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Displaying 73 - 108 of 666 results

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Inspiration

SWEAR IN YOUR F***ING ADS

WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...

Posted by: Matt Batten
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Leaders

Why the future of marketing is long-form storytelling

It is known that viewers retain 95% of what they watch on video. Brand videos are a powerful tool for any marketer out there - a medium with which audiences resonate now more than ever. There is an opportunity out there for marketers wanting to...

Posted by: Creativepool Editorial
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Features

Stop saying TV and print are dead

For some curious reason, we humans tend to get excited with novelty pretty quickly. We struggle to see past the innovation, and the most progressive of us (a lot of creative people are, to be fair) get carried away with some doomsday comments aimed...

Posted by: Antonino Lupo
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Industry

Here's all the Gold Winners from Annual 2021!

Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...

Posted by: Creativepool Editorial
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Inspiration

Top 25 most inspiring creative inventions and products of all time

When you look at the history of product design and the greatest innovations of all time, it’s hard to ignore how a large amount of incredibly amazing inventions have all started popping up rather recently. The golden age of innovation and...

Posted by: Antonino Lupo
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Inspiration

A glimpse behind the veil of Sound Design | #MemberSpotlight

Most of the pictures you'll see of Volker Armbruster below picture him in his studio or next to a piano. We believe it is for a good reason. We have no trouble imagining that Volker would rather spend time in his studio making some beautiful music...

Posted by: Creativepool Editorial
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Inspiration

Top 25 mind-blowing advertising facts you should know today

Did you think you knew everything about advertising? These top 25 historical facts about the ad industry will surprise you. It is History Month here at Creativepool, which is the perfect opportunity for us to be reminded that there is always...

Posted by: Antonino Lupo
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Features

Exclusive Judges Insight: How to Craft a Perfect Annual 2021 Entry

The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...

Posted by: Creativepool Editorial
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Job Description: Creative Team

The Creative Team in the advertising, digital or marketing sector is responsible for generating attention-grabbing ideas that will entice the consumer or target audience. Members of the team work together to develop conceptual campaigns designed to...

Posted by: Creativepool
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Inspiration

What hides behind the camera? - #MemberSpotlight

Matthew Huntley lives and breathes film. You can say that of many directors, but for few it is as true as with him. Constantly looking for inspiration, endlessly focused and with a specialism in documentaries, Matt is a prolific director/filmmaker...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a Freelance Writer?

A guide to writing rates, with tips and advice on how to price your freelance services Writers are masters of words, weavers of stories and often incredible storytelling enthusiasts. When writing freelance and online, structure is their best friend,...

Posted by: Antonino Lupo
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Inspiration

The Wonderlust of Monika Jurczyk - #MemberSpotlight

From the land of unicorns and wind, comes an illustrator who's seen much and dreamt even more. Monika Jurczyk has been drawing since she was a child, a lover of adventure and an eternally curious creative. With her bold, colourful and minimal style,...

Posted by: Creativepool Editorial
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Leaders

How brands can engage consumers online

It was clear quite early on that 2020 would become the year when socials took the centre stage. With most of the world in lockdowns or respecting social distancing rules, there were few outlets for entertainment and creativity outside of our beloved...

Posted by: Creativepool Editorial
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Industry

Broadcasting the Mars rover landing with Ocean Outdoor - #BehindTheIdea

How do you livestream the Perseverance Mars 2020 mission from NASA as it happens, to the big screens in Piccadilly Circus? If it sounds like a daunting task, rest assured that it is. According to Ocean Outdoor, such feat was never attempted before -...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance musician/composer?

A guide to freelance music composition rates, with tips and advice from experienced professionals in the industry Musicians and composers set the mood of the stories we love and cherish the most in our hearts. Without musicians, horror films would...

Posted by: Antonino Lupo
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Inspiration

Are You In Your Own Way?

For the last few years I’ve immersed myself in the lives of great artists, writers, performers and musicians. I’ve read memoirs and biographies; listened to radio programmes and podcasts; watched documentaries and biopics. Over time...

Posted by: Richard Holman
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Features

10 ways to fend off freelance loneliness in 2021

Happy new year, freelancers! Surely 2020 has been an interesting one for all of you, in both good and bad ways. After an initial discouraging time of radio silence and cancelled projects, it seems that some clients are finally starting to come back,...

Posted by: Antonino Lupo
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Inspiration

Why better digital branding means a better 2021

2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...

Posted by: Woven Agency
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Industry

Behind the Idea: Santa has a message for the nation

If there's one view we got used to pretty quickly here in the UK, it is a certain PM stepping up to the lectern to give us an important announcement. So naturally it was quite interesting to see none other than Santa take his place for a bit. With...

Posted by: Creativepool Editorial
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Leaders

Diversity Drives Creativity – with CCO Owen Lee

If we want more tech wizards, more creativity, more diversity, we need to be exciting and fun again. The creative industry used to be the 'best place to work.' Over time, that fun got diluted and the purpose of the whole industry arguably got...

Posted by: Creativepool Editorial
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Inspiration

The beastly creative passion of Steve Sellick

It comes from Stephen Sellick's own fingertips that he is as passionate and fired up as he's ever been. Having started out as a freelance illustrator, Steve has now been in the industry for over 25 years, and he's seen plenty of changes in his own...

Posted by: Creativepool Editorial
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Inspiration

The Relentless Free Spirit of Clare Reeves

We don't often feature voice artists around these parts - but when we do, we make sure they are among the most inspiring creatives out there. There are a lot of misconceptions about performing arts, and freelance voice artist Clare Reeves knows them...

Posted by: Creativepool Editorial
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Inspiration

The Spark of Creativity in Easy Animal Studio

It took us long enough to finally get through to Easy Animal Studio for our Company Spotlights, but we've been eager to talk about this lovely and crazy bunch for every second of that long wait. The best thing about creativity is that you often...

Posted by: Creativepool Editorial
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Leaders

Managing Director Simon Bell on Seizing Opportunities

Not everyone is lucky enough to grow up in a context and environment where creativity is encouraged. Managing director at JustSo Simon Bell went one step further: with his father running a small business, Simon was always curious about the ins and...

Posted by: Creativepool Editorial
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Inspiration

Pleasure in Small Things with Dmitry Pushkarev

Dmitry's story is one of jaw-drops, twists, turns and dreams. Born a soldier, grown a policeman, turned carpenter and then 3D modeller, we are fascinated by the range of experiences Dmitry has lived in his life and we are impatient to share them with...

Posted by: Creativepool Editorial
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Features

80% of creative organisations are not hiring right now

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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How brands can find meaning from tougher times

When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...

Posted by: James Thomlinson
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Leaders

Who owns the future of sport?

When it comes to engaging the fans of the future, some sporting organisations and sponsors could be doing more. Imagination's Creative Strategist, Alex Beazley-Long, discusses below. A changing landscape In the past, sports organisations did not...

Posted by: Imagination
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Inspiration

Behind the Idea: Freeing your ambition with The Open University 

The Open University, the UK’s largest academic institution, recently launched a campaign to inspire people to harness their ambition through education and achieve life-changing results with the university’s flexible offering. The...

Posted by: Creativepool Editorial

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