Leaders
BrandOpus - Carling
Carling has unveiled a brand refresh from global brand design agency BrandOpus, which will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling...
Posted by: Creativepool Editorial
Leaders
David&Goliath - KIA
Kia is wasting no time in teasing its Super Bowl ad this year. After releasing two short teaser spots last week, the automaker has now released another teaser spot starring its celebrity spokesperson, Melissa McCarthy. The latest...
Posted by: Creativepool Editorial
Leaders
The scooter that aims to shift perceptions around ageing
PriestmanGoode has designed a scooter for older people, which aims to change perceptions around ageing and promote physical activity in later life. The Scooter for Life is a partly...
Posted by: Benjamin Hiorns
Leaders
Studio Output - BBC Three
Studio Output has created a new brand refresh for BBC Three, which aims to help them reconnect with their audience by defining the brand's character and designing a new visual toolkit that's more relevant for the digital...
Posted by: Creativepool Editorial
Leaders
Saatchi & Saatchi - HomeAway
In what is easily my ad of the week, given my love for all things Nick Offerman, the former Parks and Recreation star (and carpenter) urges people to “Get HomeAway from it all” as part of the holiday rental...
Posted by: Benjamin Hiorns
Leaders
StudioMono - Kingsbury Press
StudioMono has rebranded and repositioned Kingsbury Press as masters of “The Art of Print” as the printer marks its 50th year in business. The new look is minimal and monochromatic and is offset by an online...
Posted by: Creativepool Editorial
Leaders
J. Walter Thompson London - HSBC
The latest HSBC UK campaign by J. Walter Thompson London aims to demonstrate how HSBC’s products and services keep its customers moving onwards with their lives. The four specific offerings are: a one day...
Posted by: Benjamin Hiorns
Leaders
Google - Waymo
Google is finally establishing its self-driving car project as its own separate entity called Waymo, which unveiled its new logo this week. The company’s name apparently stands for “a new way forward in mobility,”...
Posted by: Creativepool Editorial
Leaders
Young & Laramore - Upland Brewing Company
Upland Brewing Company have announced a refreshed packaging and ad campaign for their renowned Sour Ales, which are made with wild yeast and have recently emerged from the beer geek underground and become an...
Posted by: Creativepool Editorial
Leaders
Taylor Herring - The Week Junior
The Week Junior magazine have hired creative PR agency Taylor Herring to promote the brand in its debut year. The campaign will highlight Britain’s “Knowledge Gap” on current affairs and will see...
Posted by: Creativepool Editorial
Leaders
Ragged Edge - Camden Lock
Parent company Market Tech recently approached Ragged Edge to define and create a coherent brand for the iconic Camden Market. The approach had to be relevant to a broad millennial audience and work both on and offline, but...
Posted by: Creativepool Editorial
Leaders
Cheil London
Cheil has appointed Peter Zillig, a former Chief Executive of Havas Worldwide New York, as CEO of its London office. His appointment follows the resignation of Paul Hammersley, the chief executive of Cheil UK, in October 2016. Zillig,...
Posted by: Creativepool Editorial
Leaders
Work-Order - Kodak
Kodak has redesigned its logo for the first time in a decade, opting to bring back a similar iteration of the iconic Kodak K first introduced in 1971. The New York-based studio Work-Order has designed the new identity, which...
Posted by: Creativepool Editorial
Leaders
Faster Horses - Somerset House
Faster Horses and Somerset House, the centre for contemporary culture in the heart of London, have released a film to launch Somerset House Studios. Somerset House Studios is a new experimental workspace for artists,...
Posted by: Benjamin Hiorns
Leaders
Clemenger BBDO Melbourne - Mattel Australia
Clemenger BBDO Melbourne has been appointed lead brand agency for Mattel Australia. Mattel is one of the world largest toy companies with Barbie, Hot Wheels and Fisher-Price some of its most famous product...
Posted by: Creativepool Editorial
Leaders
J. Walter Thompson London - OXO
OXO is returning to British TV screens this week with two heartwarming ads following the lives of a modern-day family, created by J. Walter Thompson London. In this new take on the classic work, which was made famous...
Posted by: Benjamin Hiorns