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Features

Is advertising art?

Over twenty years ago, I originated (I think) what has become a cliché. I put together a Better Briefing workshop for some of the suits and the planners in the agency. I thought they should know what does and does not help creative people do...

Posted by: Patrick Collister
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Leaders

Is art advertising (2)?

Is art advertising? Sometimes it can look like it. Equally, advertising can sometimes look like like art. Take the fascinating example of State Street’s “Fearless Girl”. Under cover of night, she was placed directly opposite...

Posted by: Patrick Collister
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Leaders

#GettingToKnow the Ted Lasso of sports advertising - Josh Green

Josh Green is the Boston-born, London-based Executive Creative Director at sports + culture agency Octagon and sister agency FRUKT. He leads the agency’s creative output across six European offices in London, Barcelona, Madrid, Paris, Frankfurt...

Posted by: Creativepool Editorial
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Industry

Life after Cannes for Audio Advertising | #CannesLions2022

This year at Cannes Lions, we saw a lot of key trends emerge, from the importance of sustainable advertising and steps towards more eco-conscious practices, to our place in the metaverse. But, as expected, audio advertising and the innovation the...

Posted by: Creativepool Editorial
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Workshop

Hoarders matter - Why businesses should embrace advertising hoarding

While new forms of advertising are continuously emerging to cater for the technologically advanced consumer, one form of out-of-home (OOH) marketing never goes out of fashion - advertising hoardings. Advertising hoardings are bold, grandiose, and...

Posted by: Creativepool Editorial
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Features

Legends of Advertising: Mary Wells Lawrence | #HistoryMonth

Last history month, we highlighted Sir Martin Sorrell as our 2021 “legend of advertising.” A divisive figure still operating from the sidelines after stepping down from WPP in 2018, Sorrell is very much the kind of person most people...

Posted by: Benjamin Hiorns
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Industry

Context is queen - The power of contextual advertising

There’s an adage in online media that you’ve probably all heard a thousand times before - “content is king.” But the thing is, content without context is just words and pictures. If content is king then context is...

Posted by: Benjamin Hiorns
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Workshop

Has the disappearance of cookies reignited creative video advertising?

The invention of cookies in 1994 changed the web forever. And with their 'death' in 2023, the fate of the internet hangs in the balance again. The disappearance of cookies has kick-started a new era of innovation in online privacy, and reminded us...

Posted by: Creativepool Editorial
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Industry

Has Gen Z become too trigger happy for old school advertising?

Does anybody remember actively looking forward to the adverts? I do. We’re talking about the halcyon days of the mid-90’s here, when TV advertisements were proper events that sent shockwaves across the playground. Today, it’s only...

Posted by: Benjamin Hiorns
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Leaders

The big advertising shift towards purpose 

In 2015, audiences on social media platforms hit a critical mass. Brands suddenly needed to find a new way to speak to consumers. It seems unthinkable now that we all create thousands of video formats for single ad campaigns but it was a much simpler...

Posted by: Creativepool Editorial
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Workshop

Blockchain: Solving the media and advertising sector's challenges

There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins that have a supporting business model flimsier than a house of cards....

Posted by: Creativepool Editorial
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Industry

Build Your Art Direction Advertising Portfolio From Scratch

Hey all! It's been a while. Anyways, I did a thing! I wrote a book to help aspiring art directors come up with ideas, build their creative portfolio from scratch, and land a job in the advertising industry. You can check out the book on Amazon here!...

Posted by: Kevin Forister
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Leaders

Blockchain: Solving the media and advertising sector’s challenges

There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins which have a supporting business model flimsier than a house of cards....

Posted by: The PR Boutique
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Workshop

A quick and handy introduction to in-game advertising

Did you know that, whether your next client’s business is relevant to gamers or not, it doesn’t really matter anymore? Surely if you want to create a fully-fledged integrated campaign to target a gaming audience, you should probably...

Posted by: Antonino Lupo
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Leaders

How Dynamic Advertising can help fight ad fatigue

Context, context, context. As the cookieless future approaches, we will hear more about context and contextual advertising, be it location-based or else. In an ever-shifting brandscape triggered by the pandemic, the need for increased...

Posted by: Creativepool Editorial
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Features

We are the only ones to blame for the advertising/audience divide

Ever heard of the Pretentious-O-Meter? Neither did I, until earlier today. There is a known reality in the film industry that sees film critics as being constantly disconnected from the end audience. Ratings from critics are often unforgiving and...

Posted by: Antonino Lupo
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Features

Here's how Gamification will change advertising

You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...

Posted by: Antonino Lupo
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Features

Forget VR – The future of advertising is Mixed Reality

Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...

Posted by: Antonino Lupo
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Industry

How to choose an advertising agency

The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...

Posted by: Benjamin Hiorns
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Workshop

Do you need a degree to work in advertising?

Freelancer or not, the dream of working in advertising is real for many creative professionals out there. It gives us a career prospect and a much concrete way to give shape to our dreams. As much as it would be lovely to live off prints and short...

Posted by: Antonino Lupo
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Leaders

Legends of Advertising: Sir Martin Sorrell

Few people in advertising can hope to compete with the fame and legacy of Sir Martin Stuart Sorrell. At the age of 76 and counting, the historic founder of WPP is still very much in the game, a proof of character with no equals in advertising and...

Posted by: Antonino Lupo
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Inspiration

Top 25 mind-blowing advertising facts you should know today

Did you think you knew everything about advertising? These top 25 historical facts about the ad industry will surprise you. It is History Month here at Creativepool, which is the perfect opportunity for us to be reminded that there is always...

Posted by: Antonino Lupo
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Inspiration

Everyone hates advertising, until they lose their Dog

Then they want to figure out the best way of stopping people in their tracks, taking notice, and finding Fido. The same is happening with brands with a focus, or increased interest in digital. Every brief asks creatives to think...

Posted by: Simon Manchipp

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