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Features

Icons as part of a visual identity

The other day we were discussing the use of iconography with one of our clients as part of their organisation’s rebrand. After completing an audit of their marketing materials we pointed out that although they used a range of icons within their...

Posted by: Lark
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Leaders

Why big brands need design systems

It is now yesterday's news that the consumer experience has almost entirely shifted online as a result of a global pandemic. With such sudden change in behaviour, consumers have honed their taste in regards to interactive experiences, and they are...

Posted by: Creativepool Editorial
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Inspiration

Design maturity: How to overcome those growing pains

When design operates in the right conditions, it unlocks measurable growth and drives customer satisfaction. But, often, design and design teams are isolated from the core of the business. When this happens, objectives become siloed and businesses...

Posted by: ELSE London
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Features

Which 5 design trends are most useful for marketing in summer 2022?

It is never too late to include design into your marketing plan, especially in the context of a new season. Here are five of the most promising design ideas for summer 2022 (with examples) to assist your organisation in meeting and crushing its...

Posted by: Chris Bicourt
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Workshop

What is "Design Language", really? And how to create it.

Visual communication is really difficult. It's diversified, limitless, and never-ending. We need to build a set of limitations that will assist us communicate with our end-users in order to give it a feeling of clarity and consistency. This is when...

Posted by: Chris Bicourt
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Features

The future of Product Design is ethical

One day, robots will inherit the earth. As machine learning and artificial intelligence make bigger leaps forward year on year, product design, UI and UX do so as well, by leveraging the power of machine intelligence to solve the world’s most...

Posted by: Antonino Lupo
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Leaders

Design for people, not just the planet

For every person who will take durable jars to refill, there’s thousands who won’t. In the race to reach sustainability and be regarded as the greenest brand in the biz, consumers are often overlooked. This is not to mean that their...

Posted by: Creativepool Editorial
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Leaders

The importance of prototyping for design teams

From lowering the margin of error and risk to ultimately releasing a more refined, well-rounded product, leading companies in the world today are heavy on prototyping and quite rightly so. Businesses and projects that do not believe in the power of...

Posted by: Creativepool Editorial
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Workshop

Making the jump from Designer to Head of Design

The jump from designer to Head of Design is like that from musician to conductor. A designer is a highly skilled specialist that performs as a part of a larger ensemble. The Head of Design decides how to interpret new works, unifies the performers,...

Posted by: Creativepool Editorial
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Leaders

Top 10 innovations from Dutch Design Week 2018

Dutch Design Week is renowned for future thinking and concept-driven projects, making it one of the top design events of the year. This year’s exhibit revolved around something that’s top of the agenda for everyone from governments to...

Posted by: Pearlfisher
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Inspiration

Trailblazers: Branding environments with Bruce Mau Design

Bruce Mau Design is a multidisciplinary design firm specialising in brands and their environments by developing brand systems, visual identities, packaging, digital experiences and physical environments for a roster of clients including Sonos and...

Posted by: Kate Lewin
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Leaders

We Believers design edible beer packaging to save marine life

I love beer. I love almost everything about it. I love it's eclectic nature, the community behind it, the fact you can have more than a few without dissolving into a raving loon, and the hoppy, bitter taste that lingers in your mouth just long enough...

Posted by: Benjamin Hiorns
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Leaders

PearsonLloyd design smart bins for Joseph Joseph

We've already had smart fridges, smart toasters and entire smart kitchens, so it was only a matter of time before someone decided to create a smart bin. Enter the London-based design studio PearsonLloyd, who are no strangers to intelligent waste,...

Posted by: Creativepool Editorial
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Leaders

MIT Students win Elon Musk's SpaceX Hyperloop design competition

A team from MIT has won an ambitious competition to design a levitating travel capsule for the Hyperloop; billionaire Tesla Motors entrepreneur Elon Musk's futuristic, high-speed transport network. MIT's design was announced as the winner of the...

Posted by: Creativepool Editorial
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Leaders

New Balance follow Adidas into 3D printed shoe design

Footwear brand New Balance has followed in the footsteps of Adidas (apologies for the pun, but it was just too easy) in developing 3D-printed footwear. The American brand partnered with Massachusetts design studio Nervous System to develop prototype...

Posted by: Creativepool Editorial
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Leaders

A celebration of London Transport's design icons

Transported by Design is a celebration of a rich design heritage, dating back over 150 years. Running from July 2015 to early 2017, this programme of events, exhibitions and competitions will raise awareness of the pioneering design used every day by...

Posted by: Magnus Shaw
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Leaders

HS2 shoots ahead with Design Visions

Former Design Council chief executive David Kester has been working with top designers such as Thomas Heatherwick, Paul Priestman, Simon Sankarayya and Sophie Thomas to create a complete “Design Vision” for the planned £42.6 billion...

Posted by: Creativepool Editorial
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Leaders

Amaze design and build market leading web portal for Coats plc.

Amaze has helped Coats launch an innovative customer-facing web portal for the Industrial Division of Coats plc, the global leader in industrial thread and consumer textile crafts. This follows the earlier appointment of Amaze as lead digital...

Posted by: AmazeRealise
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Inspiration

#CompanySpotlight on progressive design agency Studio Miko

We caught up with Studio Miko Co-Founder and Creative Director Alistair Millen this week to talk the enduring value of design in a “do it yourself” world. How was your company born and where are you based? Both Laurence, co-founder, and...

Posted by: Creativepool Editorial
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Inspiration

KOTEX tackle taboo-breaking design in menstrual health #BehindTheBrand

Pearlfisher, the brand design agency, has unveiled its design for The Pack by KOTEX for tween girls at school in South Africa. The kit goes beyond the traditional functionality of fem-care to transform menstrual education into an engaging, empowering...

Posted by: Creativepool Editorial
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Features

The Rise of AI in Design: A seismic shift is happening right now

I just hung up the phone. It was my friend Heather on the other end. Heather is not just any designer; she's an absolute wizard when it comes to navigating the world of AI in design. In fact, she's so good at it that she even teaches classes on the...

Posted by: Marc Posch
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Features

The Future is Now: 5 Design Trends for 2024 #PredictionsMonth

Can you believe it, we’re almost already two weeks into 2024? The passage of time is a strange and cruel thing and I feel almost nervous that it’s taken me this long to break out a true predictive trends piece. Trend forecasting, you...

Posted by: Benjamin Hiorns
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Workshop

Ridding the world of bad design with Dawn Creative #CompanySpotlight

This week, we speak to David O’Hearns, Managing Director at Dawn Creative, about how a nightmare at an old agency turned into a beautiful dream of a fresh start. A new dawn, if you will… How was your company born and where are you...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on design director Wes Trumble

How did you get into the industry? Ever since I can remember art has always been my passion. Initially I studied a foundation course in Eastbourne which covered a broad range of subjects and then progressed onto a higher level course in Barnet....

Posted by: Creativepool Editorial

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