Displaying 1 - 36 of 65 results
On 26th July 2018, Creativepool and Jukin Media hosted a Deep Dive panel session into the impact of new media (user-generated-content) on the future of storytelling in advertising with Archie Tollast, Senior AD @ WCRS and representatives from the...
Posted by: Creativepool
The freelance economy has seen significant growth over the past decade, with millions of independent workers across various industries choosing freelancing as their preferred mode of employment. I joined the freelance workforce over a decade ago now...
Posted by: Benjamin Hiorns
Research conducted by Kantar has revealed that a new global sonic identity designed and created for TikTok by MassiveMusic is already performing far beyond industry benchmarks. After launching the sonic identity in late 2022, international creative...
Posted by: Creativepool Editorial
It’ll have escaped the attention of nobody that AI has been the chief disruptive trend of 2023. The way things are going, it might end up being the chief disruptive trend of the century. But while there are so many catastrophising the end of...
Posted by: Benjamin Hiorns
It was a fact not lost on George Clooney when he and Rande Gerber started Casamigos Tequila: strong brands are worth more. Casamigos, launched in 2013, sold four years later for a cool $1B netting Clooney an easy $233M. Not bad. The financial value...
Posted by: Lysle Wickersham
Was reading about the release of ‘Bad Reviews’ (Aleksandra Mir and Tim Griffin) who’ve painstakingly brought together 150 artist’s worst reviews, prompting memory-lane moments where my own work was (quite rightly) excoriated by tutors and...
Posted by: Richard
The average brand spends millions of dollars on marketing every year. For the big global brands, it's billions. "Half my advertising spend is wasted; the trouble is, I don't know which half" - US retail magnate John Wanamaker (1838-1922). These...
Posted by: Matt Batten
It’s been a year! Wherever the past 11 months went, we are now in December and it’s time to start looking back on everything good that happened this year. What better way to start than by listing the best animations from 2021? Top 5...
Posted by: Antonino Lupo
Use the code Pool21 at checkout to obtain a 25% discount on Festival Passes! The UK Creative Festival 2021 will launch this summer at Dreamland, Margate. Taking place over three days (September 8th,9th,10th) the festival will celebrate the best of...
Posted by: Creative Circle, Creative Foundation & The UK Creative Festival
It's easy to conceive sustainability in its most tangible form - innovative packaging solutions, plastic waste, plant-based products and so on. But what about that email you just sent? What kind of impact does our digital footprint leave on the...
Posted by: Creativepool Editorial
In our mostly-digital world, brands have countless ways to connect with consumers and engage with them on sustainability issues. However, the process of digital transformation is often forgotten or overlooked. Any website is leaving a "digital...
Posted by: Creativepool Editorial
Some days ago we asked our community why they chose to become freelancers. The answers were quite interesting: the thrill of the unknown, the variety, the freedom, the flexibility. In truth, flexibility seems to be quite a common theme for seasoned...
Posted by: Creativepool Editorial
“I’ve been freelancing since 1989 and have shot globally for most automotive brands from Rolls Royce to Renault, Bentley to Buick, Cadillac to Kia,” says Nigel Harniman, reflecting on 30 years of photography. “More recently,...
Posted by: Creativepool Editorial
The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...
Posted by: Shutterstock
In 2012, Canon launched the world’s first SLR style camera with the capability to record Full HD video, the 5D MKII. Since then with the release of the Mark III and IV models, the 5D line has established a strong reputation as the hybrid...
Posted by: JJ Media Group
Mother - Greenpeace Dame Emma Thompson, backed by a host of other famous names, has taken aim at big brands including Unilever, Nestle and Mondelez, as Greenpeace releases a powerful new 90-second animation that highlights how orangutans are being...
Posted by: Creativepool Editorial
Getty Images - Pride in London Getty Images, a world leader in visual communication, has been appointed as an Official Media Partner of Pride in London, which will see it capture this year’s official celebrations and set up a legacy collection...
Posted by: Creativepool Editorial
Raconteur A women-led tour de force is in full swing, as Marissa Puget and Olia Ougrik take the mantle of ownership of Raconteur, the Los Angeles and Paris-based consultancy known for their creative storytelling approach to publicity, marketing, and...
Posted by: Creativepool Editorial
M&C Saatchi M&C Saatchi has appointed Sereena Abbassi as Head of Culture and Inclusion, where she will be working closely with Victoria Fox, Chief Executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is...
Posted by: Creativepool Editorial
It may seem unlikely, but people on the autistic spectrum have been an integral part of the creative industry for decades, without the industry necessary knowing that. Thinking differently is not only a mantra but also a characteristic that is valued...
Posted by: Alex Shifrin
Dare.Win Dare.Win group has announced the promotions of copywriter Fabienne Fiorucci (formerly of Y&R and TBWA\Paris) and art director Damien Foui (formerly of Marcel and TBWA\Paris) to Creative Directors. This dynamic duo, known by their nickname...
Posted by: Creativepool Editorial
UNIT9 Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. He...
Posted by: Creativepool Editorial
SomeOne - The Honourable Society of the Inner Temple SomeOne has rebranded lawyers’ organisation, The Honourable Society of the Inner Temple, with a redrawn Pegasus logo that aims to break away from flat graphic symbols. The Honourable Society...
Posted by: Creativepool Editorial
When I heard news yesterday that Microsoft were considering erasing Microsoft Paint from Windows 10 it triggered a dense moment of nostalgia in me that I honestly wasn’t expecting. I’m no artist. Given a blank piece of paper and a pencil...
Posted by: Benjamin Hiorns
The ring that turns your hand into a smartphone Dubbed the “world’s first voice-powered smart ring,” the ORII ring enhances bone conduction technology to transform the hand into a smartphone. Unlike previous smart rings, such as...
Posted by: Creativepool Editorial
Since its beginnings in 1961, Amnesty International has been the champion for human rights and justice through campaigning the streets, impactful content, encouraging letter writing and, most of all, through creativity. Their Annual Report 2016...
Posted by: Creativepool
St Giles Hotels has unveiled a creative partnership with London street artist, Pegasus. The collaboration includes uniform designs and four new pieces of art, which will be exclusively displayed in the refurbished lobby of St Giles London. Pegasus...
Posted by: Creativepool Editorial
TMW Unlimited - Lynx TMW Unlimited has created a candid digital campaign for Lynx about what it means to be a man in 2017. The “Men In Progress” campaign comprises nine videos featuring a cross-section of British men talking honestly...
Posted by: Creativepool Editorial
BrandOpus - Blue Dragon Blue Dragon has unveiled a bold, vibrant new brand and packaging range, created by BrandOpus. Founded in the 1970s, Blue Dragon were pioneers in introducing traditional Asian flavours to the UK market. In the 40 years since,...
Posted by: Creativepool Editorial
The Times dropped one hell of a bombshell on the advertising industry this morning when it released an article claiming that many of the world's largest brands and companies have accidentally used a portion of their advertising budgets to fund...
Posted by: Benjamin Hiorns
The argument for diversity has been dining out for a long time now, with a lot of fat being chewed but no one quite swallowing. That is until a couple of big spenders, HP and General Mills, upped the ante with the threat of not spending their money...
Posted by: Andy Bolter
FCB Inferno - Holland & Barrett Health food retailer Holland & Barrett International has added FCB Inferno to its UK agency roster. The majority of their spend will be placed with FCB Inferno who will support their shift to a more digital and...
Posted by: Creativepool Editorial
Whilst we might like to occasionally hide our heads in the sand and pretend it's not the case, the sad fact remains that in advertising, as in most walks of life, the gender gap is still an issue. Hoping to turn the tides during this year's Cannes...
Posted by: Benjamin Hiorns
Cannes Lions has confirmed a show-stopping roster of star speakers set to keep the red carpet firmly in place outside the Palais des Festivals. Some of Hollywood’s most famous faces will unite with industry stars to share insights and...
Posted by: Creativepool Editorial
Unifying the Power of Play To promote its range of merchandise for Marvel’s “Captain America: Civil War,” blockbuster, US department store Target has pegged 72andSunny to create a campaign highlighting the “Unifying Power of...
Posted by: Creativepool Editorial
Cannes Lions announces Lions Entertainment Juries Lions Entertainment, the new specialist event dedicated to unskippable creativity at the Cannes Lions International Festival of Creativity, has announced the jury members for the Entertainment Lions...
Posted by: Creativepool Editorial