Magazine

displaying 1 - 36 of 3569 results

*

Events

Take Fucking Risks: meets Cindy Gallop & Ellie Flynn WRAP UP

Date 9th May 2018 Speakers Paul Mellor, Mellor&Smith Cindy Gallop Ellie Flynn Venue The Vaults, Waterloo, London Wow! FOUR HUNDRED AND TWENTY of you showed up at The Vaults on Wednesday. This was our 5th event and the largest yet… by...

Posted by: Mellor&Smith
*

Events

Take Fucking Risks: meets Cindy Gallop and Ellie Flynn

We're back with another Take Fucking Risks and we've got 2 badass speakers lined up for you. Cindy Gallop has been an idol of ours for years. Cindy started up ad agency Bartle Bogle Hegarty New York in 1998 and in 2003 was named Advertising Woman of...

Posted by: Mellor&Smith
*

Take Fucking Risks

We're changing the format for November's event. We've got 3 world class speakers each bringing their view on what it means to Take Fucking Risks. Included in the ticket: A beer on arrival, a short talk from Paul Mellor, 20 minute talk from badass...

Posted by: Mellor&Smith
*

Trends

Spotify sponsors Take F**king Risks podcast

Global music streamer Spotify has become the new sponsor of London-based brand and ad agency Mellor&Smith’s bi-weekly podcast series. TFR: The Podcast features interviews with a host of professionals who have pushed boundaries by taking risks...

Posted by: Creativepool Editorial
*

Features

JSR's Simon Amster on the evolution of content

As creative partner at photographic and illustration management agency JSR, Simon Amster sees a lot of content. With a background in broadcast at the likes of Disney and NBC Universal, he’s observed how the meaning of the word has changed over...

Posted by: Ryan Watson
*

Advice

How to be a better entrepreneur

In the digital age, anyone can become an entrepreneur. Unfortunately, not everyone is a good entrepreneur. While there is no single skill that can turn someone into a more successful entrepreneur overnight, there are some essential skills that you...

Posted by: Reporter
*

Advice

How to convince an angel to fund your start-up

Financing a start-up business can often be one of the most challenging tasks in an entrepreneur’s journey. While some people manage to save enough over a number of years and others may choose to take out a business loan, often the preferred...

Posted by: Reporter
*

Features

Hotel branding matters – just not the way you think

“Your brand is what people say about you when you’re not in the room.” I’m not sure Jeff Bezos was talking about hospitality brands here. But he should have been. Logos, typefaces, colour palettes, paper stocks, social media...

Posted by: Creativepool Editorial
*

Trends

The new era of conscious consumerism

The insatiable rise of the conscious consumer has taken extraordinary effect in the world of retail. The latest edition of Raconteur, in which Matter of Form (MOF) features, states two in three of us claim to be belief-driven buyers. A social...

Posted by: Matter Of Form
*

Advertising

Are white male creative directors ruining advertising?

The reason 89% of advertising is forgotten is because white men in London are the ones making the ads, according to Paul Mellor, owner and design director at Mellor&Smith. It’s all well and good for business leaders like Cindy Gallop and Sir...

Posted by: Ryan Watson
*

Features

Industry Influencers: Ete Davies

London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016. Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...

Posted by: Creativepool Editorial
*

Features

Industry Influencers: Javier Suso

Javier Suso, CEO of VCCP Spain, talks about increased competition for ad agencies and what his company is doing to combat that threat in this industry influencer interview. He also outlines the importance of company culture, how his former bosses...

Posted by: Creativepool Editorial
*

Advertising

Behind the Idea: Changing perceptions of Race for Life

Race for Life returns in 2019 with a message to encourage everyone to join the charity event and help beat cancer through a campaign by Anomaly. Matt Roach, one of the creative directors on the project, talks about what went into making the work and...

Posted by: Creativepool Editorial
*

Advertising

Why customers are the new competition

Brands need to be authentic and transparent in today’s modern media landscape in order to engage customers and get closer to audiences. As technology continues to disrupt the market, the likes of Spotify, Amazon and Netflix are changing the...

Posted by: Creativepool Editorial
*

Advertising

Reports of the death of advertising are false

There has been talk of the death of advertising as a new media landscape continues to evolve but is there any truth in the claiming that creativity’s best days are over? Federico Garcia, ECD at Huge New York, defended its case at Connect...

Posted by: Creativepool Editorial
*

Advertising

Ad trends 2019: Mark Melling

Verizon Media-owned global creative studio RYOT's head of EMEA, Mark Melling, believes it's time for advertising move on from being passive and one-way and that we have the tools and technology to make it happen. He gives his wider thoughts and...

Posted by: Creativepool Editorial
*

Awards

How Yarza Twins bottled diversity for Annual 2018

Click on Spanish sisters Eva and Marta Yarza’s Creativepool profile and you’ll be met with an avalanche of colour. The creative duo, better known as graphic design studio Yarza Twins, picked up a silver prize in the Annual in 2018 and...

Posted by: Ryan Watson
*

Features

Will China turn the world of marketing on its head?

Many of us know the story of rapid economic growth in China. In 2006 China's GDP surpassed the UK's, and by 2016 the Chinese economy was more than 6 times larger. As such in the last ten years China has transformed itself in a number of key areas...

Posted by: Qumin
*

Awards

Creative Stories... from Cannes

Back for our fifth consecutive year, ‘Creative Stories... from Cannes’ (previously Mini Cannes) hits London on the 18th July. This year we are super excited to be supported by the IPA and will be bringing you an inspiring selection of...

Posted by: Creative Social
*

Features

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
*

Features

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
*

Trends

Ad Trends 2018: An uncertain industry in a state of flux

When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...

Posted by: Benjamin Hiorns
*

Advertising

Ads of the Week: Christmas comes early (again) and other stories

Adam&Eve/DDB - John Lewis It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...

Posted by: Creativepool Editorial
*

Features

Jack of All Trades: Why the classic agency model needs fixing

The traditional agency model used to work. An agency builds a team of trained and dedicated full-time 'creatives.' A client brief lands, a team of in-house talent is assembled, and tasks are assigned. The work is delivered and the time billed - all...

Posted by: Bomper Studio
*

Features

Brands and the Cult of Celebrity

Greenlight’s Tim Waine on how icons can still breathe new life into brand campaigns. Remember that ad featuring Cheryl Cole and L’Oréal? Times and trends may change, but celebrity brand endorsements remain one of the most powerful...

Posted by: Greenlight
*

Advice

A series by Studio Lovelock: This much we know..

Studio Lovelock is a vibrant collective of designers, animators and developers driven by a passion for exploration, problem solving and craft. We pride ourselves on being down to earth souls, who always strive to go above and beyond. We are a...

Posted by: Studio Lovelock
*

Advertising

Cannes Lions 2017: Top Speaking Sessions at the Palais

Whilst it's the awards and the general glamour of Cannes that might dominate headlines, the real heart of Cannes Lions lies in the festival's celebrated speaking sessions. Championing the sharing of ideas and the betterment of the creative...

Posted by: Creativepool Editorial
*

News

Creativepool heads to Cannes Lions 2017

As the annual pilgrimage to the French Riviera draws closer, Creativepool is excited to announce the full list of events taking place in Cannes for the network. All week keep your eyes turned to the Magazine for the latest coverage of events,...

Posted by: Creativepool

Back to Magazine