at the festival. This morning, Creativepool Founder...

Posted by: Creativepool
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Features

Dubai Lynx Live: Anathea Ruys Interview

Continued coverage at Dubai Lynx brings Michael Tomes face-to-face with Anathea Ruys, head of FUSE APAC, Omnicom Media Group, who has been over at Lynx judging as President of the Branded Content & Entertainment Jury. "Brands and companies are being...

Posted by: Creativepool
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Features

Dubai Lynx Live: Karolina Galacz Interview

Our non-stop coverage live at Dubai Lynx saw Michael Tomes link up today with Karolina Galacz, Deputy Creative Director at Y&R Hungary. She's come a long way from home in order to judge in the festival's Promo & Activation category. "Try to be less...

Posted by: Creativepool
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Features

Dubai Lynx Live: Ton Habraken Interview

As part of our partnership with the Dubai Lynx International Festival of Creativity, which is celebrating its 10th birthday this year, we're continuing to bring you interviews with some of the top creative minds at the festival. This morning,...

Posted by: Creativepool
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Leaders

TBWA help Playstation reconnect with its sporty roots in France

Despite its identity as a gaming brand, PlayStation is a brand that's always been actively involved in the world of sports, and the brand wanted to reaffirm its commitment this year by signing a three year partnership with the prestigious French...

Posted by: Creativepool Editorial
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Features

We're Thinking We Need To Build A Better Mousetrap

Visionaries with brains of creative gold often have one thing in common: flurries of ideas but an inability to set one down and bring it to life with a focused mind. Thus begins the business of agencies and creative and producers and art directors...

Posted by: Blair Barnette Ltd
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Inspiration

Creative Cultural Calendar for 2016

It seems like every year the creative calendar gets bigger and 2016 is no different. But with more festivals than you could shake a pencil at, how do you decide what’s worth your money? We’ve taken a look at the year ahead and pulled out...

Posted by: Michelle Collier

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