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Social Media

How the Google algorithm stole a blogger's domain name.

You may remember, in the early days of the internet, some very smart cookies enriched themselves considerably by buying up the domain names they figured would be in demand, just as soon as major corporations woke up to the new technology. Smart...

Posted by: Magnus Shaw
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Advice

5 Reasons Why You Should Write a Blog

Five. That’s a nice number. In fact, it’s the number of the week; and not just because I can’t think of ten reasons why you should write a blog (or even six reasons). Admittedly, it’s often said that people think in threes (so...

Posted by: Ashley Morrison
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Advice

Opinions - Unliked. Is the sheen coming off Facebook?

by Magnus Shaw When discussing Facebook, different rules apply. In Facebook's world, audiences, members, revenues and profits are measured on a macro-scale that dwarfs the figures bandied around in banking circles. A few statistics: -Users upload...

Posted by: Creativepool
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Features

From looks to leads: 3 steps on making the most of your web traffic

There are almost 1.7 billion sites on the open web, providing internet users with endless browsing options on virtually any topic. Spoilt for choice, users often find themselves searching randomly with no clear idea what they are looking for. Even...

Posted by: Creativepool Editorial
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Advice

How to expertly promote your brand online

Standing out from the crowd online can be a tough challenge, as you will likely be going up against a considerable amount of competition in your industry. If you want your business to become instantly recognizable with your demographic, you’ll...

Posted by: Reporter
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Trends

How the Internet of Things is transforming transportation

Technology has become an essential part of modern life. It influences almost every aspect from work to entertainment. Additionally, the gadget you’re using to read this text can not only gather your data but use it to make decisions without...

Posted by: Liam Smith
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Features

IGTV: One year on and a hotbed for creative marketing

This month marks one year since Instagram launched IGTV. A native long-form video channel within the app, IGTV was destined for big things. After all, it combines two big social trends: Instagram itself and video. But the new feature has not yet...

Posted by: Creativepool Editorial
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Features

One year on: Winners, losers and what we've learned from GDPR

This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...

Posted by: Creativepool
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Careers

Top 5 copywriting tips from creative director Max Vinall

As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...

Posted by: Max
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Features

The power of real: Balancing authenticity with social media pressures

Most of us are guilty of (and feel guilty about) comparing ourselves and lives to what we see on social media. The stream of beautiful people, places and things can sometimes feel relentless, with everyday consumers and influencers alike feeling the...

Posted by: Creativepool Editorial
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Advice

10 reasons why branding is important

Branding is much more than a logo or a single graphic element associated with your organisation. When thinking about your brand, you really want to consider your entire customer experience… everything from your logo, website, social media...

Posted by: Progression Design
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Features

Perspective: How brands can make the most of Amazon Advertising

With a market share of 4.2%, Amazon is now the fifth largest retailer in the UK, accounting for £4 in every £100 spent. According to market research company Mintel, a staggering 86% of UK shoppers use Amazon, with under a fifth stating...

Posted by: Creativepool Editorial
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Features

Your type on paper: How brands can hit it off with Love Island in 2019

Love Island is now ITV2’s most watched show ever, which has made brand association with the programme highly desirable. The launch of the fourth season of the reality TV show last year, which follows a group of twentysomethings in their quest...

Posted by: TVSquared
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Features

A Conversation with… The Economist’s Denise Law

More than just a newspaper, The Economist Group is a media company that challenges readers to critically examine the fundamental issues facing our planet. From its inception in 1843, The Economist continues to provide bold ideas, a global...

Posted by: Matter Of Form
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Technology

How to spot a Twitter bot with Gravity Road

Twitter has rolled-out various functions to reduce the amount of abuse, harassment and unwanted engagement on its platform in the past few years. They have included allowing users to block certain words from replies to their tweets as well as...

Posted by: Creativepool Editorial
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Careers

Bruce Daisley on fixing your work culture

Besides being Twitter’s VP of EMEA, Bruce Daisley is intent on helping creative companies improve their working cultures and hosts the Eat Sleep Work Repeat podcast on the subject. He’s also written a book called The Joy of Work offering...

Posted by: Ryan Watson
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Smart cities: Just how well understood are they?

Despite the relative maturity of the concept of smart cities - a term for which definitions have existed for around 10 years - new research has revealed that only 23% of people have heard of them. Posterscope’s OOH consumer survey the Smart in...

Posted by: Posterscope
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Advertising

Account Wins of the Week

Ogilvy UK wins MOBO London-based ad agency Ogilvy UK has been appointed by the MOBO Organisation to handle brand development and strategy across its awards and other entities. The MOBO Awards began in 1996 and has since become one of Europe’s...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Great State - Aston Villa Great State has been appointed by Aston Villa to deliver a customer-first digital proposition to market, enriching fan enjoyment and participation with a modern approach to the club’s digital portfolio. The agency...

Posted by: Creativepool Editorial
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Features

Unboxing unboxing

How packaging can drive sales and build advocacy at the heart of the unboxing experience. If you haven’t seen or heard about the unboxing trend consuming the internet then you’d better crawl out from behind that pile of plain cardboard...

Posted by: The Space Creative
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Technology

#techtuesday: Harry Potter coding kits, 3D-printed guns and other stories

Creativity, code and magic with Kano’s Harry Potter Coding Kit Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....

Posted by: Creativepool Editorial
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Features

Servers? Who needs ‘em?

The one constant over the past 30 years when creating, hosting and managing web services has been the not so humble and often temperamental server. Whether you’re running a website, email or web app you’ve always needed somewhere to store...

Posted by: Blutui
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Advertising

Time Out Creates Eye-Opening Experiences for the Coca-Cola London Eye

Time Out has curated and created an eight-week event series, taking London’s best experiences from the pages of its website and magazine to the sky. Working closely with The Story Lab and Vizeum, the ‘Time Out’s Eye-Openers’ campaign is built...

Posted by: Time Out Group
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Advertising

Account Wins of the Week

MSQ Partners/Hyperactive - blu blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by...

Posted by: Creativepool Editorial
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Features

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Advertising

Account Wins of the Week

TMW Unlimited - Genius Gluten Free TMW Unlimited has been appointed by Genius Gluten Free, the UK’s market-leading gluten-free lifestyle brand, to handle its digital and social account following a competitive pitch. TMW Unlimited will work...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Leagas Delany - The Royal British Legion The Royal British Legion, the organisation providing lifelong support for the armed forces and their families, has today named independent global creative communications agency Leagas Delaney as its new...

Posted by: Creativepool Editorial

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