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Displaying 253 - 288 of 1557 results

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Leaders

A look at influencer marketing and dating brands

Influencer marketing is on the rise, as influencers prove to be one of the most effective marketing tools in the era of social media. These inspiring social figures can attract hundreds of thousands of followers, bringing a wide array of benefits to...

Posted by: Creativepool Editorial
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Features

Why we love Twitter’s new brand

Brands owe consumers much more than they usually let transpire. As both their advocates and their fiercest critics, consumers will fight for a brand they believe in and they will be ready to take it down just as easily. Often, a brand’s story...

Posted by: Antonino Lupo
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Leaders

How can brands be more honest in the year ahead?

In the aftermath of Covid-19, we already know that only the strongest and most loyal brands will stand. After a year like 2020, it is no wonder that consumers are looking to connect with brands and their ideals, prompting the dawn of a new era for...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: a Trump VS Biden game with a data surprise

The problem of conducting survey is that not all respondents will be entirely honest about their personal preferences, sometimes in an effort to avoid conflict, sometimes to avoid being labelled as the ones with the 'unpopular opinion.' But a game in...

Posted by: Creativepool Editorial
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Leaders

PR Trends set to change the rules in 2021

We've had Graphic Design Trends, Web Design Trends, Animation Trends and even Colour Trends for this groovy and newborn 2021. Truth is that there's plenty to be excited about for the next 12 months, despite of what these bleak beginnings may seem to...

Posted by: Creativepool Editorial
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Features

What Trump’s social media ban means for the future of the Internet

President Biden may want the US to make a fresh start but he knows, as we all do, that Trump’s term will continue to be a stubborn stain on the red, white, and blue for years to come. A term that began with a promise to stop ‘American...

Posted by: Mary Keane Dawson
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Inspiration

The Animation Trends to watch out for in 2021

2020 was... interesting. An interesting time for all of us, from artists to writers and everything in between. It was also an interesting year for animation, and who knows what will happen in 2021 with that? With people still stuck at home for the...

Posted by: Creativepool Editorial
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Features

The Consumer Trends that will define 2021

How’s the new year treating you? Feel any different yet? Well, according to some reports, consumer habits have changed quite a bit in the last year and you could arguably speculate that a global pandemic may have helped with that. With people...

Posted by: Antonino Lupo
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Workshop

How young creatives can build a career in 2021

A young graduate looking to enter the industry in the middle of a pandemic? Well, you're not alone. According to the BBC, there are at least seven ways in which young people employment (or lack thereof) has been affected by the Covid crisis, either...

Posted by: Antonino Lupo
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Inspiration

2021: Predictions for an Unpredictable Year

One thing we can predict for the year ahead is that what will have unfolded 12 months from now is most likely unpredictable. Our shift online has undoubtedly accelerated across the board - markedly with older generations who are typically slower in...

Posted by: Wolff Olins
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Inspiration

Best Brands of 2020

The best and most inspiring brands that made this 2020 more enjoyable. Thinking about the 12 months that just passed, I bet few actually realise how lucky we are to live in the era of brand purpose. With most brands now focused on making a...

Posted by: Antonino Lupo
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Inspiration

Best Illustrators of 2020

Whether you’re looking for talent or inspiration, take a look at these amazing illustrators to get you on the right track. Nothing like a good 10 months stuck at home to get creative. Right? Well, if you’re like me, by now you realised...

Posted by: Antonino Lupo
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Workshop

How freelancers can prepare for Brexit today

And what the self-employed need to know about leaving the EU. That’s right, I used the dreaded ‘B’ word. As you can imagine, Brexit will have a certain impact on freelancers in the UK, and to an extent, to those working from Europe...

Posted by: Antonino Lupo
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Features

Is Covid killing the holding agency model?

In the middle of what some analysts have defined the worst recession since Second World War, this year we have sadly grown accustomed to all the bad news of layoffs, pay cuts, redundancies, furloughed workers and such. It comes to no surprise that,...

Posted by: Antonino Lupo
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Leaders

Finding a new energy: The story of Tag's Chief Creative Officer

Admittedly, Tag Collective Arts had their work cut out for themselves back in August. Reuniting all the companies under the Tag umbrella into Tag Collective Arts was no mean feat, especially in the middle of a global outbreak. The business needed to...

Posted by: Antonino Lupo
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Features

How the music industry is winning Covid

Around this time last year, I was getting pumped up to go to a Nightmare Before Christmas live concert on the night of the 5th of December. Danny Elfman was there. Pretty much the entire cast was there. Tim Burton wasn't, but that's okay. It was one...

Posted by: Antonino Lupo
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Inspiration

Designers shouldn’t spend 8 hours a day stuck to a chair

Staying in touch with reality is a powerful drive for your creative inspiration. When we ask those wonderful creatives in our community how they stay inspired, most of them reply that having a walk or looking at the world around is their personal...

Posted by: Creativepool Editorial
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Workshop

Should you leave your job during the pandemic?

You keep looking at the clock waiting for your day to end. The thought of Monday mornings just won’t let you enjoy your weekends. You can’t wait for the next day off - even if you just spent an entire week on leave. We’ve all been...

Posted by: Antonino Lupo
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Inspiration

The Best 30 Websites for Creative Inspiration

Of course we are in the list. Any creative professional will need some daily inspiration to overcome the occasional roadblock at work. It’s just the way things are - we need to look at art to remain inspired. Whether you are a designer, an...

Posted by: Antonino Lupo
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Features

How was social media used during the 2020 presidential election?

… And breathe! The 2020 US Presidential election is over and former Vice President, Joe Biden, will become US President on January 20th. But what have we learnt from this election? Beyond the value of muting microphones during debates and...

Posted by: Mary Keane Dawson
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Leaders

Why the industry needs more diverse voices – With Sachini Imbuldeniya

"No one makes a difference in the world by playing it safe." Sachini Imbuldeniya didn't exactly have an easy or calm childhood. Growing up in one of the "roughest" council estates in London, she learned to look after herself quite quickly, with her...

Posted by: Creativepool Editorial
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Inspiration

A spotlight on one of the most exciting new agencies in South America

Nicolas ‘Nico’ Perez is an ambitious, ‘ideas-first’ bilingual Creative Director and Copywriter from Chile with 10 years of experience working in different countries and creating integrated campaigns for major brands like...

Posted by: Creativepool Editorial
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Workshop

Augmented Pride with AMV BBDO and GSN

What to do when a global pandemic risks to wipe out all the Pride celebrations (and, indeed, it almost does)? You ask for help to one of the best inventions of the decade: AR filters. Artists in the LGBTQ+ community and beyond have been using AR...

Posted by: Creativepool Editorial
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Inspiration

New stories needed for a new normal

Our societies are built on stories. These stories - of our past, present and future - shape how we think. In turn, the images we see, and the stories they convey to us, shape how we view the world around us. Faced with the new realities of COVID-19,...

Posted by: Si Crowhurst
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Inspiration

David Feldman's Series of Fortunate Events

How do you fight Holocaust denial to deliver the truth to young people? How do you crack a fantastic campaign for Netflix's A Series of Unfortunate Events? And just how do you keep your mind fresh and open to an endless stream of new...

Posted by: Creativepool Editorial
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Workshop

The Intense Strength of Teamwork with TBWA\ANG

Teamwork is at the essence of many jobs well done. Having been the DISRUPTION® company for decades, TBWA has a long record of amazing storytelling, disruptive design and a close, caring eye on social and community needs. But really, all of this...

Posted by: Creativepool Editorial
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Inspiration

Learning to take constructive feedback with Sinelab

Every work of art is like a child to its author. If you're creating a game, writing a book or spending time on an illustration, it is natural to feel attached to it. But how are you going to learn if you don't stay detached from your works? Digital...

Posted by: Creativepool Editorial
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Features

Retail in the near future

Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...

Posted by: Posterscope
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Leaders

Marketers, please don't take advantage of the pandemic

There is a fine line separating sympathy and blunt exploitation, which means it takes as little as a misinterpreted image to fall on the wrong side of a conversation. COVID-19 is proving to be an ‘unprecedented time’ and a...

Posted by: Antonino Lupo
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Workshop

Abusers Always Work from Home, and Wunderman Thompson wants to stop them

We've heard it, we've seen it around - reports of domestic abuse have gone up tremendously during the UK lockdown. The victims are stuck with perpetrators with little to no chance of escaping the loop, a problem which is very much alive as we...

Posted by: Creativepool Editorial
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Leaders

When it comes to creativity, is it Game Over for Humans?

My fingers feel the smooth plastic on the keyboard as I type this sentence. I hear the rhythmic clatter of the keys. I know I am human. But how do you know? The words you’re reading right now could have been generated by a machine....

Posted by: Richard Holman
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Features

6 ways brands are getting Gen-Z wrong

Nineties or millennials, noughties or baby boomers, it is no secret that all generations have their myths and prejudices and marketers have to overcome these to make sure they're tailoring their offer appropriately. We've had the chance to learn...

Posted by: Creativepool Editorial
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Features

Behind the Idea: Snarling Neon with We Hunt Together and UKTV

Some underestimate the impact of title sequences on viewers, but the truth is these sequences can largely contribute to strengthen a solid tv show's brand. From Game of Thrones to Penny Dreadful, from Breaking Bad to Westworld, having memorable...

Posted by: Creativepool Editorial
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Features

A Copywriter’s Guide to Communicating with AI

How often do you open Google to look up a synonym with your Thesaurus of choice? A writer's life is quite challenging as it is, and doing that as a job means that sometimes your brain just won't collaborate. Luckily, researchers all around the world...

Posted by: Creativepool Editorial
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Features

What will happen to Consumer Trust in a post-COVID world?

Remember the Cambridge Analytica breach in 2018? Also known as the greatest scandal in Facebook's history, loud enough to send dear Mark straight to the Supreme Court. It doesn't matter that he was confronted by people who clearly didn't know how...

Posted by: Antonino Lupo

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