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Features

The Coronation of King Charles III in Advertising #Top10

Regardless of your opinions on the British Monarchy, it’s undeniable that the coronation of King Charles III was something of a historic event and something that deserved chronicling and (of course) parodying. With that in mind, I’ve...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Georges Tertois, Co-Founder of Eidgensi

Georges Tertois is Co-Founder and General Manager at Eidgensi, a creative media agency for the new era of the internet. Tell us a bit about your role! Is there a “typical” day? It genuinely is different each day. The question I...

Posted by: Creativepool Editorial
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Workshop

How to hire a great photographer

Hiring a photographer can be a daunting task, especially if you don't know where to start. Whether you need a photographer for a wedding, a corporate event, or a personal photo shoot, there are a few things you should consider before making your...

Posted by: Creativepool Editorial
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Industry

7 reasons NOT to enter awards

Industry awards. Who needs them, right? Shows assembled by organizations who are building a business on the industry and its professionals. And with each one comes a set of doubts, disappointments, and sometimes misconceptions that tend to undermine...

Posted by: Creativepool
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Inspiration

#MemberSpotlight on product photographer Jasmine Lawrie

How did you get into the industry? I remember getting a camcorder for Christmas one year when I was 10 and enjoyed taking pictures on it. For my 14th birthday, I received a new point and shoot digital camera, which led me into the world of beauty...

Posted by: Creativepool Editorial
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Leaders

Waking the Bear | #CompanySpotlight

In 2018, Richard Stanton and Toby Strangewood had a working hypothesis for a new agency. They wanted to build a marketing communication agency purposely designed for the unique needs of businesses going through critical periods of change. 5 years...

Posted by: Creativepool Editorial
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Features

Why awards still matter for creatives

As a creative, you may understandably often wonder if awards are still relevant in today's rapidly changing world. After all, it’s all about the process, not the results, right? And with so many platforms available to showcase your work, do you...

Posted by: Benjamin Hiorns
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Inspiration

Where are all the Black Designers? | #BehindTheIdea #PurposeMonth

Nonprofit design advocacy organisation, Where are the Black Designers? Recently announced a 12-month partnership with global creative digital product studio, ustwo. Together, the partners aim to create equity through service, and drive tangible...

Posted by: Creativepool Editorial
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Leaders

#GettingtoKnow Alex Normanton, Global Brand Experience Lead at Reckitt

Tell us a bit about your role! Is there a “typical” day? My days are incredibly diverse, spinning multiple plates at any given time. I think the only typical moment within my day is drinking coffee. I could be writing briefs, reviewing...

Posted by: Creativepool Editorial
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Industry

How to choose a graphic design company

Graphic design is an essential element in today's digital age, as it can help businesses communicate their brand message and stand out in a crowded market. However, not all businesses have the skills or resources to create high-quality designs...

Posted by: Creativepool Editorial
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Inspiration

The agency of tomorrow focusing on the youth of today | #CompanySpotlight

We Are Futures is a brand and social impact agency, which specialises in the youth markets of tomorrow. They analyse how young people think, react, talk and behave, and help businesses connect with young people and their families. This week, we...

Posted by: Creativepool Editorial
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Industry

How to Create your Best Portfolio

How to create your best portfolio (a role-by-role guide.) What does a good creative portfolio look like? It’s a question we’re asked regularly. Putting together samples of your work might sound straightforward, but many creatives find it...

Posted by: Gabriele
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Inspiration

Distinctly Japanese restaurant comes to the UK in style | #BehindTheBrand

This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...

Posted by: Creativepool Editorial
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Inspiration

Have we isolated ourselves from creativity?

Since the pandemic, our lives have completely changed, with remote learning and remote working much more common. But what does this do to our creative juices? Expanding on the knowledge and know-how design students and those working in design may...

Posted by: Creativepool Editorial
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Industry

Providing exceptional value to your awards judges in 10 easy steps

If you’re running an awards program, you have a unique opportunity to create a truly memorable experience for your judges. By providing value to your judges, you not only ensure the success of your awards experience but also hopefully cultivate...

Posted by: Benjamin Hiorns
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Industry

Sinking our teeth into The Croc | #CompanySpotlight

How was your company born and where are you based? Back in the early 90’s the talented and ambitious copywriting and creative duo of Adam Wooff and Chris Tongeman decided to leave publishing and make the entrepreneurial leap into agency...

Posted by: Creativepool Editorial
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Industry

How to hire a great filmmaker

Hiring a filmmaker can be a daunting task, especially for businesses or brands that are not familiar with the film industry. With the rise of video marketing, it is becoming increasingly important to create high-quality video content to promote...

Posted by: Creativepool Editorial
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Industry

The 2 Most Frequently Asked Questions

As the clock ticks down to the next Annual 2023 deadline next week, we thought we’d answer a couple of the questions that we get asked the most from entrants. #1 What is the difference between Judges' Scoring and People's Choice? The Annual...

Posted by: Creativepool
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Leaders

#GettingtoKnow COLLINS Designer Dev Valladares

Tell us a bit about your role! Is there a “typical” day? That’s a tricky one! I am part of both the design and the motion teams at COLLINS. So, one day I’m freely sketching new visual concepts for an R1 presentation; the next...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Flying Duck Studio Lab

Flying Duck Studio Lab is an ethical and inclusive creative studio whose goal is to share positive and inspiring story-telling by bringing top-notch productions to the world and working towards changing the industry for the better. They specialise...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Industry-leading DAM software company Bynder

Through its technology, Bynder is a company that helps all types of brands - including Spotify, Puma, Five Guys, and Icelandair - create timely and culturally-relevant marketing content for its advertising campaigns and branding efforts. Working at...

Posted by: Creativepool Editorial
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Features

Gotcha – How to create the perfect April Fools' Day stunt

April Fools' Day has always been a day when brands get to flex their creative muscles and conjure up innovative new ways to trick their customers and convert belly laughs into clicks. This year was no exception, with brands across the globe taking to...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Darren Groucutt, RX Creative Director at VCCP

Tell us a bit about your role! Is there a “typical” day? I am part of the Retail Experience(RX) leadership team at VCCP, alongside Rob Sellers, Steph Thomas and Stephen Renou and am responsible for the creative output, working on clients...

Posted by: Creativepool Editorial
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Features

Is Amsterdam’s anti-Brit ad campaign a step too far for Nimbyism?

Brits abroad can be a lot. I’ll be the first to admit it. Indeed, who amongst us hasn’t felt their souls wither a little at the sight of a shirtless drunken brawl instigated by pasty ‘lads’ while enjoying a family holiday on...

Posted by: Benjamin Hiorns

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