Displaying 1 - 36 of 2742 results
There are multiple factors behind any paradigm shift, but consumer behaviour is arguably one of the biggest for marketing. When audience habits and mindsets change, so too must the way marketers consider and approach their communications. As demand...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed over summer, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? Among the...
Posted by: Creativepool Editorial
If we go back to the heyday of Architecture, the only tool an individual was armed with to create what a building could look like was a pencil and a lot of paper. Now we fast forward in time and these tools have evolved into more convenient computers...
Posted by: mustard viz
Opinion by Sol Rogers, CEO & Founder, REWIND AI is everywhere in the media at the moment, but it’s all quite confusing. What does artificial intelligence actually mean? What’s the difference between a chatbot, AI interfaces, Siri and the...
Posted by: Magnopus
Nimb ring doubles as a panic alarm The Nimb Ring hides a panic button that sends an alert to friends and emergency services if the wearer is in trouble. The button is concealed in the underside of the ring, which otherwise resembles a normal piece...
Posted by: Creativepool Editorial
We’re in a unique moment in time which offers us the opportunity to blend traditional methods of filmmaking developed during the past 100 years with a new set of creative tools and displays in immersive content that allows filmmakers to engage and...
Posted by: Creativepool Editorial
In a supplemental piece to my weekly tech roundup from yesterday, I'll be looking forward and examining the trends that look set to take the tech world by storm this year. In many ways, whilst it was a fine year indeed, 2015 didn’t see many...
Posted by: Benjamin Hiorns
January: Google lets users design their own phones Internet kingpins Google unveiled a new prototype this year for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work...
Posted by: Creativepool Editorial
Dan Goman, CEO and founder of Ateliere Technologies picks apart the current streaming subscriber churn and offers an elegant cloud-based solution to the problem. For most people that grew up during the golden age of cable TV, the advent of streaming...
Posted by: Creativepool Editorial
The pandemic crisis has brought most of the world to a halt, at least when it comes to planning and the most social activities. Arguably, we have stopped doing the simplest of things too - like buying a new piece of technology or enjoying the thought...
Posted by: Creativepool Editorial
Wunderman Thompson Technology isn't necessarily creative in the traditional agency sense, but beware of not seeing their work as inherently creative all the same. The digital consultancy works at the intersection between clients and their growth in a...
Posted by: Creativepool Editorial
We've moved from having little to no concern about our personal privacy to a state of questioning everything when it comes to submitting our details to corporations and platforms. Facebook data breaches and the vulnerability of its systems to...
Posted by: Creativepool Editorial
At Connect: London this week, Stuart Wilson, creative director at McCann Central, will host a session about deepfake technology and look to take the audience on a journey around the subject. Deepfake is an AI-based technology used to produce or...
Posted by: Ryan Watson
Returning for the second year, the global innovation event co-organised by Publicis Group and Groupe Les Echoes, Viva Technology, turns Paris into a hub for the latest groundbreaking startups centred in Paris and beyond. With over 60,000+ attendees...
Posted by: Alexandra Schott
What's the soundscape going to be for your brand? In partnership with 90 Seconds, Creativepool caught up with Elizabeth Cherian, UK Director of JWT Innovation and Jeremy Pounder, Futures Director at Mindshare at Havas Cafe in Cannes to discuss the...
Posted by: Creativepool
The world of technology is constantly developing and we are charged with the task of staying ahead of the game in order to keep up with the latest trends in Next Gen broadcast and consumer electronics. As an industry that continuously encounters...
Posted by: The Crewing Company
As part of the third annual Everywoman Forum: Advancing Women in Technology, over 550 business and technology leaders gathered at the London Hilton on Park Lane last Thursday night (February 9) where the winners of the 2017 FDM Everywoman in...
Posted by: Creativepool Editorial
The finalists for the seventh annual FDM everywoman in Technology Awards, which celebrates women that are changing the face of technology in the UK, have been announced this week. From entrepreneurs and engineers driving the business agenda to...
Posted by: Creativepool Editorial
Speaking at The Future of Food conference in Stockholm last week, Johan Rockström, professor of environmental science at Stockholm University, urged attendees to think about the implications of society’s next 10,000 years by focusing on...
Posted by: Kate Lewin
The immediate, highly personalised interactions of technology brands like Amazon, Apple and Facebook have set a new benchmark for customer expectations across all industries, including travel, powering individual experiences that are fully informed...
Posted by: Creativepool Editorial
Peace building charity International Alert is bringing together technologists, designers, developers, and experts for its next #Peacehack; an international competition, which examines ways that technology can be used to resolve conflicts and build...
Posted by: Creativepool Editorial
Getty Images has announced the launch of an immersive new website experience with an emphasis on engagement and an easy consumer-centric navigation. Designed with fans of great imagery in mind, this new website and mobile experience is aimed at the...
Posted by: Creativepool Editorial
Developed and tested over the past 12 months, a pioneering new vehicle recognition technology from Ocean Outdoor is being rolled out for the first time in the UK with a campaign featuring the All-New Renault Mégane. Vehicle recognition uses...
Posted by: Creativepool Editorial
Tattooing is a varied art form, the oldest tattoos ever discovered were found on the body of Ötzi the Iceman who lived sometime around the late 4th millennium BC. And over the centuries tattooing has been used by clans, oriental cultures,...
Posted by: Kate Lewin
Over its six years of operation, the Boston- and LA-based ZERO VFX has made great strides in the commercial and film industries. Along with ad work for brands such as Toyota, Subway and Jack Daniel’s, the ZERO team has created a diverse array...
Posted by: Creativepool Editorial
Modular technology, or at least the idea behind it, speaks to the creative sparks in all of us. The feeling that our belongings really 'belong' to us can also be amplified inexorably by customising our clobber, so it's only natural that the concept...
Posted by: Benjamin Hiorns
To test the theory that an addiction to technology (smartphones particularly) is the reason sex on holidays often does't live up to the expectations of modern couples, Durex has launched a social experiment, devised by TMW Unlimited, which tears...
Posted by: Creativepool Editorial
I guess you know you're an advertising geek when you spend time spotting which actor is currently doing the voice-over on which spot for which brand. At the moment Caroline Quentin and Hugh Dennis seem to be leading the pack in the UK, with at least...
Posted by: Magnus Shaw
The Director of London's Natural History Museum, Sir Michael Dixon, has spoken out about the importance of the impact technology can have on visitor experience. Speaking in the museum's Darwin Centre as a part of London School of Business and...
Posted by: Magnus Shaw
On 1st April, digital and direct marketing agency, LIDA, teamed up with the iconic independent bookseller Foyles, and got involved with the April Fools’ Day action. Together they revealed “Boo!mark” - a new technology that monitors...
Posted by: Pumpkin
Why do they bother? Politicians, I mean - and specifically their ideas concerning technology. Because each and every time they open their mouths on the subject, they make utter fools of themselves. A shining example of this idiocy appeared last...
Posted by: Magnus Shaw
The performance-based advertising network Adscend Media, has announced the launch of AdWall, an innovative piece of offerwall technology, which lets publishers choose an ad-sponsored alternative to traditional payment. AdWall is a comprehensive,...
Posted by: Benjamin Hiorns
Other than reckless and reluctant banks, what would you say is the biggest hindrance to small business, in the UK? High rents? Punitive rates? How about broadband? You would imagine the internet has been nothing but a boon to business, what with the...
Posted by: Magnus Shaw
When the dreadful story of the mysterious disappearance of Flight MH370 dawned on the world, it was notable how many people pontificated ‘Surely all those satellites and things can track a plane anywhere.’ Some hotheads even went as far...
Posted by: Magnus Shaw
There’s nothing we like more than a nice bit of 3D and Virtual Reality. That is, if our trips to the cinema are anything to go by. There was a time not so long ago when watching a film in 3D was a bit of a treat. Now the technology is arguably...
Posted by: Ashley Morrison
By Ashley Morrison Considering that words and the effective use of them takes up pretty much my whole working life, I don’t read enough of them. No, cancel that - I do read enough of them, just not the right ones. Last night, I found a largely...
Posted by: Creativepool