Magazine

displaying 1 - 36 of 3304 results

*

Video Games

The blue shells and the bob-ombs of Gamescom 2017

Gamescom is, to all intents and purposes, very much the sexier, more refined European cousin to E3’s bold, brash American convention. If E3 is a Michael Bay movie (all big bucks, explosions and exposition), then Gamescom, which wrapped up this week...

Posted by: Benjamin Hiorns
*

Technology

DDB Stockholm let gamers pay for gaming time with dirty underwear

Getting teenagers to help out around the house and do their chords has proven increasingly difficult with this more technologically in-tune generation, and the constant access to games, social media and digital entertainment doesn’t make it any...

Posted by: Benjamin Hiorns
*

Advertising

McCann London recruits gamers for unique Halo 5 campaign

For many gamers (perhaps a few Creativepoolers amongst them), today is not simply the 27th of October 2015, it's the day they've been waiting on for years. The launch of Halo 5: Guardians, the latest entry in the blockbuster gaming franchise, and the...

Posted by: Industry Updates
*

Advertising

Angry Birds 2 gets bigger, badder, birdier

Whilst it probably won’t go down in history as one of the very best video games of all time, Angry Birds is arguably one of the most important and influential, especially of recent years. Indeed, years before it was dethroned by the godawful...

Posted by: Benjamin Hiorns
*

Video Games

The gamers nightmare before (and after) Christmas

If you unwrapped and unboxed a brand spanking new Playstation 4 or Xbox One console on Christmas morning, only to be met with a barrage of error messages and broken dreams, you were certainly not the only one. Indeed, both Sony's Playstation Network...

Posted by: Benjamin Hiorns
*

Video Games

Mikael Hed leaves Angry Bird creators, Rovio Entertainment

It was announced over the weekend that Finnish mobile gaming company Rovio Entertainment's CEO, Mikael Hed is to leave the company after five years, which have seen him helm them through a genuine pop culture phenomenon in the shape of Angry Birds;...

Posted by: Benjamin Hiorns
*

Inspiration

Angry Bird Brands

Yakushev Grigory is an artist and graphic designer based in Saint Petersburg, Russia. Grigory re-invents famous logos as different angry birds from a popular game for the parody series entitled Angry Brands. I'd be more inclined to buy these brands...

Posted by: Creativepool
*

Technology

The Week in Tech

Windows 10 hits home The internet was awash with praise this weekend after Windows 10 began quietly slipping into the inboxes of eager Windows 7 and 8.1 users across the world. Some of the highly mooted features include the ability to stream Xbox...

Posted by: Benjamin Hiorns
*

Awards

Cannes Lions 2018: The Grand Prix winners

Brand Experience & Activation Apple "Today at Apple" (in-house) Apple’s in-store experience programme, which was activated in all 501 stores across the globe, encouraged each local community to develop their creativity with coding...

Posted by: Industry Updates
*

Advertising

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Industry Updates
*

Features

Cannes Lions Contenders 2018

The Cannes Lions International Festival of Creativity remains a cornerstone event for the advertising industry, even now, in its 65th year. Whilst there are plenty of changes to consider at this year's festival, with Publicis “taking a year...

Posted by: Benjamin Hiorns
*

Inspiration

The Power of User Generated Content: Puddle Jump Gone Wrong

Colin Rudicil had no idea when he filmed a friendly bet, it would become an internet sensation. Right before the video starts, Colin, his friend Lakeem, and a few of his other high school buddies were walking to their local Family Dollar store. As...

Posted by: Jukin Media
*

Advertising

Ads of the Week

The Full Service - Macmillan Brave The Shave The striking black and white images featured in the clip above show the parents, partners and loved ones of people with cancer seconds after having all their hair shaved off in a bid to help others with...

Posted by: Industry Updates
*

Video Games

Ogilvy and Gentleman Scholar Help Lenovo(TM) Bring Gaming to Life

NEW YORK and HOLLYWOOD – A cinematic new animated trailer for Lenovo's Legion brand is debuting online and in targeted media outlets all around the world this week. The project was conceived by creatives at Ogilvy & Mather New York in partnership...

Posted by: The Darnell Works Agency
*

Features

Creative Opinions: James Damore's Google Memo

Last week, there was a great deal of smoke being blown surrounding the memo released by Google employee James Damore, which inferred that women were biologically inferior to their male counterparts when it came to computer science and coding. These...

Posted by: Benjamin Hiorns
*

Video Games

Atari to release first console in over 20 years

Whilst many modern gamers might bemoan the fact that they have too much choice in this day and age when it comes to their gaming platform of choice, the reality is that we actually have it a lot easier than our 80s counterparts. Back in the days when...

Posted by: Benjamin Hiorns
*

Video Games

#TechTuesday: Who Won E3 2017?

Last week, the gaming industry descended on the Los Angeles Convention Centre to show off their wares, swap war stories and make the wallets of gamers everywhere quiver in fear. E3 2017 was not exactly a banner year for the expo, with precious few of...

Posted by: Benjamin Hiorns
*

Advertising

Richard Branson and Y&R London open Dyslexic Sperm Bank

Virgin founder Sir Richard Branson has supported the launch of a new charity, Made by Dyslexia, at the world’s first “dyslexic sperm bank.” Made by Dyslexia is a global charity led by successful and famous dyslexics, and its purpose is to help...

Posted by: Industry Updates
*

Technology

Visions in VR: Is the VR boom over before it started?

It would, perhaps, be unfair to say that the VR bubble has burst, because from where I'm sitting, it looks as though the bubble has barely left the niche market that spawned it. Yet, with so many headsets now sat gathering dust in closets and display...

Posted by: Benjamin Hiorns
*

Advertising

Marcus Rashford and Willian save their serious prep for FIFA 17 online

Xbox are proudly shouting that Xbox Live is the UK’s fastest gaming network for playing FIFA 17 with an epic yet light-hearted new film featuring the Premier League stars Marcus Rashford and Willian. The film pastiches the serious tone of...

Posted by: Industry Updates
*

Features

From Candy To Casino: How Mobile Games Make Money - Part 1 - Strategy

We’re spending an extraordinary - and ever-increasing - amount of time playing mobile games. Our smartphones and tablets, packed with addictive apps, entice us to spend on average 3 hours a day playing games - a figure which rocketed 57% from...

Posted by: Pentasia UK
*

Advertising

Adland Responds to the Great Kendall Jenner Pepsi Debacle

When Pepsi dropped their no-doubt incredibly expensive and undeniably ambitious new ad earlier this week, they probably had no idea that, by week's end, the spot would have dominated global headlines, which is particularly impressive, given the...

Posted by: Industry Updates
*

Advertising

Rothco promote Irish Defence Force recruitment with Video Game stunt

Detractors and meddling busybodies have been claiming for decades that video games are criminalising are youth and making them more prone to violent behaviour, but a bold and potentially controversial new campaign from Rothco aims to turn that...

Posted by: Industry Updates
*

Advertising

Havas create #BlackAtWork 'jobstacle course' to catalyse race discussion

In an installation based around Black History Month in the US, Havas Chicago created a set of obstacles to reflect what a black man or woman in the workplace might experience, highlighting the need for greater diversity in advertising. Located in the...

Posted by: Industry Updates
*

Video Games

10 things you might not know about the Nintendo Switch

The Nintendo Switch touches down in stores and homes worldwide today (March 3). I have mine on preorder and will be popping to pick it up as soon as I'm done with work for the day (no I didn't pull a sickie, but I was tempted), but until then, I...

Posted by: Benjamin Hiorns
*

Advertising

New York Times Oscars ad from Droga5 pisses off Trump

Advertising makes people angry sometimes. I get it. Those Go Compare spots and that notoriously broad moneysupermarket dance-off campaign could surely send even the most mild-mannered viewer into a fit of unbridled rage given the right circumstances....

Posted by: Benjamin Hiorns
*

Advertising

Top 10 Account Wins of the Week

Bonfire Creative Intelligence - Bosch Following a competitive pitch process, Bosch has selected award-winning full service creative consultancy Bonfire Creative Intelligence to design and create POS for key product campaigns across Europe in 2017....

Posted by: Industry Updates

Back to Magazine