Displaying 1 - 36 of 73 results
As part of World Suicide Prevention Week, Samaritans of Singapore (SOS) has partnered with TBWA\Singapore to launch a new campaign called “Wear a plaster End the Silence,” which encourages people to show their support by wearing an SOS...
Posted by: Creativepool Editorial
Creativebloq recently published an article written by Dmytro Spilka that highlights the importance of branding within any organisation’s marketing strategy. Spilka writes: 'In an era dominated by the likes of social media, consumers are...
Posted by: Novagram
In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...
Posted by: Benjamin Hiorns
The world of advertising has always stood on unstable ground, such is always evolving nature of the creative landscape. However, this year promises to be a particularly lively one, as the dynamics of technology, culture, and economics start to...
Posted by: Benjamin Hiorns
How did you get into the industry? I remember getting a camcorder for Christmas one year when I was 10 and enjoyed taking pictures on it. For my 14th birthday, I received a new point and shoot digital camera, which led me into the world of beauty...
Posted by: Creativepool Editorial
In 2018, Richard Stanton and Toby Strangewood had a working hypothesis for a new agency. They wanted to build a marketing communication agency purposely designed for the unique needs of businesses going through critical periods of change. 5 years...
Posted by: Creativepool Editorial
Kraft Heinz is a brand synonymous with two cupboard staples: beans and ketchup. Yet, the 150-year-old company is keen not to rest on its laurels and sees innovation as a core part of its business. The strategic design firm, Designit, worked with...
Posted by: Creativepool Editorial
If you ask anyone in my family to identify my mum, they’ll refer to the jingle jangle of the mass of gold bracelets on her wrists. That metallic cacophony to me, more than a look or smell, is the truly evocative sound of home, and of love. So...
Posted by: Creativepool Editorial
This week we’re getting to know former Engine Creative Director and current ECD at The Brooklyn Brothers, Orlando Warner. While he’s only been in his ECD role for a few months, Orlando has already been making waves over at Brooklyn...
Posted by: Creativepool Editorial
Working closely with content marketing teams is an inevitable part of the SEO professional’s daily life. A majority of the interaction happens through managing the creation of content. SEOs, for better or worse, put their watchful gaze on each...
Posted by: Creativepool Editorial
Never did I once think that in my lifetime we’d be seeing war in Europe and never did I think we’d see a historical figure in our midst that echoed the pure despotic evil of Adolf Hitler. But here we are, two weeks into a completely...
Posted by: Benjamin Hiorns
Marketing agencies make unlikely heroes. Let’s face it, they’re hardly renowned for being forces of good. They’ve been the tarter-upper of, and conduit for, some of society’s most harmful products: cigarettes, alcohol....
Posted by: Woven Agency
If you have been lucky enough to receive mentorship throughout your career, you know how priceless it was. A mentor is someone who believes in you and your skills. They are someone who isn't afraid of investing time in you, valuing your ambition and...
Posted by: Creativepool Editorial
Next time we need inspiration for a story about following one's heart, we know that we can rely on Emily Woods for a good tale. Emily was studying psychology at university when she decided to do an art subject one semester. Since then, her love for...
Posted by: Creativepool Editorial
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
When it comes to period care, not everyone is considered. Period-subscription service Freda believes that access to period products should be human right, but today, at this stage, there still isn't enough awareness that menstruation is not 'just' a...
Posted by: Creativepool Editorial
When you think of retail and Covid-19, you can't help but feel a sense of discomfort pretty much off the bat. Retail has been heavily hit in the middle of this pandemic, with high street stores and firms closing up, tourism going down and an overall...
Posted by: Creativepool Editorial
The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...
Posted by: SMACK Agency
There is no overstating the impact of the pandemic on the retail industry. We've seen stores close down, other retail giants move to digital only for a bit, and some others (such as Cath Kidston) make a permanent shift to digital - which was a smart...
Posted by: Creativepool Editorial
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
Nineties or millennials, noughties or baby boomers, it is no secret that all generations have their myths and prejudices and marketers have to overcome these to make sure they're tailoring their offer appropriately. We've had the chance to learn...
Posted by: Creativepool Editorial
Freelancing is one thing but being a one-man design studio is another entirely. Enter Mark Richardson; the man who founded Superfried in a London bedroom back in 2007. Now based in the centre of Manchester, Mark has managed to build up an incredible...
Posted by: Creativepool Editorial
Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...
Posted by: Creativepool Editorial
The Cannes Lions International Festival of Creativity 2019 is less than a month away and while that may seem like plenty of time to get your calendar in order, it’ll be here before you know it. Planning your rosé sessions in the sun can...
Posted by: Creativepool
Virgin Atlantic/Aviation American Gin - Announcement Virgin Atlantic founder Sir Richard Branson and Deadpool actor Ryan Reynolds have teamed up to promote the fact that the former’s planes will soon serve the latter’s gin. However, the...
Posted by: Creativepool
The tiny tag that keeps track of your valuables Tech entrepreneur Lapo Ceccherelli has developed a six-millimetre-wide tracking device that can help you find a lost smartphone or set of keys. When the Filo Tag is attached to valuables, users can...
Posted by: Creativepool Editorial
McCann Bristol Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency. Delaney was offered a month-long placement on the spot when she stood outside...
Posted by: Creativepool Editorial
Online reviews, blogs and social networks have given everyone with access to the internet a chance to be heard. An easy outlet to connect with people, share experiences and spread ideas. The subsequent rise of bloggers and influencers quickly gained...
Posted by: VAMP
The algorithm that could predict the World Cup winner? Yearly football publication Season Annual co-founders Charlie Sims and Sam T Smith worked on the design and data for the predictor, while the website was designed and coded by Barney Jeffries at...
Posted by: Creativepool Editorial
Eight years ago, Martin Sorrell pointed out how journalists like to pronounce things dead, even when they’re not. Sorrell was talking about the death of the advertising industry in general and the death of the holding company in...
Posted by: London Advertising
WCRS - Sky Mobile Sky Mobile launches their new creative platform, “Hello Possible” created by WCRS. The award-winning film director Nicolai Fuglsig brings to life the magic of possibilities in a TV launch ad featuring British actress...
Posted by: Creativepool Editorial
This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...
Posted by: Benjamin Hiorns
gyro gyro APAC has announced the promotion of two leaders to important new roles: Paul Hutt is now Chief Growth Officer, gyro APAC and Laura Bell is Client Services Director, gyro APAC. As Dentsu Aegis Network continues to invest in the growth of...
Posted by: Creativepool Editorial
Grey London - Lucozade Energy Lucozade Energy is partnering with the new Tomb Raider film for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency’s new “Energy Beats...
Posted by: Creativepool Editorial
Fitbit for your face Dubbed “Level,” these smart glasses from VSP contain a magnetometer, an accelerometer and a gyroscope. Compactly located inside the left temple, these technological features track your steps, calories burned,...
Posted by: Creativepool Editorial
Haven’t you heard? Artificial intelligence (AI) is so in at the moment. Forget about jobs in architecture or social media. Everyone wants to know about AI research scientists and machine learning roles. AI is all the rage. What once was seen...
Posted by: Lobster