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Leaders

Top 10 Ads of the Week

adam&eveDDB - Temptations The Temptations cat food brand launched a new online media campaign this week encouraging cat owners to remember their feline friends. Created by adam&eveDDB, the campaign’s first digital content release features a...

Posted by: Benjamin Hiorns
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Leaders

AllTogetherNow create Consumer Engagement Content Playbook for adidas

London-based digital engagement agency AllTogetherNow has completed a major piece of content strategy work for adidas, designed to unify and optimise the brand’s consumer engagement content production across the world. The adidas Consumer...

Posted by: Creativepool Editorial
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Leaders

The World's Largest Aircraft is a Giant Flying British Bum

A vessel said to be the world's largest aircraft has left its hangar for the first time, in preparation for a test flight. Perhaps even more notably, the aircraft in question also quite closely (and hilariously) resembles a large, human posterior,...

Posted by: Creativepool Editorial
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Leaders

What Is No Man's Sky?

Unless you happen to be switched on to the gaming sphere, you might not be aware of the little indie title that could, which is poised to become the biggest hit of the summer. Where your annual Call of Duty, FIFA and Assassins Creed games arguably...

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: Freddy Taylor has got a Trump card

After pissing off a new neighbour during a flat warming party in 2015, Freddy Taylor serendipitously landed his current position as Art Director at Wieden + Kennedy. We chatted to him about why it feels like home... Tell us about how you started out...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: Coffee, Beer and Baby Food

485 Design - 92 Beans Coffee Restaurant Brands teamed up with Mt Atkinson Coffee Roasters and 485 Design to create a new coffee brand that could be exclusively retailed at Carl's Jr restaurants throughout New Zealand.
 The name and identity of the...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

MEC Wavemaker MEC Wavemaker, the content division of MEC, has boosted its UK management line up with the appointment of Danny Weitzkorn to the new role of Content Partnerships Director. Weitzkorn joins Wavemaker from Ball Street, the UK...

Posted by: Creativepool Editorial
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Leaders

Honeycomb revolutionises video advertising distribution in the UK

Honeycomb, which officially launched in the UK this week, has been developed to make the video advertising delivery process simple and intuitive; taking assets from advertiser to broadcaster and publisher in a faster and more efficient way....

Posted by: Creativepool Editorial
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Leaders

Matthew McConaughey hired as Creative Director for Wild Turkey whisky

Until quite recently, Matthew McConaughey was seem as more of a punchline than a legitimate actor. A series of poor career decisions led to the formerly well-regarded actor being side-lined as a slack-jawed, indifferent rom-com schlub to act as the...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

McCann London - Shredded Wheat Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you will “Shred” life. We're talking the popular gym parlance here of course, not a...

Posted by: Benjamin Hiorns
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Leaders

Sadiq Khan and David Shrigley launch #LondonIsOpen campaign on the tube

British artist David Shrigley and London mayor Sadiq Khan have launched a series of artist-designed posters for the London underground, which declare that the city will not cut itself off from the rest of the world. Featuring artwork by the...

Posted by: Creativepool Editorial
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Leaders

Why Kanye West wants to work with IKEA

Rapper, producer and wannabe renaissance man Kanye West has declared his lofty and surprising ambitions to design for Ikea and has called for the Swedish company to collaborate with him on a furniture range. During an interview on BBC Radio 1 with DJ...

Posted by: Creativepool Editorial
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Leaders

Smell like McCann with the “Eau de Créativité” perfume

If you've ever genuinely wanted to literally smell like an advertising agency then I frankly feel a little sorry for you. I mean, as someone who has spent a fair amount time in a handful of agency offices across the country, there's nothing...

Posted by: Benjamin Hiorns
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Leaders

Fontsmith’s new luxurious typeface 25 years in the making: FS Siena

You can’t hurry a good typeface. All that sketching, drawing, honing, editing, balancing… Then there are the uppercase and italics to perfect, and different weights. Sometimes, it can take years. Few typefaces, though, would have been in...

Posted by: Fontsmith
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Leaders

Brass creates huge new digital marketing campaign for Ribena

Brass has successfully launched a huge new digital marketing campaign for Ribena. The digital-led campaign is a first for the Ribena brand and will include amplification of content in social media. The high-profile marketing campaign kicked off on...

Posted by: Brass
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Leaders

#TechTuesday: Robotic Interns, Simulated Dementia and more Pokémon

360i hire their first robotic intern Internships at an ad agency are not easy to come by and it can be especially hard for young people living outside major cities. To combat this, 360i came up with a way for one lucky person, living outside a big...

Posted by: Creativepool Editorial
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Leaders

Brand Case Studies: How Vinaya made wearable tech emotional

Vinaya is one-part design studio and one-part research lab, a brand cleverly positioned at the juncture between human experience and technology, interested in finding new ways to unite the two in a less absent-minded future. Kate Unsworth,...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: From Kentucky to Outer Space

Beardwood & Co - Iron-Tek Beardwood & Co took inspiration from a classic American poster by Harold Von Schmidt for a packaging and ID rebrand of the Iron-Tek protein supplement range, in what its agency is referring to, rather boldly, as a...

Posted by: Benjamin Hiorns
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Leaders

Creative community called upon to back &Sons global fashion brand

The launch of a pioneering clothing brand &Sons invites members of the creative community to pledge for their style via a Kickstarter campaign calling on those within the creative industries to back a hardwearing, timeless and expertly crafted...

Posted by: Creativepool Editorial
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Leaders

Harley-Davidson and AKQA set young Japanese salarymen free

“Go Live, Go Ride: Harley-Davidson Weekend Ride” is an online-based campaign developed by AKQA that gives people the chance to ride one of the brand’s iconic bikes for a full weekend. The campaign aims give Japan's notoriously...

Posted by: Creativepool Editorial
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Inspiration

Meet Award Winning Designer, Rick Banks aka Face37

Rick Banks is an award winning, London-based designer, otherwise known as Face37. He has created brand identities, bespoke typefaces and logo designs for some of the world’s biggest companies, including Triumph, Douwe Egberts, Nike and Adidas....

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Leaders

Top 10 Ads of the Week

BBH London - KFC BBH London and Giles Ripley from Partizan have cast “Randy O’Brien,” the bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts...

Posted by: Creativepool Editorial
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Top 10 Ads of the Week

BBH London - KFC BBH London and Giles Ripley from Partizan have cast “Randy O’Brien,” the bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: More Pokémon, a self-driving bus and a talking T. Rex

The Week in Pokémon We already reported last week on the rather nifty Pokédrone, but in the wake of Pokémon Go's phenomenal success, there have been many more products announced to capitalise on the game's current ubiquity. Nintendo's...

Posted by: Creativepool Editorial
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Leaders

Clemenger BBDO introduce us to the disturbing face of human vulnerability

Evolutionary science and human vulnerability are at the centre of a new initiative to reduce road deaths and injuries. The Transport Accident Commission recently launched its latest road safety project, highlighting how susceptible the human body is...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

McCann Worldgroup - Alzheimer's Society Following a competitive pitch process, Alzheimer’s Society has appointed McCann Worldgroup for a fully integrated scope of work, with the objective to build the society’s brand and increase...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Grey London Grey London announced two important promotions this week. Wayne Brown, currently MD of GreyPOSSIBLE, has been appointed to the new role of COO, while Matt Tanter, currently head of planning, has been promoted to CSO. They will report to...

Posted by: Creativepool Editorial

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