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Leaders

Giving a presentation? Know your enemies.

Recently, I've been hosting some copywriting seminars. And I'm delighted to say the participants have all been attentive, smart and enthusiastic.That's not always the case, however. So, if you're due to deliver a pitch, presentation or training...

Posted by: Magnus Shaw
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Workshop

Can you hear me at the back? Five tips for better presentations.

Last week I gave a presentation in Lincolnshire. It's been a while since I did this (give a presentation I mean, not visit Lincolnshire) and I realised I might be a little rusty. So the night before, I ran through a few 'golden rules' - just a mental...

Posted by: Creativepool
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Inspiration

Win The Customer - Not The Sale

If your're in "Sales" you've probably been a delegate or participant in scores of presentations where some "guru" gives advice on how to sell something. Goodness knows how many of us have been subjected to these usually boring and ultimately futile...

Posted by: Tagmakers
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Industry

How to Present Creative Work as an Art Director

Presenting was a massive area in which I sought to improve as an art director and one in which many art directors who I've mentored through the years have also looked to improve. Today, I'm dropping a video about it-one that explores shaking nerves,...

Posted by: Kevin Forister
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Workshop

Rewilding the smoothie space for innocent | #BehindTheIdea

London-based design and brand studio ShopTalk recently partnered with the innocent drinks brand to create a digital platform as part of the "Big Rewild" campaign. ShopTalk created a digital hub which forms an integral part of the digital toolkit for...

Posted by: Creativepool Editorial
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Leaders

Bringing back fairness and transparency into image sharing

Content sharing is now easier than ever before. On social media like Instagram and others, content can be forwarded in a matter of seconds. But who is paying the consequences of this increased convenience and connectivity online? Of the 3 billion...

Posted by: Creativepool Editorial
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Inspiration

The age of beauty: tackling the industry’s diversity blind spot

A fixation on youth is endemic in advertising, with the fetishisation of bleached blonde locks, smooth bronzed skin and chiseled jawlines almost as old as the medium itself. But while there have been great strides made in recent years to diversify...

Posted by: Creativepool Editorial
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Industry

How VMLY&R Italy made coffee smart with Amazon and Alexa | #BehindTheIdea

Everything is smart these days, from your washing machine to your vacuum cleaner. Many anticipate a new era of the Internet, where networks, data and computers will be embedded into our domestic appliances. Then why shouldn't we make our coffee...

Posted by: Creativepool Editorial
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Job Description: 3D Visualiser

3D visualisation is a synonym for computer-generated imagery, 3D rendering, 3D graphics, etc. All of these terms refer to the digital process of creating some graphical content by using 3D technology - that is the task of a 3D visualiser. This...

Posted by: Creativepool
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Inspiration

How Wonderstuff reaches clients without pitching | #CompanySpotlight

Based in North East England, Wonderstuff is a wonderfully ambitious branding agency with a great heart, committed to making each client's journey unique. Wonderstuff does not pitch. The team has been expanding solely through referrals and word of...

Posted by: Creativepool Editorial
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Job Description: Executive Creative Director

The executive creative director (or ECD) is the head honcho as far as the creative team is concerned. The person behind the curtain engineering the creative identity of a company and facilitating the adoption of that identity throughout all media...

Posted by: Creativepool
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Job Description: Chief Creative Officer

The dream weavers at the centre of every creative enterprise, chief creative officers are a unique combination of managerial flair and creative talent. They offer a necessary balance between the CEO and CFO and need to realise that creativity is the...

Posted by: Creativepool
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Inspiration

The unmistakable identity of NOW - #CompanySpotlight

Online, you can find Chief Creative Officer Ben da Costa referring to himself as someone with a "big nose" and "big ideas." Now we know which one of the two is true. You must be secretly a genius to name your advertising agency NOW. There's no way...

Posted by: Creativepool Editorial
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Inspiration

Passing on the craft and passion through generations - #MemberSpotlight

It doesn't come off as a surprise to us that Rupert Allcock draws his personal inspiration from ordinary people doing unordinary things. Breaking expectations is pretty much what creativity is all about - it is where the award-winning works...

Posted by: Creativepool Editorial
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Industry

Black is... Talent, Passion and Creative Energy - #BehindTheIdea

Handling the crew for one film is already no mean feat - but handling six? Come on. And yet, the teams at Karmarama and Accenture did it. For Black History Month back in October, the agency network teamed up with black filmmakers, animators and crew...

Posted by: Creativepool Editorial
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Workshop

Craft vs Collaboration - Balancing creative life in the new normal 

You wouldn't have been too optimistic at the beginning of the pandemic, but it looks like productivity while working from home has actually increased. The workforce has found its own balance. We do know, however, that creativity often thrives in...

Posted by: Creativepool Editorial
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Leaders

The key to great client relationships? Don’t forget your toothbrush

How do you ensure a healthy client-agency relationship? There is no hard and fast rule of course, and different approaches may work for different teams. Some are content with keeping client relationships to just feedback calls and general meetings....

Posted by: Creativepool Editorial
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Leaders

Deirdre Waldron on passionate leadership

TBWA\Dublin chief executive officer Deirdre 'Dee' Waldron was not born a CEO. And this made her an even more passionate and empathetic leader. Born a computer programmer, Dee learned from coding a set of transferable skills she still employs to this...

Posted by: Creativepool Editorial
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Workshop

Making better worlds together, with UNICEF and VaynerMedia

On World Refugee Day (20th June) UNICEF launched a campaign to encourage people to think differently about refugee and migrant children, to focus on what the adoptive communities gain. Created by VaynerMedia, its team of senior art director Lianne...

Posted by: Creativepool Editorial
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Inspiration

The Blind Passion of Augusto Correia

"Don't learn advertising. Learn people." Associate creative director Augusto Correia has an ardent passion for creativity. You can easily get that from his words, and how vehemently he talks about his craft. Born a musician and grown in advertising,...

Posted by: Creativepool Editorial
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Workshop

Making the jump from Designer to Head of Design

The jump from designer to Head of Design is like that from musician to conductor. A designer is a highly skilled specialist that performs as a part of a larger ensemble. The Head of Design decides how to interpret new works, unifies the performers,...

Posted by: Creativepool Editorial
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Workshop

5 ways to create better marketing content

Agencies, in-house teams, freelancers - no matter who you are, our working lives are dominated by digital content. So what’s the challenge heading into 2020, and more importantly, what can you do to increase both the wellbeing and productivity...

Posted by: Canto
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Inspiration

Key themes from Circles Design Conference 2019

On 19-20 September 2019, I attended the Circles Design Conference right in my backyard of Richardson, Texas. It was a great mix of inspiration, design highlights and learnings. This video covers a general synopsis of the 12 speakers and their...

Posted by: Kevin Forister
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Workshop

The secret to amazing design mock ups

Creating mock ups to elevate your design has never been easier. Let's jump into a couple of quick resources to put your artwork into environment to better display your work on your portfolio or in presentations. Thanks for watching and I hope it...

Posted by: Kevin Forister
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Leaders

Turn up the volume on your brand identity

It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...

Posted by: ifour
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Inspiration

If creative teams were Marvel heroes

French agency We Are Social has created a series of logos based on the concept of creative teams being superheroes. To celebrate the talent, passion and superpowers that go into some of advertising’s most indispensable job titles, the...

Posted by: Creativepool Editorial
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Workshop

5 ways to go green and save your business money

Transforming a business into a more environmentally sound operation is becoming a prevalent trend across all industries today. Embracing sustainable, renewable energy sources is crucial in helping our planet in the fight against disastrous climate...

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