Displaying 1 - 36 of 6069 results
As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...
Posted by: Matt Box
They were always going to make an impact on the VR world in a big way, but reports seem to suggest that Google have some pretty ambitious plans, with the rumours stating that the tech giants are building a standalone headset that doesn't require a...
Posted by: Benjamin Hiorns
Nvidia enter the console wars Whilst Sony's Playstation 4 and Microsoft's Xbox One might be sitting pretty as the best selling games consoles on the market, there is always room for a little healthy competition. Nintendo's Wii U arguably fulfils a...
Posted by: Creativepool Editorial
This weekend at the Mobile World Congress trade show in Barcelona, 2000 exhibitors and more than 86,000 visitors gathered to revel in everything portable and electronic. Traditionally the annual show (which continues throughout the week) is all about...
Posted by: Benjamin Hiorns
The mobile tech community have descended in their compact droves on Barcelona this week for the 2017 Mobile World Congress, which appears to be expanded every year as the mobile market does likewise. This year, with smartphones reaching their peak of...
Posted by: Benjamin Hiorns
“The word ‘purpose’ gets thrown around hugely these days,” started Jaimie Fuller, the founder of sports performance brand SKINS. To be purposeful, meaningful and authentic are watch-words for today’s marketer - and this...
Posted by: Creativepool
It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...
Posted by: Creativepool Editorial
In the vast realm of technology and innovation, one company has consistently stood out for its ability to captivate the world with its unique and defiantly iconic approach to branding: Apple. From its humble beginnings in a Californian garage and...
Posted by: Benjamin Hiorns
GWI, an audience insights technology company, has just published a forecast report with 5 of the most need-to-know trends for anyone looking to understand the consumer mindset in the year ahead. Taker | Maker has highlighted the report's key insights...
Posted by: Taker | Maker
Gillian McCurdy, Head of School of Digital Marketing and Narinder Singh, Senior Lecturer in Digital Marketing at Arden University discuss the long-term changes to marketing in the post pandemic world. Here, they outline how the huge jump in digital...
Posted by: Creativepool Editorial
Ever wondered what life would be without a toilet? 1 in 4 people around the world lack access to one. In fact, more than 10% of our global population must defecate in the open, and globally, 55% of people do not have access to safely managed...
Posted by: Creativepool Editorial
Samsung recently announced the launch of its folding billboard OOH campaign, created by Iris, to drive awareness around the release of its new Galaxy Z Flip4 , and the entire Samsung foldables range. This is the first billboard - used by a...
Posted by: Creativepool Editorial
In February 2020, digital design and technology agency Studio 24 was awarded the contract to redesign the website of the World Wide Web Consortium (W3C). For those unaware, this is the prestigious, international organisation founded by the inventor...
Posted by: Creativepool Editorial
The way people consume information and entertainment has changed a great deal over the past decade or so. Traditional channels like print, which fell in circulation by 55% between 2010 and 2020, are no longer the places where consumers look to keep...
Posted by: Creativepool Editorial
The retail world is constantly in a state of flux, more so now than ever before with the majority of retail transactions now happening online and perpetual connection (via our smartphones) changing the way we shop and the way we interact with brands...
Posted by: Creativepool Editorial
Taking location marketing as the process of delivering visitors to a specific location or set of locations, one of the simplest solutions is to be visible to people who are looking for the service you offer. As a prime driver of discovery and...
Posted by: Creativepool Editorial
World Emoji Day is being celebrated across the world today on social media and beyond with a host of fan comments, online discussion and articles about the universal language. Emojis have become an entertaining form of expression cutting out the...
Posted by: Creativepool Editorial
Many of us know the story of rapid economic growth in China. In 2006 China's GDP surpassed the UK's, and by 2016 the Chinese economy was more than 6 times larger. As such in the last ten years China has transformed itself in a number of key areas...
Posted by: Qumin
The tiny tag that keeps track of your valuables Tech entrepreneur Lapo Ceccherelli has developed a six-millimetre-wide tracking device that can help you find a lost smartphone or set of keys. When the Filo Tag is attached to valuables, users can...
Posted by: Creativepool Editorial
LOVE - Umbro Breaking news. UFOs have been discovered by Umbro and Premier League footballer Michael Antonio. The news broke following an ordeal in which comedian Brett Domino (alter ego of musician and comedian Rob J Madin) and Rich Hall were sent...
Posted by: Creativepool Editorial
Summer’s most high-profile sporting event is the perfect opportunity for brands to get outdoors With the UK’s most anticipated sporting event of 2018, the FIFA World Cup Russia, now well underway, and England emphatically qualifying for...
Posted by: Posterscope
Curious Films - The Wilderness Society Zoë Bell’s latest spot, “Save Ugly” for The Wilderness Society, boasts an A-list cast with the likes of Rosario Dawson, Cate Blanchett and Joel Edgerton. A three-minute musical comedy,...
Posted by: Creativepool Editorial
The FIFA World Cup creates some pretty valuable opportunities for advertisers. TV coverage of its matches attracts gigantic audiences across the world (about 3.5 billion people viewing at home in more than 200 countries) during a season when TV...
Posted by: Benjamin Hiorns
With the 2018 FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...
Posted by: Creativepool Editorial
Walmart files a patent for autonomous robot bees US supermarket giant Walmart is seeking to patent technology that would see drones pollinate crops like bees. The patent application, filed with the United States earlier this month, reveals that the...
Posted by: Creativepool Editorial
Last night at Cannes Lions, the winners of the Creative Data, Cyber, Direct, Mobile and Innovation Lions were announced, with big wins for DigitasLBi, David Miami, Dentsu and more prizes for the “meet Graham” campaign by Clemenger BBDO...
Posted by: Creativepool Editorial
On Saturday 17th June 2017, using only mobile advertising technology, video intelligence helped a local crepêrie increase its footfall by over 400%. Queues of locals arrived to sample its crêpes, having heard about the bistro on their mobiles. Les...
Posted by: Creativepool Editorial
Ribena has partnered with J. Walter Thompson London, Brass and Diverse Interactive to create an interactive app called “Doodle Your World,” which allows users to literally ‘doodle’ on their surroundings, by using Ribenary characters that come...
Posted by: Creativepool Editorial
We’re spending an extraordinary - and ever-increasing - amount of time playing mobile games. Our smartphones and tablets, packed with addictive apps, entice us to spend on average 3 hours a day playing games - a figure which rocketed 57% from...
Posted by: Pentasia UK
Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches with contactless technology in London in time for World Cancer Day on February 4th. The solar-powered benches enhance public...
Posted by: Creativepool Editorial
Brass, the Leeds-based marketing agency, has increased its mobile marketing offering, with the appointment of Sam Watson to the newly created ‘Head of Mobile’ role. The introduction of the new position marks an increased investment by...
Posted by: Brass
Saatchi & Saatchi and Toyota Disrupt TechCrunch with “The Impossible Quest” A bold new VR activation made its world debut recently at the TechCrunch Disrupt event. “The Impossible Quest” is a sensory overload VR event that...
Posted by: Creativepool Editorial
It's been more than a month now and the Pokémon Go fad seems to be largely dying out, at least in the UK. Whereas during the peak days on August you could expect to find hordes of children and adults alike gathered in most public places, hunched...
Posted by: Benjamin Hiorns
The UK's classic red phone boxes are being repurposed for a more contemporary need: mobile handset repairs. The British company Lovefone, which has repurposed thousands of phone boxes over the last few years, is opening the world's tiniest repair...
Posted by: Creativepool Editorial
This summer, Isobar is helping ice-cream brand Cornetto make waves in Chine by creating a series of interactive digital media experiences. Centred on the theme: “Follow your heart, don’t wait,” the initiative is mobile-first driven,...
Posted by: Creativepool Editorial
As a writer, I know all too well that finding a place of true solitude in this world of perpetual distraction is no mean feat. Not only do we have to live in a constant battle with the very tools we use to ply our trade (social media is a wonderful...
Posted by: Benjamin Hiorns