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Leaders

International Women's Day 2017 in Advertising

This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

VCCP - eBay eBay has picked VCCP as its lead creative agency in Europe as it embarks on the next stage of its “brand evolution.” The announcement follows a competitive pitch during which the online marketplace sought out one agency to...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Edelman Deportivo Edelman UK is looking to Stockholm to accelerate its creative ambitions consolidating its capabilities under the Edelman Deportivo banner. Stockholm based Deportivo was described by Contagious in January 2017 as the “best and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Smörgåsbord - Visit Wales Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...

Posted by: Creativepool Editorial
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Leaders

Mobile World Congress 2017: The Top Stories

The mobile tech community have descended in their compact droves on Barcelona this week for the 2017 Mobile World Congress, which appears to be expanded every year as the mobile market does likewise. This year, with smartphones reaching their peak of...

Posted by: Benjamin Hiorns
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Inspiration

Creativepool City Guides: Glasgow

Dubbed the 'hippest place in Britain' by The Times, Glasgow is in the midst of a creative coming-of-age as the de-industrialised cityscape gives way to a subtle but steady innovatory transformation. But whilst it may have been overlooked in...

Posted by: Kate Lewin
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Leaders

Top 10 Account Wins of the Week

Bonfire Creative Intelligence - Bosch Following a competitive pitch process, Bosch has selected award-winning full service creative consultancy Bonfire Creative Intelligence to design and create POS for key product campaigns across Europe in 2017....

Posted by: Creativepool Editorial
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Inspiration

Why can't your agency innovate?

Innovation continues to be the hot topic in businesses the world over. Last year I was fortunate enough to be asked to speak at the Spikes Asia Festival of Creativity in Singapore on the subject. The festival is a clear signpost of the growing...

Posted by: Marc Curtis
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Leaders

Top 10 Hires of the Week

Above+Beyond (See Header) Above+Beyond begins 2017 with three new hires across its Strategy and Design teams, to work across the agency’s client base including Amazon, Betway, Meantime Brewing Company and Unilever. Toby Steinberg comes to...

Posted by: Creativepool Editorial
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Leaders

The Best Valentines Day Campaign's of 2017

Whilst most of us know deep down that Valentine's Day is little more than a reason for couples to buy more cards and chocolate for one another and for singletons to buy more beer, ad land continues to pull out the punches every year. 2017 is no...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Saatchi & Saatchi London Saatchi & Saatchi London has made two key management changes, promoting Richard Huntington, currently Chief Strategy Officer, to the role of Chairman and Sam Hawkey, currently a Managing Partner, to Managing Director. The...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Carling, Maplin, Wales and other stories

BrandOpus - Carling Carling has unveiled a brand refresh from global brand design agency BrandOpus, which will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

J. Walter Thompson – HSBC We begin this week with a retraction. Last week we stated that Saatchi & Saatchi had replaced J. Walter Thompson as the lead agency on HSBC’s global brand advertising account, but HSBC has since confirmed that these...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Nineteentwenty Nineteentwenty has announced the appointment of Duncan Horn, who joins the company’s London office from Glassworks as VFX Supervisor. Duncan’s arrival completes a lucrative year for Nineteentwenty. 2016 saw the post...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Karmarama - Philadelphia Philadelphia, the Mondelez power brand and category leader, has appointed Karmarama as their new lead creative agency across Europe, following a competitive pitch at the end of last year. Philadelphia tasked agencies to...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

m/SIX m/SIX has hired Alistair MacCallum, former CEO at Omnicom’s M2M, as its UK Chief Executive, allowing Jess Burley to focus on her role as Global CEO. m/SIX, which is a joint venture between The&Partnership and GroupM, experienced strong...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Rothco - Kerry Foods UK Rothco is continuing its international expansion out of Dublin having been awarded the international contract for Kerry Foods’ Kids Dairy Snacking business encompassing Cheestrings, Yollies and Scoffies. Cheestrings...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Saatchi & Saatchi Magnus Djaba has been appointed by Publicis to take on the newly created Global President role at Saatchi & Saatchi, with current global CEO, Robert Senior, departing to pursue personal plans. Djaba, the UK CEO of Saatchi & Saatchi...

Posted by: Creativepool Editorial
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Leaders

CES 2017: Setting the Tech Trends for 2017

Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...

Posted by: Benjamin Hiorns
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Inspiration

Five degrees (or days) for communication over: 360 to 365

Once upon a time there was a briefing with expectations, assets and a budget. The team met, brainstormed, scratched their heads , planned, created and finally the child was born. The presentation to the client was good - the powerpoint presentation...

Posted by: Andre Felix
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Leaders

Wunderman use CES to unveil the concept of “Wantedness”

In a marketplace defined by increased transparency and decreased trust, instead of selling, brands must prove that they will commit to earning their customer's business. A new study commissioned by leading global agency Wunderman, and in partnership...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

IAB UK Jon Mew has been announced as CEO of the IAB (Internet Advertising Bureau), making him the successor to Guy Phillipson, who recently stepped down from the role. Mew has been at the IAB since 2008, joining as head of mobile before being...

Posted by: Creativepool Editorial
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Leaders

Top Design Trends of 2017 from the Industry

When it comes to the world of design in 2016, many will look back on it as a year where the digital and physical worlds finally began to blend in earnest thanks to the advent of affordable VR and the perpetual advancement of design technology. It's...

Posted by: Benjamin Hiorns
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Leaders

Will Digital Kill Packaging?

Galvanised by convenience and speed, we are ordering more online than ever before. E-commerce is the fastest growing retail channel in Europe and North America; globally it is expected to represent 70% of all sales transactions by 2017. The volume of...

Posted by: Bulletproof
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Leaders

The Top Advertising Campaigns of 2016 from the Industry

Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...

Posted by: Benjamin Hiorns
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Leaders

Beatboxing carollers deliver alcohol to your door with Deliveroo

Beatboxing carollers remixed classic Christmas songs to spread the festive cheer as part of the launch of a new alcohol home delivery service across the UK from thebar.com and Deliveroo. Launching in London last week, those first to use the service...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Proverb Proverb welcomed Alisa Blanter as Senior Art Director this week. Blanter will work on a variety of the agency’s accounts. Blanter joins Proverb after spending 10 years with Viacom’s Nickelodeon in New York where she began as a...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Cummins&Partners - Chobani Yogurt brand Chobani has appointed Cummins&Partners as its communications partner. The win follows a competitive pitch. The brand, which has attracted global notice for its policies on social responsibility, launched the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Saatchi & Saatchi LA - Toyota Toyota and Saatchi & Saatchi Los Angeles have launched a new campaign to mark Toyota’s 37th annual “Toyotathon,” celebrating the brands’ yearly December Sales event. The campaign is comprised of...

Posted by: Creativepool Editorial

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