Displaying 1 - 36 of 179 results
The performance-based advertising network Adscend Media, has announced the launch of AdWall, an innovative piece of offerwall technology, which lets publishers choose an ad-sponsored alternative to traditional payment. AdWall is a comprehensive,...
Posted by: Benjamin Hiorns
It’s been little over a year since our society was reshaped completely to comply with the new Covid-19 rules. It’s been a bleak year for most, an interesting one for all, and clearly a challenge for every brand and creative professional...
Posted by: Antonino Lupo
How’s the new year treating you? Feel any different yet? Well, according to some reports, consumer habits have changed quite a bit in the last year and you could arguably speculate that a global pandemic may have helped with that. With people...
Posted by: Antonino Lupo
There is no overstating the impact of the pandemic on the retail industry. We've seen stores close down, other retail giants move to digital only for a bit, and some others (such as Cath Kidston) make a permanent shift to digital - which was a smart...
Posted by: Creativepool Editorial
It is not a secret that most retailers are having a hard time now. With the lockdown and the pandemic crippling their sales, some big names in the likes of Cath Kidston and John Lewis were forced to make scary announcements, and the ones who didn't...
Posted by: Creativepool Editorial
I'm yet to find someone who hasn't worked in retail at least once. Which means we all know the issues and problems of retail experiences, especially in the most recent of times. Retail is an old industry. We can arguably all agree with that. Stuck...
Posted by: Antonino Lupo
MEC UK has partnered with AllBright to help achieve its mission to make the UK the best place in the world to be a female founder. AllBright was launched in 2016 by co-founders Debbie Wosskow OBE (CEO and Founder of Love Home Swap) and Anna Jones...
Posted by: Creativepool Editorial
The NatWest everywoman Awards celebrates the UK’s brightest female entrepreneurs, from innovative start-ups to established multi-million-pound organisations and will this year celebrate its 15th anniversary. During this time it has become a...
Posted by: Creativepool Editorial
It’s finally happened. 2023 has been, and always will be remembered as, the year when AI finally entered the mainstream conversation. To say its evolution has been swift would be a dramatic understatement, with the emergence of AI tools like...
Posted by: Benjamin Hiorns
Next weekend the world will be turned upside down as the 80s return for Halloween in the style of Stranger Things inspired costumes and activations to celebrate the release of Season 2 on October 27th on Netflix. Topshop has teamed up with Netflix...
Posted by: Heather Deacon
by Jessica Hazel. As London Fashion Week SS2013 reaches its climax, the last few glasses of free champagne will be downed and fashion's most committed followers will have to pack away their outrageous outfits for another six months. Fashion Week is...
Posted by: Creativepool
Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...
Posted by: Creativepool
Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...
Posted by: Creativepool Editorial
Domino’s, the UK’s most loved pizza delivery company, unveils the next chapter of its ongoing Domin-oh-hoo-hoo campaign. Revealing a new 30” spot which reflects a brutally honest take on sharing, Tearing Loved Ones Apart Since 1985...
Posted by: Creativepool Editorial
There’s been a cultural shift weaving its way into our culture in recent years and, while there are always going to be those pushing against it, for the most part it’s one that’s been rightly welcomed with open arms. The...
Posted by: Benjamin Hiorns
This year to support the humble local corner shop and the work they do for their communities, Cadbury with the help of global agency of record, VCCP, is launching a new integrated campaign, ‘The Big Win-Win’. In the form of a nationwide...
Posted by: Creativepool Editorial
Blue Monday is more than just a seminal song by New Order, it’s also (supposedly) the saddest day of the year. Now, personally, I’ve always found every Monday in January equally bleak. Indeed, I feel significantly more downcast today (the...
Posted by: Benjamin Hiorns
Described by namesakes and founders Catherine Clark and Paul McDowall as “a progressive team of brand architects with a passion for making brands future-ready,” clarkmcdowall has spent the last 20 years cultivating their ethos of...
Posted by: Creativepool Editorial
This year Pringle launched a campaign which combined two things that are set to be on many people’s minds this December - Christmas and football. Created by Grey London, the TVC is set to a Pringles take of ‘Carol of the Bells’ and...
Posted by: Creativepool Editorial
World mental health day has dawned on us once again and this year, things have never been bleaker for most of us. COVID might be in the rear-view mirror (for the most part) but with the war in Ukraine only getting more dangerous and catalysing even...
Posted by: Benjamin Hiorns
B-Reel is a modern creative partner that believes in balancing creativity, innovation, and business understanding. Since their inception in 1999 they have shared a singular vision - to offer fully integrated solutions to the smartest and most...
Posted by: Creativepool Editorial
Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...
Posted by: Stocks Taylor Benson
It’s often said, or at least I’ve heard, that, ‘well, everyone’s a designer’; the inference being everyone’s opinion is equally valid when it comes to really subjective stuff (like ‘design’.) But...
Posted by: Richard
The content marketing landscape is continuously transforming; since the digital revolution, the way we generate and consume content is evolving almost daily. The pandemic has also been a strong influence in recent years, advancing our interactions in...
Posted by: Creativepool Editorial
Wunderman Thompson has partnered with the RHS, the UK’s largest gardening charity, to launch a new brand strategy and accompanying integrated campaign, showing how the RHS can help all gardeners to “speak plant.” The RHS boasts...
Posted by: Creativepool Editorial
There’s an adage in online media that you’ve probably all heard a thousand times before - “content is king.” But the thing is, content without context is just words and pictures. If content is king then context is...
Posted by: Benjamin Hiorns
Will my work gets seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most" Award, we make sure that your entries are delivered to and downloaded by,...
Posted by: Creativepool
Thomas Hammerton is a freelance illustrator from South Wales with a lifetime of artistic experience behind him and a style that is at once familiar and anything but. A compulsive drawer from a young age, Thomas specialises in traditional artworks...
Posted by: Creativepool Editorial
It was 18th January, 1970, when The New York Times ran a full-page ad to announce “A national day of environmental education.” Interestingly, that day would be several months down the line: April 22. Earth Day. That’s right -...
Posted by: Creativepool Editorial
Last week, I openly celebrated the brands that were sticking it to Putin by either pulling out of Russia entirely or even going further to outright condemn the actions of the mad tyrant through creative means. Today, however, I’ll be looking at...
Posted by: Benjamin Hiorns
Choosing the right colour for your brand is paramount. When it comes to choosing the colours to feature in your business’s logo, aesthetics are important. However, there are also subconscious ways that colours can make the consumer think, feel...
Posted by: Creativepool Editorial
How do you redesign an entire brand portfolio to drive forward a 120-year-old business? Rawnet may have a few tips to share in that regard. Hornby Hobbies is a reputable business with a good 12 brands and 28 domains in total. Just like most brands...
Posted by: Creativepool Editorial
As one of the global economic hubs and one of the key cities in America, New York City was hit rather hard by the Covid pandemic. Yet the resilience of New Yorkers is legendary and the city folks have always been ready to rebuild on the ashes of a...
Posted by: Creativepool Editorial
With an increasing number of customers flocking online, many brands and advertisers were looking to capitalise on this new digital exodus caused by the pandemic. Except they couldn't. With an over-reliance on automated keyword blocklisting, many...
Posted by: Creativepool Editorial
Martin Simpson's path into the industry has been far from 'conventional'. Through the many years he spent in the creative and advertising industries, Martin journeyed through a mixture of internal design, management, and marketing roles between...
Posted by: Creativepool Editorial
When you look at the history of product design and the greatest innovations of all time, it’s hard to ignore how a large amount of incredibly amazing inventions have all started popping up rather recently. The golden age of innovation and...
Posted by: Antonino Lupo