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Leaders

M&C Saatchi help East Midlands Trains connect with their passengers

M&C Saatchi has created an emotionally charged new integrated campaign to drive the relaunch of East Midlands Trains, establishing a stronger identity for the brand. With East Midlands Trains having reached a key milestone in successfully negotiating...

Posted by: Creativepool Editorial
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Leaders

Top Ads of the Week: Super Bowl Special

The Super Bowl isn't just the biggest day of the year for the NFL, it's by and large the biggest day of the year for ad land too, as countless millions from across the globe tune in to watch armies of heavily armoured blokes bash seven shades out of...

Posted by: Benjamin Hiorns
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Inspiration

Brand Case Studies: Wildfang fashion a rebellion

The Wildfang ladies describe themselves as a modern day band of Robin Hoods (or should that be Maid Marians?) and their aim is simple; to redistribute, recategorise and rebrand menswear for women. The Wildfang story is pretty rad, and it all kicks...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: From KFC to Budweiser

Wolff Olins - Enel Wolff Olins has created a bold new brand identity for electricity and gas company Enel, which aims to mimic the idea of moving energy. To convey this message, each letter in the new logo includes a cursor that echoes a light bulb...

Posted by: Creativepool Editorial
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Leaders

MIT Students win Elon Musk's SpaceX Hyperloop design competition

A team from MIT has won an ambitious competition to design a levitating travel capsule for the Hyperloop; billionaire Tesla Motors entrepreneur Elon Musk's futuristic, high-speed transport network. MIT's design was announced as the winner of the...

Posted by: Creativepool Editorial
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Leaders

JWT launch 'best of' Social Media unit in Singapore

J. Walter Thompson and Mirum Singapore have launched The Social Team, a new social media offering providing clients access to digital, analytics, content, strategy and creative expertise across both agencies through one specialised team. The Social...

Posted by: Creativepool Editorial
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Leaders

Jamie Oliver's 360-degree Cocktail Video

The Jamie Oliver Media Group is building on the success of its Drinks Tube channel with the world’s first 360-degree bullet time cocktail recipe video. The video has been released across the Drinks Tube channel, receiving support from...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson use Keyboard Cat to help shelter pets find homes

Cats and dogs are almost as popular on the internet as pornography, so it's only natural that a charitable organisation would use them to draw in potential donors, especially if said organisation's primary goal is to find homes for them. This...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights & Trends in Tech

Make your own BB8! How to make your own BB8 With some generic household materials, a few spare bits of electronic gear and a decent amount of spare time you can build your own phone-controlled BB8 droid for around $120. Angelo Casimiro breaks down...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Karmarama Karmarama has appointed Jamie Toward as Managing Partner for Content. Toward, who joins Karmarama from MEC, where he was Head of Content, will report to Jon Wilkins, Karmarama’s Executive Chairman, and will lead data-driven content,...

Posted by: Creativepool Editorial
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Leaders

The latest updates from Apple

Launching a training centre in Italy Apple is set to launch a training centre in Italy where students will learn how to code and develop apps for the iOS smartphone and tablet platform. The iOS App Development Centre in Naples will have a...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett and BBDO ace the 2015 Gunn Report

The 2015 Gunn Report has named Leo Burnett Worldwide as the winner of the “All Gunns Blazing” category for the seventh time in the past eight years. The network held a strong lead with 78 points, 35 points ahead of the runner-up. The Gunn...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week: Week 4

Wieden+Kennedy - Bud Light The Bud Light Party is Coming American football confuses me. Quite honestly I just find the whole garish spectacle to be a little too much for my fragile British constitution to handle, so when it comes to The Super Bowl,...

Posted by: Benjamin Hiorns
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Leaders

Mother London and Stella Artois leave a mark on Matt Damon

Our friends at Mother have teamed up with Stella Artois, Palma Pictures, 1stAveMachine and Matt Damon in order to put across a very serious message in a rather beautiful way. Around the world, over 663 million people still lack access to clean water...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Cheil Worldwide

Helping North Korean defectors regain their mental health South Korean-North Korean Translator Cheil Worldwide have signed up with Samsung Medical Center and the Korea Hana Foundation to launch the ambitious and benevolent “Soulmate”...

Posted by: Creativepool Editorial
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Inspiration

Bounce Cinema launches its mission to break new ground for young artists

Cinemas ain't what they used to be, that's for sure. The excitement of a trip to the silver screen to experience thrills, romance, adventure or intrigue has been slowly erased by the banal, sterile environment of the multiplex. Now, the tickets are...

Posted by: Magnus Shaw
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Leaders

Rebrand Roundup: From Bertie Bassett to a cheeky Nando's

Bulletproof - Maynards Bassetts Confectionery brands Maynards and Bassetts have been brought together under one identity to form a new more “Adult” candy brand as part of a rebranding strategy by Bulletproof set to roll out next month....

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Vasilisa Forbes of WaxChick

Vasilisa Forbes is a fashion photographer and video editor, who's also the brains behind the #WaxChick project. You might have seen her billboards popping up around London, or caught her speaking at the ICA. Controversial and throught-provoking, her...

Posted by: Jade French
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Leaders

MullenLowe Group unveils new global corporate identity

Following the formation of MullenLowe Group in May 2015 - from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners - the network today has unveiled plans for its new global corporate identity. The...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions names Innovation Presidents

The Cannes Lions International Festival of Creativity has named Tash Whitmey and Emad Tahtouh as jury presidents at this year’s Lions Innovation, the specialist event exploring data and tech as catalysts for creativity. Lions Innovation takes...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

First Flower blooms in outer space! The orange zinnia plant, which is part of NASA's plant growth system on board the International Space Station, is finally flowering! The experiment began on November 16, 2015, when the zinnia's “Rooting...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week: Week 3

Publicis Worldwide Publicis Worldwide New York promotes Carla Serrano to CEO, effective immediately, according to North America CEO Andrew Bruce. The move is significant, positioning clients versus operations, at the centre of all agency activities....

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week: Week 3

Camp + King - Energizer Energizer Holdings has announced its selection of Camp + King as its advertising agency of record. The selection of the San Francisco-based agency sets a new marketing course for Energizer as it looks to engage in broader...

Posted by: Creativepool Editorial
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Inspiration

Agency Cribs Episode 3: Off to Bankside at Cheil London

In the latest episode of Agency Cribs, we offer a peek into the beating heart of Cheil London, the London-based agency that is part of an international network offering its clients “ideas that move” across channels, across devices, and...

Posted by: Creativepool Editorial
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Leaders

4Dpresence bring us 3D holographic politicians

Having seen his outrageous speeches and horrific haircut, you might well think having Donald Trump in just one location is one too many. However, maybe you should brace yourself, because soon Trump (and many other less upsetting politicians) will be...

Posted by: Magnus Shaw
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Inspiration

BBH show us how to deliver a Must-Watch Infomercial

I’ve often thought one of the hardest things to do is to come up with a genuinely engaging infomercial. To turn something rather dull that people “really should” watch and listen to into something interesting and/or entertaining...

Posted by: Ashley Morrison
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Workshop

Is social media ruining your career prospects?

'If you don't have anything nice to say, don't say anything at all' - or so the saying goes. Of course, in the age of social media, the chances of anyone saying nothing at all is very slim indeed. One only has to scan the average street for...

Posted by: Magnus Shaw
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Leaders

Building an immortal brand: when campaigns are just a quick fix

Miles Davis once described his career by saying “I have to change, It’s like a curse”. This quote depicts the current business battle field better than ever. Across industries, disrupters are reinventing the business landscape. While Uber is...

Posted by: Harry Elonen
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Leaders

The first united global marketing strategy in Coca-Cola history

At an event in Paris earlier this week, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new “One Brand” global marketing strategy that, for the first time in its history, unites all of the Coca-Cola brands under one...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week: Week 3

FCB West - Electronic Arts Electronic Arts and their agency FCB West have hired educational children's entertainer Bill Nye (the science guy) to front a brand new campaign to launch the next evolution of its gaming subscription service, Origin...

Posted by: Creativepool Editorial
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Leaders

London Eye Architect designs the world's first vertical cable car

Marks Barfield Architects, the same firm that designed the now iconic London Eye, has reached the final stage in its construction of the UK's highest observation tower outside the capital. Billed as the world's first vertical cable, the British...

Posted by: Creativepool Editorial
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Leaders

Dynamo teams up with Kelly Hoppen to create beguiling 3D wallpaper

Today's celebrity folk are rarely content to stick with the roles that made them their millions. The Hollywood rolodexes are full of actors wanting to become musicians, rappers wanting to become talk show hosts, and sports stars wanting to become...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Ogilvy & Mather

Going into the Red in Asia Ogilvy & Mather has announced the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on marketing transformation for brands in the Asia Pacific region. OgilvyRED will be...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From the Premier League to Vietnam

Fable - Chen Nguyen The Singapore-based consultancy Fable, has taken a simple design approach to a branding project for makers of Asian pastries, Chen Nguyen, which is distributed throughout Vietnam and China. Using elements inherent to the...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Celebrating Red, White & Blue with Crispin Finn

Crispin Finn aka Anna Fidalgo and Roger Kelly, are a London based duo obsessed with creating beautiful bits of design, illustration and typography in red, white and blue. Check out thier iconic cocktail screenprints...we're obsessed. So first off,...

Posted by: Kate Lewin
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Leaders

The Latest Highlights & Trends in Tech

Virtual Reality Microsoft shared new details on its ambitious HoloLens device this week, confirming that the battery of its upcoming augmented reality headset will last up to 5.5 hours. During an event in Tel Aviv, Microsoft Technical Evangelist,...

Posted by: Creativepool Editorial

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