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Leaders

Super Nintendo Land: Mario kart, leaked plans and patents

Anyone who has ever cursed the name of a blue shell or screamed bloody murder at a well placed banana peel will undoubtedly be planning a trip to Japan at some point in the near future. I'm referring, of course, to the Nintendo theme park currently...

Posted by: Benjamin Hiorns
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Leaders

Google Ad Blocker: Don't get too excited, it might be a bad thing

Google recently announced that it will launch a version of the Chrome web browser that will automatically block intrusive ads in early 2018, following an earlier announcement from Apple that it too would be introducing an ad blocker to its Safari web...

Posted by: Benjamin Hiorns
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Leaders

The need for a Strong and Stable message

On the 18th April, Theresa May left the door of 10 Downing Street and stood in front of the world’s media to announce that she was calling a general election. In her speech, she said, “Last summer after the country voted to leave the EU, Britain...

Posted by: Andrew Robinson
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Leaders

McCann reveal the truth about a divided Britain

Against a global background of increasing isolationism, uncertainty, and mistrust, Britons today demonstrate unexpected confidence in their nation and belief in the potential of foundational institutions and major brands for stability, truth, and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

KHWS KHWS, the Brand Commerce agency, has appointed Gary Brooks as its Creative Director to strategically develop the agency’s proposition and support its ambitious growth targets. Brooks brings over 20 years of varied industry experience to...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

MeringCarson - JetSuiteX JetSuiteX has announced that MeringCarson has been charged with taking the air travel company’s marketing to new heights as media and creative agency of record for the year-old public charter brand. New advertising...

Posted by: Creativepool Editorial
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Leaders

#wheredesignmeets #London

Now in its seventh year, designjunction has cemented its reputation as the place #wheredesignmeets. We’re proud to be part of #London's thriving creative community, acting as a platform which connects the industry during the London Design...

Posted by: designjunction
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Leaders

Samsung Galaxy S8 takes over New York during ambitious unboxing event

The launch of any new product is crucial to its performance in the market, especially in a category as crowded as the smartphone market. Culture-centric agency Wasserman was tasked with launching Samsung’s Galaxy S8 and S8+ smartphones while...

Posted by: Creativepool Editorial
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Leaders

Geometry Global and Blippar buddy up to bring AR to the masses

Blippar has this morning announced a global partnership with shopper marketing agency Geometry Global, with the deal primarily aimed at helping GG clients better harness augmented reality applications. AR has long-promised to bridge the divide...

Posted by: Creativepool Editorial
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Leaders

Creative Opinion: Eurovision and YouTube

Matt Phelan, CEO of 4Ps part of NetBooster Group, on how Eurovision uses YouTube to elevate the event to a new global audience. On Saturday, the 62nd edition of the Eurovision Song Contest (ESC) was held in the Ukrainian capital, Kiev, with the...

Posted by: Creativepool Editorial
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Leaders

Snapchat shares plummet after disastrous debut

Last night, shares in the boldly named Snap, the parent company of the snap-happy social media picture sharing titan Snapchat, fell by almost a quarter after the app reported significant losses and poor user growth. The company's first results as a...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: BrewDog spirits, gluten free Mr Kipling and more

B&B Studio - BrewDog LoneWolf Maverick brewer BrewDog has unveiled its spirits brand LoneWolf, with design by B&B Studio. Pared back and minimalist, the design flies in the face of convention and reflects the brand’s aim to operate as an...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Proximity London - Virgin Atlantic/Virgin Holidays As part of a three month competitive pitch, it has been announced that Virgin Atlantic have named Proximity London as its customer engagement and strategic agency. Joining sister brand Virgin...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: 3D Printed Furniture, Flying Jet Skis and other stories

MIT Self-Assembly Lab's Rapid Liquid Printing Tech Prints Furniture in Minutes Researchers at the Massachusetts Institute of Technology have developed a revolutionary new form of 3D printing that can produce large objects such as chairs in a...

Posted by: Creativepool Editorial
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Leaders

Amazon Echo Look is Your Own Personal Robotic Stylist

It will come as a surprise to nobody who has ever met me that fashion is not exactly my raison d'être. Indeed, my wardrobe is primarily built up of affordable (cheap) jeans and 'quirky' t-shirts, with the occasional plaid dress shirt thrown in for...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...

Posted by: Creativepool Editorial
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Inspiration

Creativepool City Guides: Kiev

As a result of two, bloody revolutions, Russian tensions, and a never-ending series of crises, many of us overlook Kiev as a creative destination. But amongst the bloodshed and upheaval, a peaceful, creative core has emerged at the heart of the...

Posted by: Kate Lewin
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Leaders

Arsenal and AKQA Launch Amazon Alexa Skill

Arsenal FC has become the first Premier League club to launch an Amazon Alexa Skill that will allow fans to live stream matches. Skills are Alexa’s in-built capabilities that enable users to interact with devices, like Amazon Echo and Echo Dot,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

VCCP - Royal British Legion VCCP Media have been appointed The Royal British Legion’s media planning and buying agency following a competitive pitch process informed by Creativebrief. The incumbent was Maxus. The Royal British Legion was...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Odysseus Arms The San Francisco-based agency Odysseus Arms has added three new members to its creative team: Art Directors Luisa Betancourt and Jarrod Gustin; and Copywriter Clémence Pluche. Betancourt joins the agency from Eleven, where she...

Posted by: Creativepool Editorial
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Leaders

IPA Bellwether Reports Rising Marketing Budgets

Marketers have revised their budgets up in the first quarter of the year thanks to a growth in online ad spend, according to the latest IPA Bellwether report, which reports an extension of a record run of marketing budgets’ growth to...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: The Snap UK General Election

When Theresa May announced yesterday morning (18 April, 2017) that it was her intention to hold a snap general election in the UK on June 8 (a move that was since validated earlier today by a vote of 522 to 13), the UK media did what it always does....

Posted by: Benjamin Hiorns
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Leaders

The Future-proof Furniture Designed to Solve Tech-related Daily Dilemmas

A vanity table optimised specifically for selfies and a rug that helps you avoid walking into walls while VR gaming were among the objects presented at this year's Milan Design Week by Singaporean designer Olivia Lee. They all formed part of her...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Havas Media - Beats by Dre Apple-owned headphones brand Beats by Dre has picked Havas Media to handle its media planning and buying across EMEA. Havas Media won the business after a competitive pitch againstOMD and the7stars. The media account...

Posted by: Creativepool Editorial
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Inspiration

Discover the four behaviours impacting your communications

Social media has become central to the way many of us stay connected - not just to our nearest and dearest, but to the global population. But following the recent revelations of fake news, people are seeing the way others share online in a new light;...

Posted by: Canvas8
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Leaders

Robots Will NOT Steal UK Jobs. They Could Create More

Despite ongoing fears and speculation that robots could steal British jobs, new data reveals that the majority of industry professionals (63.3%) have never witnessed job losses as a result of the introduction of robots or automated processes....

Posted by: Creativepool Editorial

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