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Displaying 289 - 324 of 9302 results

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Leaders

Social commerce: why we must not ignore this new ROI goldmine

As we ease back into a new normal and things start opening up again, there are new avenues of profits for brands and advertisers worldwide that simply can't be ignored. Our favourred social media platforms have turned into proper digital...

Posted by: Creativepool Editorial
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Industry

Fighting malaria with Dentsu and Malaria No More | #BehindTheIdea

Malaria is one of the world's deadliest and oldest preventable diseases. Global efforts since 2000 have saved thousands of lives, but Malaria No More feels that there is a risk that worldwide stakeholders will start resting on their laurels....

Posted by: Creativepool Editorial
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Job Description: Events Designer

Events always have been and always will be an incredibly important part of the creative industries and Events Designers are the ones working behind the scenes to bring events to life. If you’ve ever found yourself at an event where you were...

Posted by: Creativepool
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Job Description: Design Director

A Design director bridges the link between creative employees and management. A senior role for leaders with a proven track record of effective communication, innovation, and high-level design problem-solving, design directors ensure that all...

Posted by: Creativepool
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Inspiration

Everyone hates advertising, until they lose their Dog

Then they want to figure out the best way of stopping people in their tracks, taking notice, and finding Fido. The same is happening with brands with a focus, or increased interest in digital. Every brief asks creatives to think...

Posted by: Simon Manchipp
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Job Description: Retoucher

The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...

Posted by: Creativepool
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Leaders

How to market a sustainable brand and cut through the noise

It's all great to have your brand accredited as a green corporation, but how do you follow through your good intentions with clear actions? In this new era of consumerism, especially as consumer habits are shifting so much in the wake of the...

Posted by: Creativepool Editorial
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Leaders

The value of individualisation in the new world of retail

When you think of retail and Covid-19, you can't help but feel a sense of discomfort pretty much off the bat. Retail has been heavily hit in the middle of this pandemic, with high street stores and firms closing up, tourism going down and an overall...

Posted by: Creativepool Editorial
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Inspiration

What is Gamification in marketing and why you should be using it

Gamification in marketing is a marketing strategy that has yielded great results for some of the biggest brands in the world, as well as smaller businesses and newcomers across various sectors. Whether you’re new to this concept or looking to...

Posted by: SMACK Agency
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Features

Everywhere, nowhere: the future of the workplace

With the UK about to ban social gatherings again on Monday, the rest of the world is increasingly aware that tight lockdown measures will have to come back into effect soon. Work from home is here to stay, and this will shape the future of the...

Posted by: Antonino Lupo
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Industry

Global creative calendar: September 2020

In the recent past, pioneering research by The EXPERIENCE Institute established three main reasons for attending events: Education, Destination and Networking. These days, while it may not be an option to travel, the ability to advance knowledge and...

Posted by: The Darnell Works Agency
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Features

Retail in the near future

Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...

Posted by: Posterscope
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Features

The Anamorphic Artistry of Stephen Berry

It's impossible to not fall in love with Stephen Berry's photography as soon as you lay your eyes on them. His love for cinema shines through each and every shot, and it's not by chance that he loves recreating his favourite film shots with his toys...

Posted by: Creativepool Editorial
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Inspiration

The Art of Change with Jabeen Qadri

We hear it all the time - art can change people. Creativity in itself can change people, but we did not know to which extent until we've had a chance to speak with freelance illustrator Jabeen Qadri. Jabeen was stuck in a field of study which made...

Posted by: Creativepool Editorial
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Features

Inertia had stifled creative innovation, COVID-19 has accelerated it

The coronavirus pandemic has brought a host of unimaginable changes into everyone's lives. Things that were ordinary have become temporarily extraordinary, and vice versa in some cases. Some, like retailers, have had to sustain more crippling blows...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: May 2020

If you are shocked and awed by the massive disruption to life as you have known it, you are not alone. Back in March, this forecast of upcoming events became irrelevant almost overnight. Looking to the future, hours and hours have been spent...

Posted by: The Darnell Works Agency
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How brands can find meaning from tougher times

When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...

Posted by: James Thomlinson
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Member Spotlight: Perou's Piercing Photography

Anarchic bonfire nights don’t come up often in modern civilisation, but they are said to ignite sparks of creativity in willing minds. Mr Perou’s photography has secured a special place in our hearts since we first laid eyes on it, crisp...

Posted by: Creativepool Editorial
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Leaders

Who owns the future of sport?

When it comes to engaging the fans of the future, some sporting organisations and sponsors could be doing more. Imagination's Creative Strategist, Alex Beazley-Long, discusses below. A changing landscape In the past, sports organisations did not...

Posted by: Imagination
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Leaders

How can brands adapt to change in the luxury sector?

As luxury consumers' behaviour changes from 'having' to 'being', experiences are being increasingly valued as much as products. Brands can capitalise on this by creating experiences that are the sweet spot between brand aspiration and brand vision....

Posted by: Imagination
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Inspiration

#EachForEqual: What International Women’s Day Means to Photographers

See what #EachForEqual means to these photographers as they prepare for International Women’s Day 2020, and learn ways you can add gender diversity to your own portfolio. The theme for International Women’s Day 2020 on Sunday, March 8th...

Posted by: Creativepool Editorial
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Inspiration

The Rise and Rise of Gamification

Just like comic books and the recent rise of nerd culture, long gone are the days where gaming was seen as something for kids or only limited to games consoles. The normalisation of gaming on various platforms has increased so much that it was only a...

Posted by: SMACK Agency
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Features

Member Spotlight: Learning to accessorise with Joanna Godbold

Every once in a while, I like to break out of my comfort zone and explore a side of the creative industries that I might not have much (if any) stock in. Fashion is one such avenue. My fashion sense primarily stretches to jeans, t-shirts...

Posted by: Benjamin Hiorns
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Inspiration

Another Industry to Disrupt

When we started The Pop Up Agency and proposed a different approach to solving briefs, we were met with both love and resistance. Many established companies were skeptical of our agile methods and some people said it would be impossible to solve...

Posted by: Maksimilian Kallhed
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Features

Member spotlight: Learning, observing and unlearning with Luciano Koenig

An artist with a colourful eye and a passionate heart, Luciano Koenig is a man with advertising in his veins. The photographer and art director, who is also the Creator and Editor of digital creativity magazine LIKE CREATIVITY, has claimed more than...

Posted by: Creativepool Editorial
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Inspiration

Simple, mobile and personal: Six predictions for retail in 2020

The retail world is constantly in a state of flux, more so now than ever before with the majority of retail transactions now happening online and perpetual connection (via our smartphones) changing the way we shop and the way we interact with brands...

Posted by: Creativepool Editorial
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Leaders

Vodafone discover that connection is key to unlocking creativity

Half of all small businesses in the creative industry say that technology levels the creative playing field in a fiercely competitive industry according to new findings launched this week by Vodafone. The research, which surveyed 500 creative...

Posted by: Creativepool Editorial
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Leaders

8 bold logo moves by brands

The golden arches, a half-eaten apple, a pair of mouse ears... just some of the instantly recognisable logos in the world of big brands. A company’s emblem is a powerful thing and associates everything it represents in one image which means it...

Posted by: Creativepool Editorial
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Features

How an audience-led approach can help luxury brands win in search

Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...

Posted by: Creativepool Editorial

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